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51

metallic acrylic paint

Worth a look

Shows low returns (1.5%), but soft demand (-4.0% this quarter) keeps it on the watch list.

Market size 51Growth 23Conversion 50Competition 67Returns 84Price range 71Avg price 82Brand share 50Review moat 24Quality gap 24

Returns

Great1.5%

return rate — above 6% kills the launch gate

Avg price

Great$17.81

avg listing price — sweet spot $15–$100

Price range

Good$0.58–$50.82

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good45%

top-5 click share — leaders hold, buyers still browse

Market size

Good$288K

$288K/yr · 405K searches

Conversion

Okay4.0%

search→purchase rate — share of searches ending in a sale

Brand share

Good75%

top-5 brand share — brands hold most of the demand

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Review moat

Bad6,587.17

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-4.0%

90-day search growth — must beat 0% to launch

Competition

The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.

Brands

19 falling

Sellers

32

Top-5 brand share

75%

Open market

20%

  • FolkArt24%
  • ABEIER21%
  • Artme12%
  • Nicpro11%
  • Shuttle Art6%
  • DecoArt5%

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%$12K8%$23K12%$35K16%$46K101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 36 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -4.0% search growth over the last 90 days.
10K6KPrime Day '25Spike '25SepDecMarJunAugNovMarMay

Peak months: Nov · busiest ÷ quietest = 1.5×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Color34%

“Beautiful color”

Quality-Overall12%

“Nice quality and easy to use”

Paint Quality8%

“Good quality paints”

Advertised Vs Actual Product5%

“As Advertised”

Value For Money5%

“Good price”

Ease Of Use4%

“EASY TO USE”

Brightness/Shine/Glow3%

“They are bright and beautiful”

Engraving/Paint/Sublimation3%

“The paint goes on smoothly”

Pen/Pencil Quality2%

“Great markers that are easy to use”

Thickness2%

“the viscosity is thick enough that I usually only need one coat for full coverage”

What buyers complain about

Color26%

“Not a good color”

Paint Quality11%

“Im not great at painting”

Advertised Vs Actual Product9%

“Not as described”

Quality-Overall6%

“Poor Quality”

Thickness5%

“the paints are way too thick”

Nib/Tip Quality3%

“Poor coverage and the 1mm fine tip is not very fine at all”

Moist/Dry3%

“Some dried out, colors vary”

Display Colors2%

“Poor assortment of colors”

Durability2%

“However, they do not last”

Brightness/Shine/Glow2%

“not very bright”

Top return reasons

Paint Quality27%
Color27%
Advertised Vs Actual Product13%
Display Colors6%
Value For Money5%
Functionality-Overall3%
Size-Overall3%
Dry/Empty Ink2%
Thickness2%
Product Condition2%