mini colored pencils
Worth a lookShows low returns (1.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Great1.1%return rate — above 6% kills the launch gate
Brand share
Great46%top-5 brand share — no brand owns this niche
Avg price
Great$17.08avg listing price — sweet spot $15–$100
Price range
Great$5.82–$53.22cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great477.65avg incumbent reviews — the moat a new listing must climb
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Conversion
Okay4.0%search→purchase rate — share of searches ending in a sale
Growth
Okay+5.0%90-day search growth — must beat 0% to launch
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$95K$95K/yr · 139K searches
Competition
The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.Brands
33 rising
Sellers
71
Top-5 brand share
46%
Open market
50%
- Tombow13%
- iHMeiju10%
- BAZIC PRODUCTS8%
- Crayola8%
- RyanDesign6%
- Ctosree5%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 37 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Tombow Mini Colored Pencil Set in Metal Tin 12-Pack
Tombow$8.864.7★3,558 rev
4Pack Mini Drawing Colored Pencils for Kids with Sharpener Portable Color Pencils in Tube Drawing Pencil Bulk for Children Adults Artists Writing Sketching Painting Classroom School Supplies.
iHMeiju$7.404.2★116 rev
BAZIC PRODUCTS 24 Mini Colored Pencils for School Tests Writing
BAZIC PRODUCTS$5.874.3★72 rev
Crayola Mini Colored Pencils (Colors may vary) Coloring Supplies for Kids 64 Count Gift
Crayola$5.954.7★4,878 rev
3-Pack Mini Portable Colored Pencils Set 12 Colors Each (36 Total) with Built-In Sharpener 3.35 Miniature Art Pencils in Portable Tubes- Ideal for School Classrooms & On-The-Go Creativity
RyanDesign$6.644.5★58 rev
Newest
by launch date
Acrridi Mini Colored Pencils Bulk Set of 24 Boxes 12 Colors per Box (288 Total) 3.5 Inch coloring pencils Small Travel Size Pencils for Kids Party Favors Classroom Rewards Travel Activities (24)
Acrridi$20.952 rev
Eaasty 24 Packs Mini Colored Pencils Bulk with Sharpeners in Tube 12 Coloring Pencil Summer Rainbow Cards Classroom Gift Exchange for Artists Writing Sketching School Supplies
Eaasty$26.802 rev
yayaboqu Mini Colored Pencils Set of 36 (3 Tubes x 12 Colors) - Portable Art Kit with Built-in Sharpener for Adults Teens & Artists | Compact Design for School Travel Sketching & Drawing
yayaboqu$6.2712 rev
Sdfvsdg 24 Packs Mini Colored Pencils Bulk 3.5 Coloring Drawing Pencil Coloring Drawing Bulk for Student Teacher Valentine 100th Day of School Painting Birthday Party
Sdfvsdg$14.095 rev
3-Pack Mini Portable Colored Pencils Set 12 Colors Each (36 Total) with Built-In Sharpener 3.35 Miniature Art Pencils in Portable Tubes- Ideal for School Classrooms & On-The-Go Creativity
RyanDesign$6.6458 rev
Trending
90-day click momentumAcrridi Mini Colored Pencils Bulk Set of 24 Boxes 12 Colors per Box (288 Total) 3.5 Inch coloring pencils Small Travel Size Pencils for Kids Party Favors Classroom Rewards Travel Activities (24)
Acrridi$20.954.5★
Eaasty 24 Packs Mini Colored Pencils Bulk with Sharpeners in Tube 12 Coloring Pencil Summer Rainbow Cards Classroom Gift Exchange for Artists Writing Sketching School Supplies
Eaasty$26.805.0★
Sdfvsdg 24 Packs Mini Colored Pencils Bulk 3.5 Coloring Drawing Pencil Coloring Drawing Bulk for Student Teacher Valentine 100th Day of School Painting Birthday Party
Sdfvsdg$14.095.0★
yayaboqu Mini Colored Pencils Set of 36 (3 Tubes x 12 Colors) - Portable Art Kit with Built-in Sharpener for Adults Teens & Artists | Compact Design for School Travel Sketching & Drawing
yayaboqu$6.274.6★
Techjob Colored Mechanical Pencil 2.6mm for Coloring and Drawing Mechanical Colored Pencils Mechanical Pencils with Sharpener and Portable Case 36pcs
Techjob$15.814.7★
Demand & seasonality
Weekly Amazon search volume, last 99 weeks — +5.0% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“the colors are cute”
“Beautiful quality”
“Awesome set of pencils”
“Worth buying”
“Just the right size”
“Easy to use”
“Better than expected”
“Buttery soft”
“Loved these for a class project- the pencils are nice and pre-sharpened”
“the gift you say they are enjoying them”
What buyers complain about
“The colors aren't that bright”
“Cheap”
“it even broke trying to sharpen some of the pencils”
“The caps dont fit snugly at all”
“Now, I have to purchase a pack of pencil sharpeners because no one sells just one and it costs more money”
“mine ran out within a week”
“not to many colors”
“Not very sturdy”
“the tip of some pencils came with broken”
“Not as soft as some”