mixed media sketchbook
Skip itStrong incumbent ratings (4.7★) — this niche doesn't clear our bar today.
Returns
Incredible0.7%return rate — above 6% kills the launch gate
Avg price
Great$15.69avg listing price — sweet spot $15–$100
Price range
Good$6.85–$33.33cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good4.9%search→purchase rate — share of searches ending in a sale
Market size
Good$342K$342K/yr · 442K searches
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Growth
Bad-6.6%90-day search growth — must beat 0% to launch
Review moat
Bad9,732.46avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Competition
The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.Brands
12 falling
Sellers
69
Top-5 brand share
84%
Open market
13%
- Canson42%
- Strathmore17%
- MOFUNY12%
- Hapikalor8%
- UCREATE4%
- Prang4%
- Open — no brand owns it (6 brands, 13%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 28 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Canson XL Mix Media Pad 9X12
Canson$14.244.8★50,030 rev
Mixed Media Sketchbook 9 x 12 - Multimedia Sketchbook Hardcover Spiral Bound 60 Sheets 98lb/160gsm Mixed Media Paper Watercolor Sketch Books for Artist Supplies Painting Drawing & Art Supplies.
MOFUNY$12.794.8★2,613 rev
Canson XL Mix Media Pad 7X10
Canson$12.664.8★50,030 rev
Sketch Book Mixed Media Pad - 9 x 12 Top Spiral Bound Sketch Pad 30 Sheets 98lb/160gsm Acid-Free Drawing Paper Light Watercolor Sketchbook for Drawing Sketching Painting Art Supplies
Hapikalor$6.884.7★287 rev
Strathmore 300 Series Mixed Media Paper Pad Side Wire Bound 5.5x8.5 inches 40 Sheets (117lb/190g) - Artist Paper for Adults and Students - Watercolor Gouache Graphite Ink Pencil Marker
Strathmore$8.164.8★3,080 rev
Newest
by launch dateSketch Book Mixed Media Pad - 9 x 12 Top Spiral Bound Sketch Pad 30 Sheets 98lb/160gsm Acid-Free Drawing Paper Light Watercolor Sketchbook for Drawing Sketching Painting Art Supplies
Hapikalor$6.88287 rev
80 Sheets Watercolor Paper Bulk 110 lb/230 GSM Cold Press Paper White Water Color Paper for Kids Child Students Adults Artists Drawing Wedding Gift Cards(5 x 7 Inch)
Prudiut$6.85453 rev
Mixed Media Paper 9 x 12 40 Sheets (98lb/160gsm) Multipurpose Heavyweight Loose Drawing Art Paper for Sketching Sketch Book Gouache Painting Sketchbook Drawing Pad Book School
Donyang$7.131,555 rev
Mixed Media Paper 60 Sheets 9 X 12 Inches 140 LB/300 GSM Heavyweight Cotton Paper Smooth/Medium Rough Texture Art Paper for Watercolor Gouache Marker Painting Drawing Sketching
Magecubiku$25.1348 rev
Hapikalor Watercolor Paper Pad 9x12 Water Color Paper 140lb/300gsm Artist Painting Drawing Paper Book Art Supplies for Adults Kids Watercolors Watercolor Paint Set Sketchbook Journal Teal
Hapikalor$9.062,597 rev
Trending
90-day click momentum
Canson XL Mix Media Pad 18X24
Canson$32.894.8★
80 Sheets Watercolor Paper Bulk 110 lb/230 GSM Cold Press Paper White Water Color Paper for Kids Child Students Adults Artists Drawing Wedding Gift Cards(5 x 7 Inch)
Prudiut$6.854.6★
Sketch Book Mixed Media Pad - 9 x 12 Top Spiral Bound Sketch Pad 30 Sheets 98lb/160gsm Acid-Free Drawing Paper Light Watercolor Sketchbook for Drawing Sketching Painting Art Supplies
Hapikalor$6.884.7★
Strathmore 400 Series Mixed Media Pad 18x24 White 15 Sheets
Strathmore$33.334.7★
Canson Graduate Mixed Media Paper Hard Cover Art Journal 5.5x8.5 inches 36 Sheets Artist Paper for Collage Watercolor Ink Pencil Marker
Canson$13.734.4★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -6.6% search growth over the last 90 days.Peak months: Aug, Sep, Dec · busiest ÷ quietest = 2.3×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Solid quality”
“Best value”
“Great for sketching”
“It's a good size”
“Beautiful colors”
“It's thick enough to handle wet materials without immediately buckling or falling apart, while still being affordable enough that I don't feel guilty using it for practice, experimentation, or learning new techniques”
“It is exactly as advertised”
“The paper size is good”
“It was a gift”
“Seems durable”
What buyers complain about
“Would have loved if they were a little thicker”
“Not good for water color”
“Not for paint”
“confusion on size”
“Cheap crap”
“Dimensions are not as advertised”
“Not a good value”
“Doesnt hold up to wet glue very well”
“This is inferior paper for wet media”
“I wouldn't use it for wet-on-wet”