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54

metallic markers

Worth a look

Shows low returns (1.1%), but soft demand (-8.0% this quarter) keeps it on the watch list.

Market size 59Growth 21Conversion 72Competition 65Returns 92Price range 39Avg price 36Brand share 65Review moat 24Quality gap 42

Returns

Great1.1%

return rate — above 6% kills the launch gate

Conversion

Good6.7%

search→purchase rate — share of searches ending in a sale

Competition

Good46%

top-5 click share — leaders hold, buyers still browse

Brand share

Good66%

top-5 brand share — brands hold most of the demand

Market size

Good$487K

$487K/yr · 706K searches

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Price range

Okay$3.61–$22.41

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Okay$10.37

avg listing price — sweet spot $15–$100

Review moat

Bad6,029

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-8.0%

90-day search growth — must beat 0% to launch

Competition

The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.

Brands

23 falling

Sellers

116

Top-5 brand share

66%

Open market

29%

  • ARTISTRO38%
  • Pagather9%
  • Sharpie7%
  • TANMIT7%
  • Sunshilor5%
  • IVSUN5%

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%$24K10%$49K15%$73K20%$97K101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 35 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -8.0% search growth over the last 90 days.
35K25KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.0×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Color28%

“Amazing colors”

Quality-Overall10%

“Its good variety”

Value For Money9%

“Best value”

Pen/Pencil Quality5%

“Awesome Pens”

Ease Of Use4%

“are easy to read”

Writing Experience4%

“Smooth writing”

Advertised Vs Actual Product3%

“Just what I wanted”

Paint Quality3%

“Great quality paint”

Fun/Entertainment Experience2%

“Fun for all”

Drawing Experience2%

“Fun to draw with”

What buyers complain about

Color19%

“Not colorful”

Advertised Vs Actual Product8%

“Looks nothing like the photo”

Moist/Dry6%

“Dried out”

Dry/Empty Ink5%

“Markers are dry”

Quality-Overall4%

“Cheap made and not good quality”

Durability3%

“Don't Last”

Display Colors3%

“Not vibrant nor true to the color they claim to be”

Nib/Tip Quality3%

“Fine tip is not very fine”

Brightness/Shine/Glow2%

“Not Very Bright”

Drying Time2%

“Needs time to dry”

Top return reasons

Color18%
Advertised Vs Actual Product14%
Display Colors8%
Dry/Empty Ink8%
Value For Money6%
Functionality-Overall6%
Paint Quality5%
Ink Refill5%
Size-Overall4%
Product Condition3%