moldable plastic
Skip itBrand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 6% kills the launch gate
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Good5.0%search→purchase rate — share of searches ending in a sale
Review moat
Okay3,020.36avg incumbent reviews — the moat a new listing must climb
Growth
Okay+4.8%90-day search growth — must beat 0% to launch
Avg price
Bad$8.69avg listing price — sweet spot $15–$100
Market size
Bad$85K$85K/yr · 197K searches
Competition
Bad79%top-5 click share — a locked-up shelf
Price range
Bad$6.15–$16.00cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad98%top-5 brand share — brand-locked demand
Competition
The top 5 products capture 79% of clicks — a locked-up shelf that new listings rarely crack.Brands
6 falling
Sellers
8
Top-5 brand share
98%
Open market
0%
- InstaMorph37%
- Sukh37%
- VViViD14%
- Formit Crafts8%
- MEGANEOPRE3%
- RAINFLOW2%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 11 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
InstaMorph Reusable Moldable Plastic | Thermoplastic Beads Meltable Polymorph Pellets | Lightweight Modeling Compound for DIY Crafts Sculpting Cosplay Accessories | Temporarily Repair | White 3oz
InstaMorph$11.184.3★12,850 rev
Sukh 310G Moldable Plastic Pellets - Thermoplastic Beads Polymorph Plastic Meltable Reusable Thermal Beads for Crafts DIY Cosplay Temporarily Repair Modeling Halloween Vampire Teeth Fangs
Sukh$7.424.5★1,906 rev
VViViD Thermoplastic Moldable Beads (8oz) Meltable Thermal Polymorph Plastic Pellets for Modeling Crafts DIY Cosplay Sculpting and Temporary Repair
VViViD$7.184.7★51 rev
Sukh 14.8oz Moldable Plastic Pellets - Thermoplastic Beads Polymorph Plastic Meltable Reusable Thermal Beads for Crafts DIY Cosplay Temporarily Repair Modeling Halloween Vampire Teeth Fangs
Sukh$8.604.7★337 rev
InstaMorph | Thermoplastic Beads Meltable Polymorph Pellets | Lightweight Modeling Compound for DIY Crafts Sculpting Cosplay Accessories | Temporarily Repair | White 6oz
InstaMorph$16.004.3★12,850 rev
Newest
by launch dateVViViD Thermoplastic Moldable Beads (8oz) Meltable Thermal Polymorph Plastic Pellets for Modeling Crafts DIY Cosplay Sculpting and Temporary Repair
VViViD$7.1851 rev
VViViD Thermoplastic Moldable Beads (15oz) Meltable Thermal Polymorph Plastic Pellets for Modeling Crafts DIY Cosplay Sculpting and Temporary Repair
VViViD$10.7751 rev
RAINFLOW Moldable Thermoplastic Beads - Moldable Plastic Pellets Meltable Polymorph Pellets Thermal Beads for Modeling DIY Repairs Halloween Vampire Teeth Fangs Cosplay Accessories White 10.9oz
RAINFLOW$6.6940 rev
11oz Reusable Moldable Thermoplastic Beads Hot Water Meltable Polymorph Plastic Pellets for Adult Art Modeling Cosplay Prop Making Temporary Repair Prop Decoration (11oz-White)
MEGANEOPRE$7.34123 rev
Thermoplastic Beads for Teeth Repair for DIY Tooth Filling Moldable Thermal Beads for Ideal for Chipped Cracked Teeth Realistic and Durable (20 Grams)
Formit Crafts$6.312,228 rev
Trending
90-day click momentumVViViD Thermoplastic Moldable Beads (15oz) Meltable Thermal Polymorph Plastic Pellets for Modeling Crafts DIY Cosplay Sculpting and Temporary Repair
VViViD$10.774.7★
VViViD Thermoplastic Moldable Beads (8oz) Meltable Thermal Polymorph Plastic Pellets for Modeling Crafts DIY Cosplay Sculpting and Temporary Repair
VViViD$7.184.7★
Sukh 14.8oz Moldable Plastic Pellets - Thermoplastic Beads Polymorph Plastic Meltable Reusable Thermal Beads for Crafts DIY Cosplay Temporarily Repair Modeling Halloween Vampire Teeth Fangs
Sukh$8.604.7★
InstaMorph Reusable Moldable Plastic | Thermoplastic Beads Meltable Polymorph Pellets | Lightweight Modeling Compound for DIY Crafts Sculpting Cosplay Accessories | Temporarily Repair | White 3oz
InstaMorph$11.184.3★
Thermoplastic Beads Pellets Mold-Able Pellets Polymorph 25 Grams for Teeth(Made in Spain)
Formit Crafts$6.154.3★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +4.8% search growth over the last 90 days.Peak months: Oct, Nov · busiest ÷ quietest = 2.3×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Easy to use”
“No complaints”
“definitely worth the money”
“They work as intended”
“This is a great product to keep at home if you have teeth issues”
“Works Great”
“enjoying so far”
“Quick fix”
“it will add just enough color”
“Its an excellent material for crafts, DIY projects, cosplay, quick prototypes, and even fun Halloween creations like vampire fangs”
What buyers complain about
“it didn't work well”
“Does not stick”
“each time it doesn't stick to tooth enamel”
“Trash”
“Difficult to use”
“It's too expensive, now”
“I just wish it was WHITE white”
“great stuff that molds into anything then becomes hard plastic”
“They are hard to get perfect or a good fit”
“need really hot water”