modeling paste
Worth a lookShows low returns (1.0%), but a concentrated shelf (top 5 take 67% of clicks) keeps it on the watch list.
Returns
Incredible1.0%return rate — above 6% kills the launch gate
Avg price
Good$14.41avg listing price — sweet spot $15–$100
Conversion
Good5.8%search→purchase rate — share of searches ending in a sale
Price range
Good$7.25–$25.87cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$359K$359K/yr · 428K searches
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Review moat
Okay2,365.89avg incumbent reviews — the moat a new listing must climb
Growth
Okay+6.3%90-day search growth — must beat 0% to launch
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Competition
Okay67%top-5 click share — leaders hold, buyers still browse
Competition
The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.Brands
15 flat
Sellers
43
Top-5 brand share
78%
Open market
19%
- BLUEBIRD37%
- Nicpro16%
- Liquitex11%
- Endhokn9%
- Handy Art4%
- Nariolar3%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 18 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Bluebird Thick Modeling Paste White 28.2 Oz / 800gm - High Density Acrylic Medium for Texture Thickness and Dimension Additive
BLUEBIRD$15.424.6★1,554 rev
Nicpro Modeling Paste 571 ml / 28.2 oz for Acrylic Painting High Density Acrylic Medium for Texture Art and Thickness Structural Molding Texture Paste for Canvas Paint Art Projects DIY 3D Effect
Nicpro$14.814.7★298 rev
Bluebird Thick Modeling Paste White 5.3 Oz / 150gm - High Density Acrylic Medium for Texture Thickness and Dimension Additive
BLUEBIRD$7.254.6★1,554 rev
Endhokn Thick Modeling Paste 30oz / 600ml - Professional High Density Art Texture Paste for Acrylic Painting for Texture and Thickness Color Adjustment Acrylic Gel Medium White 850g
Endhokn$18.464.6★137 rev
Liquitex Professional Modeling Paste 237ml (8-oz)
Liquitex$15.874.7★15,149 rev
Newest
by launch date
BALTIC DAY - Modeling Paste 850g/30oz Extra Large Texture Paste for Canvas Painting Thick White Acrylic Modeling Paste for Texture Art Mixed Media Painting DIY Crafts
BALTIC DAY$16.0425 rev
Smallbudi Modeling Paste 600 ml / 30 oz - High Density Acrylic Medium for Texture Art and Thickness Structural Molding Texture Paste for Acrylic Painting Canvas Sculpture Art Projects 3D Effect
Smallbudi$15.2541 rev
Nariolar Modeling Paste 14.1 oz /400 g High-Density Paste for Textured Art and Acrylic Painting Ideal for Canvas Art DIY Projects and 3D Effects
Nariolar$9.7748 rev
Cremo Hair Styling Texture Paste Premium Barber Grade Texture Paste for Hair Styling 3.4 Oz
Cremo$9.867,171 rev
Endhokn Thick Modeling Paste 30oz / 600ml - Professional High Density Art Texture Paste for Acrylic Painting for Texture and Thickness Color Adjustment Acrylic Gel Medium White 850g
Endhokn$18.46137 rev
Trending
90-day click momentumBALTIC DAY - Modeling Paste 850g/30oz Extra Large Texture Paste for Canvas Painting Thick White Acrylic Modeling Paste for Texture Art Mixed Media Painting DIY Crafts
BALTIC DAY$16.044.7★
KAMENSKAYA Light Texture Paste 8.45 fl oz / 250 ml Acrylic Modeling Paste for Canvas White Texture Medium for Acrylic Painting Crack-Resistant Sandable Made in EU
KAMENSKAYA$15.004.7★
Smallbudi Modeling Paste 600 ml / 30 oz - High Density Acrylic Medium for Texture Art and Thickness Structural Molding Texture Paste for Acrylic Painting Canvas Sculpture Art Projects 3D Effect
Smallbudi$15.254.1★
Nicpro Modeling Paste 1142 ml / 56.4 oz for Acrylic Painting High Density Acrylic Medium for Texture Art and Thickness Structural Molding Texture Paste for Canvas Paint Art Projects DIY 3D Effect
Nicpro$25.874.7★
Nariolar Modeling Paste 14.1 oz /400 g High-Density Paste for Textured Art and Acrylic Painting Ideal for Canvas Art DIY Projects and 3D Effects
Nariolar$9.774.6★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +6.3% search growth over the last 90 days.Peak months: Jan, Feb · busiest ÷ quietest = 1.5×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Easy to use”
“Good texture”
“paint goes right over it without any issues at all”
“Good Quality”
“It doesn't smell bad”
“So it's a good value for the money”
“Goes on very smooth”
“It works well”
“This product works as advertised”
“It dries well and works well”
What buyers complain about
“The paste itself is extremely thick”
“THIS PRODUCT HAS VERY STRONG ODOR”
“Just expensive”
“Some was already dried out”
“The jar is fairly large”
“it doesnt blend well with the paint”
“it was just too runny to hold its shape on its own”
“The stuff was very hard, in case that made it even harder to distribute in hands and hair”
“doesnt make it look super shiny”
“It leaked out all over box nothing to return”