monster clay
Skip it50/100a small market ($370K/yr) — monster clay doesn't clear our bar today.
Market/yr
$370K
Growth (1y)
+157.2%
Products
29
Brands
12
was 13 a year ago
Sellers
36
Price range
$4.83–$129.72
Returns
0.9%
Rating
4.6★
Skip it
Scored 50/100 across market size, growth, competition, quality gap, and returns.
Demand
Weekly Amazon search volume, last 104 weeks — +157.2% year over year.Seasonality
Monthly demand index across the year — 1.00 is average.Peak months: Jun · busiest ÷ quietest = 2.7×
Competition
- Pepy47%
- The Monster Makers28%
- Crayola6%
- Play-Doh4%
- MODOH3%
- Van Aken3%
- Other (6 brands)9%
The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them. 12 brands and 36 sellers compete here.
Brands
12 falling
was 13 a year ago
Sellers
36
Top 5 brand share
88%
Product shelf
All 29 tracked products in this niche.
Monster Clay Premium Grade Modeling Clay (4.5lb)
The Monster Makers
$34.824.8★1,845 reviews
Pepy Reusable and Non-Drying Oil-Based Plasticine Modeling Clay Cream 2 Pounds Sulfur-Free & Non-Toxic Great for Kids Beginners and Artists Perfect for Arts and Crafts Projects
Pepy
$16.504.5★473 reviews
Pepy Plastilina Reusable and Non-Drying Modeling Clay Gift Set; Set of 24 Bars 1.4 Ounce Each 2 Each of 12 Colors Perfect for Arts and Crafts Projects Multicolor
Pepy
$24.194.8★462 reviews
Pepy Reusable and Non-Drying Oil-Based Plasticine Modeling Clay Primary Colors 1 Pound Sulfur-Free & Non-Toxic Great for Kids Beginners and Artists Perfect for Arts and Crafts Projects
Pepy
$9.634.5★123 reviews
Crayola Modeling Clay in Bold Colors 2lbs Gift for Kids Ages 4 & Up
Crayola
$8.874.6★6,042 reviews
Pepy Plastilina Reusable and Non-Drying Modeling Clay; Box of 12-Color Sticks 0.8 Ounce Each Perfect for Arts and Crafts Projects
Pepy
$9.994.7★320 reviews
Monster Clay Premium Grade Modeling Clay (Gray -Medium - 4.5lb)
The Monster Makers
$34.854.7★193 reviews
MODOH Plasticine Oil Based Modeling Clay Non Hardening Reusable Clay Non Toxic Sulfur Free No Bake Non Drying Professional Plastilina Sculpting Clay (Cream White 2 Lbs)
MODOH
$17.584.5★245 reviews
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Vibrant color”
“Fun set”
“Great deal”
“Excellent Quality”
“Easy to use”
“As Advertised”
“Good size”
“GREAT GIFT”
“Smooth”
“getting incredibly creative”
What buyers complain about
“It's never dry”
“Just a small container”
“It definitely is difficult to keep colors separate”
“This clay was extremely hard”
“The clay is fairly poor quality”
“Clearly a return and didnt check”
“a little sticky”
“This stuff is garbage and is plasticine”
“hard to use”
“Odd texture”
Top return reasons
- Size-Overall21%
- Value For Money19%
- Material Quality15%
- Hard Feel8%
- Moist/Dry7%
- Color6%
- Advertised Vs Actual Product5%
- Quality-Overall3%
- Functionality-Overall2%
- Product Condition2%