mica powder
Skip itStrong incumbent ratings (4.7★) — this niche doesn't clear our bar today.
Returns
Great1.1%return rate — above 6% kills the launch gate
Market size
Good$799K$799K/yr · 1.3M searches
Avg price
Good$14.64avg listing price — sweet spot $15–$100
Price range
Good$6.41–$28.58cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good4.3%search→purchase rate — share of searches ending in a sale
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Growth
Okay+6.3%90-day search growth — must beat 0% to launch
Competition
Okay66%top-5 click share — leaders hold, buyers still browse
Review moat
Bad6,626.83avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Competition
The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.Brands
12 falling
Sellers
14
Top-5 brand share
78%
Open market
16%
- CHANGTIKEJI31%
- Smalltongue20%
- Luckymica12%
- Soap Shop7%
- NTWJNJY7%
- Rolio6%
- Open — no brand owns it (6 brands, 16%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 18 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
CHANGTIKEJI Mica Powder24 Colors - 10g/Bottle of Natural Pigment Powder for Epoxy ResinSoap MakingCandle Making Lip Gloss Car Freshies Dye Nail Polish Bath Bombs
CHANGTIKEJI$12.404.7★6,527 rev
Smalltongue Mica Powder for Epoxy Resin 36 Colors 0.35 oz(10g) Bottles Mica Glitter Pigment for Lip Gloss Soap Making Bath Bomb Art Crafts Resin Dye Nails
Smalltongue$14.354.7★7,543 rev
Luckymica Mica Powder 24 Colors Pearlescent Pigment Powder for Epoxy Resin 240g Pearl Pigment Set for Soap Making Bath Bomb Candle Making Art Crafts Lip Gloss Nail Polish Dye
Luckymica$10.064.7★466 rev
Mica Powder for Resin Coloring 24 Colors Set - Pigment Powder for Nails Cosmetic Grade Mica Powder for Skin - Epoxy Resin Color Pigment Powder Resin Dye Mica Powder for Soap
Soap Shop$7.704.7★27,464 rev
Mica Powder 30 Color Pigment Natural Cosmetic Grade Shimmer Mica Powder for Epoxy Resin/Bath Bombs/Candle/Soap/Lip Gloss/Slime.Soap Making Dye (30 Bag)
NTWJNJY$8.314.6★4,158 rev
Newest
by launch dateLuckymica Mica Powder 24 Colors Pearlescent Pigment Powder for Epoxy Resin 240g Pearl Pigment Set for Soap Making Bath Bomb Candle Making Art Crafts Lip Gloss Nail Polish Dye
Luckymica$10.06466 rev
Mica Powder 12 Colors Pearlescent Pigment - for Resin Epoxy Soap Making Nail Polish Lip Gloss Eye Shadow Bath Bomb Slime & Candle - 10g Each Bottle (Basic Color Series)
CHANGTIKEJI$8.672,979 rev
MTBJZJ Mica Powder for Epoxy Resin 28 Colors Pigment Powder - Metallic Mica Powder for Candle Dye Lip Gloss Pigment Soap Making Slime Colorant Paint Bath Bombs Lip Gloss
MTBJZJ$10.96205 rev
LETS RESIN 60 Colors Mica Powder Natural Pearlescent Pigment Powder for Epoxy Resin/UV Resin for Candle Making Color Pigment Dye Painting Bath Bombs Art Crafts
LET'S RESIN$24.631,948 rev
CHANGTIKEJI Mica Powder24 Colors - 10g/Bottle of Natural Pigment Powder for Epoxy ResinSoap MakingCandle Making Lip Gloss Car Freshies Dye Nail Polish Bath Bombs
CHANGTIKEJI$12.406,527 rev
Trending
90-day click momentumLuckymica Mica Powder 24 Colors Pearlescent Pigment Powder for Epoxy Resin 240g Pearl Pigment Set for Soap Making Bath Bomb Candle Making Art Crafts Lip Gloss Nail Polish Dye
Luckymica$10.064.7★
MTBJZJ Mica Powder for Epoxy Resin 28 Colors Pigment Powder - Metallic Mica Powder for Candle Dye Lip Gloss Pigment Soap Making Slime Colorant Paint Bath Bombs Lip Gloss
MTBJZJ$10.964.7★
Mica Powder 12 Colors Pearlescent Pigment - for Resin Epoxy Soap Making Nail Polish Lip Gloss Eye Shadow Bath Bomb Slime & Candle - 10g Each Bottle (Basic Color Series)
CHANGTIKEJI$8.674.7★
CHANGTIKEJI Mica Powder - 81 Colors - 10g/Bottle of Natural Pigment Powder for Epoxy ResinSoap MakingCandle Making Car Freshies Dye Nail Polish Bath Bombs
CHANGTIKEJI$28.584.7★
12 Colors Mica Powder Pigments Soap Dye for Soap Coloring - Soap Making Colorants Set - 0.18oz 12 Bags - Skin Safe for DIY Soaps Bath Bombs Candle Making Nail Polishes Resin Makeup Dye.
Erosom$6.414.5★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +6.3% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Amazing colors”
“Great product just as described”
“less expensive”
“Easy to Use”
“As advertised”
“Bright”
“Loved what it did over paint”
“This was a fun craft”
“does the job very well”
“Fit my needs perfectly”
What buyers complain about
“NO color”
“The bags of powder were smaller than expected though”
“spills all over the place”
“It did not mix uniformly for me for resin projects but that could also be user error in part as I am new to it.”
“Low quality”
“Poor selection of colors”
“OR I GOT A USED BOX”
“No instructions whatsoever”
“That is a 23% deviation from what is advertised”
“This arrived a complete mess”