metallic pens
Worth a lookShows low returns (1.0%), but soft demand (-13.7% this quarter) keeps it on the watch list.
Returns
Great1.0%return rate — above 6% kills the launch gate
Brand share
Great54%top-5 brand share — no brand owns this niche
Competition
Great38%top-5 click share — an open shelf
Price range
Good$4.26–$33.98cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$13.06avg listing price — sweet spot $15–$100
Conversion
Good4.9%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Bad4,416.35avg incumbent reviews — the moat a new listing must climb
Market size
Bad$80K$80K/yr · 124K searches
Growth
Bad-13.7%90-day search growth — must beat 0% to launch
Competition
Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.Brands
30 rising
Sellers
120
Top-5 brand share
54%
Open market
42%
- Paper Mate14%
- PILOT12%
- SAKURA11%
- Shuttle Art10%
- Mr. Pen7%
- IVSUN4%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 48 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
SAKURA Gelly Roll Metallic Gel Pens - Pens For Scrapbook Journals or Drawing - Art Gifts Holiday Gifts & DIY Projects - Colored Metallic Ink - Medium Line - 10 Pack
SAKURA$12.374.7★14,254 rev
Pilot G2 Pens Metallic Refillable And Retractable Gel Ink Pens Fine Point 0.7mm Assorted Color Inks 8-Pack Pouch
PILOT$10.704.8★6,942 rev
Mr. Pen- Metallic Gel Pens 25 Pack Assorted Vibrant Colors
Mr. Pen$7.824.5★626 rev
Shuttle Art 50 Pack Metallic Gel Pens 25 Metallic Gel Pens Set with 25 Refills Perfect for Adult Coloring Books Doodling Drawing Art Markers
Shuttle Art$8.844.2★3,536 rev
Paper Mate InkJoy Gel Pens Metallic Retractable Medium Point (0.8mm) Glittery Assorted Colors 10 Count - Arts & Crafts Doodling Writing Bullet Journaling
Paper Mate$14.603.8★1,138 rev
Newest
by launch date
Ddaowanx Metallic Gel Pens Acrylic Paint 48 Colors 1.0mm Medium Point Glitter Pens Waterproof & Fade-Resistant for Nail Art Glass Wood Stone DIY Crafts Drawing-Art Supplies Gift Set
Ddaowanx$33.987 rev
Joyask Metallic Gel Pens 48 Colored Pens for Black Paper & White Paper 1.0 mm Point Colorful Pens for Coloring Writing Drawing Journaling Note Taking Office Home
Joyask$33.67142 rev
Pilot G2 Edge White Assorted Metallic Inks Premium Gel Roller Pens Sensory Writing Experience 6ct box Fine Point 0.7 mm
PILOT$10.2365 rev
SUIN 6 Pack Metallic Gel Pens Set Gold Silver White Opaque Ink Pens for Black Paper 1.0mm Capped Art Markers for Adult Coloring Card Making & Illustration
SUIN$9.8746 rev
PTAZSCTC Outline Shimmer Markers 12 Colors Glitter Markers Outline Glitter Pens Gel Pens for Coloring Metallic Marker Pen for Gifts Birthday Trendy Stuff for Art Supplies Painting
PTAZSCTC$6.35111 rev
Trending
90-day click momentumJoyask Metallic Gel Pens 48 Colored Pens for Black Paper & White Paper 1.0 mm Point Colorful Pens for Coloring Writing Drawing Journaling Note Taking Office Home
Joyask$33.674.5★
Pilot G2 Edge White Assorted Metallic Inks Premium Gel Roller Pens Sensory Writing Experience 6ct box Fine Point 0.7 mm
PILOT$10.234.6★
Ddaowanx Metallic Gel Pens Acrylic Paint 48 Colors 1.0mm Medium Point Glitter Pens Waterproof & Fade-Resistant for Nail Art Glass Wood Stone DIY Crafts Drawing-Art Supplies Gift Set
Ddaowanx$33.984.1★
PTAZSCTC Outline Shimmer Markers 12 Colors Glitter Markers Outline Glitter Pens Gel Pens for Coloring Metallic Marker Pen for Gifts Birthday Trendy Stuff for Art Supplies Painting
PTAZSCTC$6.354.0★
XWT Glitter Gel Pens 36 Colors Vibrant Sparkle Metallic Ink with Shimmer Effect Refillable Fine Point Retractable Set for Coloring Books Drawing Journaling Note Taking
XWT$16.494.3★
Demand & seasonality
Weekly Amazon search volume, last 98 weeks — -13.7% search growth over the last 90 days.Peak months: Jan, Nov, Dec · busiest ÷ quietest = 2.8×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Colors are pretty”
“Smooth Writing”
“Beautiful quality”
“Great value”
“Excellent Pens”
“Great shine”
“Fun and easy to play with”
“it also comes with refills for the pens”
“Nice & Smooth”
“easy to write”
What buyers complain about
“Colors are off”
“Doesnt write”
“But ink doesn't dry completely”
“Bad quality”
“Barely work”
“comes apart too easily”
“lots of ink leak”
“Bad advertising”
“Ink all dried out”
“They definitely aren't worth the cost”