Skip to content
57

metal stencils for wood burning

Worth a look

Shows a fragmented shelf (top 5 take 18% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 13Growth 14Conversion 40Competition 95Returns 75Price range 81Avg price 74Brand share 95Review moat 69Quality gap 62

Competition

Incredible18%

top-5 click share — an open shelf

Brand share

Incredible40%

top-5 brand share — no brand owns this niche

Price range

Great$5.11–$62.58

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Great2.0%

return rate — above 6% kills the launch gate

Avg price

Good$14.84

avg listing price — sweet spot $15–$100

Review moat

Good736.87

avg incumbent reviews — the moat a new listing must climb

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Conversion

Okay3.2%

search→purchase rate — share of searches ending in a sale

Growth

Bad-21.0%

90-day search growth — must beat 0% to launch

Market size

Bad$50K

$50K/yr · 105K searches

Competition

Clicks spread well past the top 5 (18% combined) — an open shelf where new products get seen.

Brands

62 rising

Sellers

88

Top-5 brand share

40%

Open market

56%

  • Lewtemi14%
  • eageus7%
  • Boqon7%
  • Aleks Melnyk6%
  • Bsenhe6%
  • SKLENICE4%

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%2%$1K4%$2K6%$3K8%$4K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 94 tracked products in this niche — three views at once, no toggling.

Demand

Weekly Amazon search volume, last 30 weeks — -21.0% search growth over the last 90 days.
4K3KDec '25Jan '26Feb '26Mar '26May '26Jun '26

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Ease Of Use13%

“Ease of use”

Quality-Overall13%

“Excellent quality product”

Advertised Vs Actual Product8%

“As described”

Value For Money8%

“Worth it”

Strength5%

“I love the sturdy ness if the metal”

Durability5%

“The kit contents are durable”

Design-Overall5%

“Cute designs”

Size-Overall4%

“Good size”

Fun/Entertainment Experience3%

“fun”

Thickness2%

“thick enough to wash”

What buyers complain about

Durability13%

“Broke after 1 month”

Size-Overall13%

“Lines and icons are way too small”

Functionality-Overall8%

“Does not work as expected”

Charging6%

“It does not charge”

Quality-Overall5%

“Absolutely terrible quality and ability”

Ease Of Use4%

“Not easy to control”

Instructions/User Manual/Troubleshooting3%

“Incomplete instructions”

Battery Life3%

“battery was completely dead”

Advertised Vs Actual Product3%

“This is not as advertised”

Thickness3%

“anything bulky just doesnt fit right”

Top return reasons

Size-Overall30%
Functionality-Overall16%
Advertised Vs Actual Product10%
Charging6%
Defective Material/Parts5%
Value For Money5%
Strength3%
Quality-Overall3%
Durability2%
Ease Of Use2%