metallic colored pencils
Skip itSoft demand (-15.0% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.9%return rate — above 6% kills the launch gate
Avg price
Great$15.72avg listing price — sweet spot $15–$100
Price range
Good$5.23–$37.34cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good69%top-5 brand share — brands hold most of the demand
Conversion
Good4.4%search→purchase rate — share of searches ending in a sale
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay2,703.08avg incumbent reviews — the moat a new listing must climb
Market size
Bad$91K$91K/yr · 132K searches
Growth
Bad-15.0%90-day search growth — must beat 0% to launch
Competition
The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.Brands
18 falling
Sellers
72
Top-5 brand share
69%
Open market
26%
- KALOUR31%
- Faber-Castell12%
- BAZIC PRODUCTS10%
- Crayola10%
- MASTERART6%
- Mifuner5%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 26 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
KALOUR 72 Piece Metallic Colored Pencils Soft Core with Vibrant Color Ideal for Drawing Blending Sketching Shading Coloring for Adults Artists Beginners
KALOUR$24.764.6★386 rev
KALOUR 50 Piece Metallic Colored Pencils for Adult Coloring Soft Core with Vibrant Color Ideal for Drawing Blending Sketching Shading Coloring Pencils for Adults Beginners
KALOUR$19.504.5★938 rev
Faber-Castell Black Edition Colored Pencils: 12 Metallic | Back to School Supplies
Faber-Castell$9.534.5★9,672 rev
BAZIC Products 12 Metallic Colors Colored Pencils 12 Count Smooth Color Lead for Drawing Coloring Art
BAZIC PRODUCTS$6.454.6★155 rev
Crayola Metallic FX Colored Pencils - 8 Pencils
Crayola$6.484.7★3,780 rev
Newest
by launch date
KALOUR PDAS 55 Piece Metallic Colored Pencils for Adults Premium Artist Colored Pencils Soft Core Coloring Pencils for Adult Coloring Books Metallic Pencils Set for Drawing Sketching Blending
KALOUR PDAS$20.3821 rev
Hapickid 12 Metallic Colored Pencils Soft Core with Vibrant Glitter Color Pencil for Adults Artists Beginners Drawing Coloring Sketching Pre-sharpened
Hapickid$8.8218 rev
Prismacolor Premier Colored Pencils Soft Core Assorted Colors for Dark Paper Limited Edition 14 Count - Adult Coloring Drawing Creative Art Supplies
Prismacolor$13.43201 rev
Mifuner 10Pcs Metallic Colored Pencils Set Oil Based Drawing Pencils Pre-sharpened Wooden Professional Sketch Pencil Art Supplies for Adults Coloring Books No Duplicates
Mifuner$5.2395 rev
KALOUR 60 Art Drawing Pencils Set Including Oil-Based Metallic Watercolor Neon Macaron Pastel Colored Pencils.Ideal for Sketching Coloring & DIY Crafts Gift for Adults Kids Artists Beginner
KALOUR$13.93528 rev
Trending
90-day click momentumKALOUR PDAS 55 Piece Metallic Colored Pencils for Adults Premium Artist Colored Pencils Soft Core Coloring Pencils for Adult Coloring Books Metallic Pencils Set for Drawing Sketching Blending
KALOUR PDAS$20.384.8★
Faber-Castell Black Edition Colored Pencils | Back to School Art Supplies| Neon & Pastel
Faber-Castell$6.364.5★
Hapickid 12 Metallic Colored Pencils Soft Core with Vibrant Glitter Color Pencil for Adults Artists Beginners Drawing Coloring Sketching Pre-sharpened
Hapickid$8.824.5★
Mifuner 10Pcs Metallic Colored Pencils Set Oil Based Drawing Pencils Pre-sharpened Wooden Professional Sketch Pencil Art Supplies for Adults Coloring Books No Duplicates
Mifuner$5.234.4★
Dual Ended Colored Pencils with Metallic Finish by SNIFTY
SNIFTY$17.934.3★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -15.0% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 1.7×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“variety of colors”
“Excellent quality with vibrant, vivid colors”
“Great value”
“Great Pencils”
“I love the smoothness”
“As advertised”
“My grandkids love these for home work,drawing,”
“Easy to sharpen as well”
“Easy to use”
“they dont break easily at all”
What buyers complain about
“the colors were not what I expected”
“terrible quality control”
“Sharpening issues”
“Break easily”
“Not as expected”
“Just do not see metallic sheen in any of them”
“Missing 1 Color”
“Tray is too flimsy”
“I know its not going to shiny”
“Chemical smell”