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miyuki delica seed beads 11/0

Worth a look57/100

miyuki delica seed beads 11/0 shows demand growing +390.6%, but a small market ($79K/yr) keeps it on the watch list.

Market/yr

$79K

Growth (1y)

+390.6%

Products

68

Brands

20

was 17 a year ago

Sellers

42

Price range

$4.88–$33.94

Returns

1.7%

Rating

4.6★

57/100

Worth a look

Scored 57/100 across market size, growth, competition, quality gap, and returns.

Market sizeGrowthCompetitionQuality gapReturns
Market size
4
×0.30
Growth
92
×0.30
Competition
85
×0.20
Quality gap
29
×0.10
Returns
86
×0.10

Demand

Weekly Amazon search volume, last 104 weeks — +390.6% year over year.
14K7KSpike '24Black Friday '24Prime Day '25Spike '25Jul '24Nov '24Mar '25Jun '25Oct '25Feb '26

Seasonality

Monthly demand index across the year — 1.00 is average.

No pronounced peak months · busiest ÷ quietest = 1.4×

Competition

53%Miyuki
  • Miyuki53%
  • BEADS DIRECT USA9%
  • INSPIRELLE8%
  • EuTengHao4%
  • bihızlı4%
  • Ybxjges4%
  • Other (14 brands)17%

Clicks spread well past the top 5 (30% combined) — an open shelf where new products get seen. 20 brands and 42 sellers compete here.

Brands

20 rising

was 17 a year ago

Sellers

42

Top 5 brand share

79%

#ProductBrandPriceRatingReviewsClick shareTrend

Product shelf

All 68 tracked products in this niche.

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Color24%

“Amazing colors”

Quality-Overall17%

“consistent as are the quality of the beads”

Advertised Vs Actual Product13%

“As described”

Value For Money8%

“affordable,”

Size-Overall8%

“they are a perfect size”

Gifting Purpose4%

“Great for gifts”

Embellishment/Embroidery Quality3%

“Beads are nice”

Ease Of Use3%

“ease of use”

Durability2%

“These are not easily broken”

Efficiency1%

“Works well”

What buyers complain about

Size-Overall28%

“Inaccurate size”

Color11%

“Beads lost their coloring”

Quality-Overall9%

“unfortunately the quality falls short”

Strength6%

“Why so many flimsy needles”

Durability6%

“Break easily”

Value For Money5%

“very little suppy for the price”

Shape/Style3%

“bent out of shape almost immediately”

Advertised Vs Actual Product3%

“This is false advertising”

Display Colors2%

“So some colors just can't be used together”

Thickness2%

“they are not made with the same thickness of the opening”

Top return reasons

  • Size-Overall69%
  • Advertised Vs Actual Product7%
  • Color6%
  • Value For Money4%
  • Quality-Overall2%
  • Display Colors2%
  • Functionality-Overall2%
  • Defective Material/Parts2%
  • Strength1%
  • Thin1%

Data scraped July 6, 2026 · Marketplace baseline: 4.4★ avg rating · $22.65 median price · 2.2% median returns across 14,117 tracked niches.