metallic cardstock
Skip itA small market ($75K/yr) — this niche doesn't clear our bar today.
Review moat
Great354.3avg incumbent reviews — the moat a new listing must climb
Price range
Good$6.70–$33.54cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.5%return rate — above 6% kills the launch gate
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Avg price
Good$13.55avg listing price — sweet spot $15–$100
Conversion
Okay3.7%search→purchase rate — share of searches ending in a sale
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Growth
Okay+3.7%90-day search growth — must beat 0% to launch
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$75K$75K/yr · 149K searches
Competition
The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.Brands
15 falling
Sellers
35
Top-5 brand share
80%
Open market
16%
- Nitelemn45%
- Oleitodh15%
- Yezinie11%
- Hygloss6%
- Erilano4%
- Bazyrock4%
- Open — no brand owns it (9 brands, 16%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 30 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
30 Pack Metallic Glitter Cardstock Paper Sheets 8 x 12 Color 250gsm/92lb
Nitelemn$9.964.8★446 rev
30 Pack Metallic Cardstock Paper Sheets 250gsm/92lb 68inch
Nitelemn$6.714.7★171 rev
108 Pack Metallic Cardstock Paper Sheets 8 x 12 Color Foil Mirror Shimmering Paper 250gsm/92lb For Arts and Crafts Decorative Weddings & Birthdays Invitations Scrapbook Supplies
Nitelemn$20.084.5★69 rev
60 Sheets Metallic Foil Paper 8.5 x 11 Foil Mirror Paper 15 Colors 120gsm/32lb for Crafting Invitations Decorations Scrapbook Supplies (Metallic 8.5 x 11)
Yezinie$9.894.4★47 rev
200 Sheets Metallic Mixed Cardstock Paper Bulk 20 Colors Foil Board Paper 8.5 x 11 Mirror Finish Surface Assorted Mixed Glitter Paper 250gsm for Crafting Card Making Invitations Decorations
Oleitodh$26.074.7★354 rev
Newest
by launch date
ZEAYEA 100 Sheets Metallic Cardstock Paper 12 x 12 250 GSM Reflective Shimmer Cardstock 10 Color Mirror Finish Paper Foil Board for Crafting Invitation Decoration Card Making DIY Projects
ZEAYEA$23.853 rev
30 Sheets Mixed Colors Mirror Cardstock Paper - 15 Patterns 250gsm/92lb Metallic Reflective Paper for Crafts 8.5x11 Inch Foil Cardstock for DIY Projects Birthday Party Decoration PAP20MX30
PENPRIS$8.8993 rev
20 Sheets Metallic Glitter Cardstock Paper 8 x 12 Color Shimmer Craft Paper 250gsm Foil Mirror Sheets for DIY Arts & Crafts Scrapbooking Card Making & Party Invitations (Classic)
Varpotle$7.9411 rev
108 Pack Metallic Cardstock Paper Sheets 8 x 12 Color Foil Mirror Shimmering Paper 250gsm/92lb For Arts and Crafts Decorative Weddings & Birthdays Invitations Scrapbook Supplies
Nitelemn$20.0869 rev
30 Pack Metallic Cardstock Paper Sheets 250gsm/92lb 68inch
Nitelemn$6.71171 rev
Trending
90-day click momentumZEAYEA 100 Sheets Metallic Cardstock Paper 12 x 12 250 GSM Reflective Shimmer Cardstock 10 Color Mirror Finish Paper Foil Board for Crafting Invitation Decoration Card Making DIY Projects
ZEAYEA$23.854.6★
30 Sheets Mixed Colors Mirror Cardstock Paper - 15 Patterns 250gsm/92lb Metallic Reflective Paper for Crafts 8.5x11 Inch Foil Cardstock for DIY Projects Birthday Party Decoration PAP20MX30
PENPRIS$8.894.5★
200 Sheets Metallic Mixed Cardstock Paper Bulk 20 Colors Foil Board Paper 8.5 x 11 Mirror Finish Surface Assorted Mixed Glitter Paper 250gsm for Crafting Card Making Invitations Decorations
Oleitodh$26.074.7★
60 Sheets Metallic Foil Paper 8.5 x 11 Foil Mirror Paper 15 Colors 120gsm/32lb for Crafting Invitations Decorations Scrapbook Supplies (Metallic 8.5 x 11)
Yezinie$9.894.4★
100 Sheets Metallic Mixed Cardstock Paper Bulk 20 Colors Foil Board Paper 8.5 x 11 Mirror Finish Surface Assorted Mixed Glitter Paper 250gsm for Crafting Card Making Invitations Decorations
Oleitodh$22.704.6★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +3.7% search growth over the last 90 days.Peak months: Nov · busiest ÷ quietest = 1.7×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“The colors are amazing”
“Beautiful paper”
“Amazing Quality”
“Great for the price”
“good for die cutting”
“the cardstock was sooo thick”
“Beautiful paper”
“Works well”
“Easy to use”
“Love the heavy weight cardstock”
What buyers complain about
“Silver paper is all scratched”
“Not very thick”
“then looks like a very faint water color picture after it dries hours later”
“The adhesive sheets peel pretty easily”
“it does NOT work on inkjet printers”
“Very heavy”
“Didn't come with directions”
“picture doesnt show that nor does the item summary state that”
“Printers can not print on pretty side”
“Even after putting the paper in a press for days it's still curling”