mod podge brushes
Skip itPrices mostly outside the sweet spot ($4.03–$13.81) — this niche doesn't clear our bar today.
Conversion
Incredible15.5%search→purchase rate — share of searches ending in a sale
Returns
Incredible1.0%return rate — above 6% kills the launch gate
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Competition
Okay67%top-5 click share — leaders hold, buyers still browse
Market size
Okay$113K$113K/yr · 97K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-4.2%90-day search growth — must beat 0% to launch
Review moat
Bad7,675.19avg incumbent reviews — the moat a new listing must climb
Avg price
Bad$7.49avg listing price — sweet spot $15–$100
Price range
Bad$4.03–$13.81cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.Brands
10 falling
Sellers
57
Top-5 brand share
87%
Open market
9%
- Mod Podge59%
- MOIKKA-GC9%
- Bates Choice7%
- TRANSON6%
- DMSVK6%
- Mister Rui5%
- Open — no brand owns it (4 brands, 9%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 16 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Mod Podge 10615 3 Piece Short Handle Brush Set
Mod Podge$9.944.5★2,184 rev
Mod Podge Paint Brush Applicator 24960 2.25-Inch
Mod Podge$6.514.6★8,855 rev
12Pcs Foam Paint Brushes Set: 1 Inch & 1.5 Inch Sponge Paint Brushes with Wooden Handle Lightweight & Durable for Painting Staining Crafts DIY Art Acrylic Painting & Mod Podge
MOIKKA-GC$5.054.7★149 rev
Bates- Foam Paint Brushes 2 Inch 16 Pack Wooden Handle
Bates Choice$6.014.6★13,144 rev
Mod Podge Brush Set Small Multicolor 2 Count
Mod Podge$13.644.7★801 rev
Newest
by launch date12Pcs Foam Paint Brushes Set: 1 Inch & 1.5 Inch Sponge Paint Brushes with Wooden Handle Lightweight & Durable for Painting Staining Crafts DIY Art Acrylic Painting & Mod Podge
MOIKKA-GC$5.05149 rev
ZUFECY Foam Brushes Set 14-Pack (1 & 2 Inch) - Wood Handle Sponge Brushes for Painting Craft Mod Podge & Staining
ZUFECY$5.8223 rev
Transon Flat Paint Brush Set 3pcs for Acrylic Watercolor Gouache Oil and Body Painting
TRANSON$5.471,862 rev
DMSVK 20 Pcs Foam Paint Brushes 1 Sponge Paint Brush Foam Brushes for Painting Craft Staining Varnish Touch Up
DMSVK$4.99863 rev
Set of 3 Chip Paint Brushes with Synthetic Bristles for Priming Painting Varnishing Wood Walls Painting
Newkita$4.041,369 rev
Trending
90-day click momentum12Pcs Foam Paint Brushes Set: 1 Inch & 1.5 Inch Sponge Paint Brushes with Wooden Handle Lightweight & Durable for Painting Staining Crafts DIY Art Acrylic Painting & Mod Podge
MOIKKA-GC$5.054.7★
ZUFECY Foam Brushes Set 14-Pack (1 & 2 Inch) - Wood Handle Sponge Brushes for Painting Craft Mod Podge & Staining
ZUFECY$5.824.2★
DMSVK 20 Pcs Foam Paint Brushes 1 Sponge Paint Brush Foam Brushes for Painting Craft Staining Varnish Touch Up
DMSVK$4.994.6★
Set of 3 Chip Paint Brushes with Synthetic Bristles for Priming Painting Varnishing Wood Walls Painting
Newkita$4.044.5★
Mod Podge Gloss Sealer Glue & Finish: All-in-One Craft Solution- Quick Dry Easy Clean for Wood Paper Fabric & More. Non-Toxic - Craft with Confidence Made in USA 16 oz. Pack of 1
Mod Podge$7.374.8★
Demand & seasonality
Weekly Amazon search volume, last 83 weeks — -4.2% search growth over the last 90 days.Peak months: Oct, Nov · busiest ÷ quietest = 1.6×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Best quality”
“Good deal”
“As advertised”
“Easy to use”
“Easy to clean”
“It works good”
“These may work well for certain types of paint”
“They are durable”
“Good size”
“Well Made”
What buyers complain about
“Just not made to last in any way”
“Very low quality so dont be fooled by the deal”
“it wasn't the best glue for magazine cutouts”
“Black spots”
“It dried clear”
“very fragile - will break”
“Did not work for me”
“Not worth the price”
“Worse yet - it's so small I've lost it”
“Brushes hard to clean”