mixed media sketchbook 9x12
Skip itSoft demand (-52.6% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.8%return rate — above 6% kills the launch gate
Conversion
Good6.1%search→purchase rate — share of searches ending in a sale
Avg price
Good$13.65avg listing price — sweet spot $15–$100
Brand share
Okay76%top-5 brand share — brands hold most of the demand
Price range
Okay$6.88–$21.41cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay66%top-5 click share — leaders hold, buyers still browse
Review moat
Bad8,968.11avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad$19K$19K/yr · 22K searches
Growth
Bad-52.6%90-day search growth — must beat 0% to launch
Competition
The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.Brands
13 rising
Sellers
61
Top-5 brand share
76%
Open market
19%
- MOFUNY23%
- Canson22%
- Prudiut12%
- Hapikalor12%
- U.S. Art Supply6%
- Strathmore4%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 18 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Mixed Media Sketchbook 9 x 12 - Multimedia Sketchbook Hardcover Spiral Bound 60 Sheets 98lb/160gsm Mixed Media Paper Watercolor Sketch Books for Artist Supplies Painting Drawing & Art Supplies.
MOFUNY$12.794.8★2,613 rev
Canson XL Mix Media Pad 9X12
Canson$14.244.8★50,030 rev
Sketch Book Mixed Media Pad - 9 x 12 Top Spiral Bound Sketch Pad 30 Sheets 98lb/160gsm Acid-Free Drawing Paper Light Watercolor Sketchbook for Drawing Sketching Painting Art Supplies
Hapikalor$6.884.7★287 rev
4 Pack Mixed Media Sketchbook 9x12 inches Drawing Paper Sketch Book 98lb/160gsm Heavyweight Spiral Bound Sketch Pads Suitable for Arist Drawing Painting Sketching(200 Sheets)
Prudiut$20.244.6★319 rev
U.S. Art Supply 9x12 Mixed Media Sketchbook 2 Pack (60 Sheets) 98 lb (160 GSM) - Spiral-Bound Pad with Perforated Acid-Free Paper - Artist Sketch Book for Drawing Painting Watercolor
U.S. Art Supply$20.014.8★2,270 rev
Newest
by launch date
SuFly Mixed Media Sketchbook 9x12 60 Sheets Mixed Media Paper 98lb/160gsm
SuFly$12.41491 rev
MEEDEN Mixed Media Paper Pad: 9 x 12 112lb/165gsm Spiral Bound Mixed Media Sketchbook with DIY Cover - 60 Sheets Art Drawing Pad for Wet & Dry Media Watercolor Acrylic Markers Pastels Pencils
MEEDEN$16.4872 rev
Sketch Book Mixed Media Pad - 9 x 12 Top Spiral Bound Sketch Pad 30 Sheets 98lb/160gsm Acid-Free Drawing Paper Light Watercolor Sketchbook for Drawing Sketching Painting Art Supplies
Hapikalor$6.88287 rev
4 Pack Mixed Media Sketchbook 9x12 inches Drawing Paper Sketch Book 98lb/160gsm Heavyweight Spiral Bound Sketch Pads Suitable for Arist Drawing Painting Sketching(200 Sheets)
Prudiut$20.24319 rev
4 Pack Mixed Media Sketchbook 9x12 inches Drawing Paper Sketch Book 98lb/160gsm Heavyweight Spiral Bound Sketch Pads Suitable for Wet and Dry Media Drawing Painting Sketching(200 Sheets)
Prudiut$20.73319 rev
Trending
90-day click momentumSuFly Mixed Media Sketchbook 9x12 60 Sheets Mixed Media Paper 98lb/160gsm
SuFly$12.414.8★
4 Pack Mixed Media Sketchbook 9x12 inches Drawing Paper Sketch Book 98lb/160gsm Heavyweight Spiral Bound Sketch Pads Suitable for Arist Drawing Painting Sketching(200 Sheets)
Prudiut$20.244.6★
Sketch Book Mixed Media Pad - 9 x 12 Top Spiral Bound Sketch Pad 30 Sheets 98lb/160gsm Acid-Free Drawing Paper Light Watercolor Sketchbook for Drawing Sketching Painting Art Supplies
Hapikalor$6.884.7★
Bachmore Sketchpad 100 Sheet Watercolor Acrylic Art Pad for Sketching Ink Sketch Book Coloring Notebook - 98 Ib/160 g/m2 in Multi-Media Spiral Notebook Drawing Paper Drawing Pad (9 X 12)
BB Bachmore$11.654.7★
Canson XL Series Mixed Media Pad Rough Texture Side Wire 9x12 inches 50 Sheets Heavyweight Art Paper for Watercolor Gouache Marker Painting Drawing Sketching
Canson$14.774.8★
Demand
Weekly Amazon search volume, last 47 weeks — -52.6% search growth over the last 90 days.Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Great for drawing”
“Solid quality”
“Worth it”
“Nice size”
“As advertised”
“Its a good gift”
“Great paper”
“a thick cover that feels durable”
“ease of use”
“Durable”
What buyers complain about
“could be thicker”
“breaks a lot”
“Okay cheap paper”
“it doesnt handle paint well”
“not for water colors”
“Very poor quality”
“fake advertisement”
“so expensive now”
“Please READ return for us please They were just too big”
“Doesnt hold up to wet glue very well”