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merino wool yarn

Worth a look57/100

merino wool yarn shows demand growing +324.0%, but a small market ($51K/yr) keeps it on the watch list.

Market/yr

$51K

Growth (1y)

+324.0%

Products

86

Brands

27

was 26 a year ago

Sellers

47

Price range

$4.98–$50.90

Returns

2.5%

Rating

4.4★

57/100

Worth a look

Scored 57/100 across market size, growth, competition, quality gap, and returns.

Market sizeGrowthCompetitionQuality gapReturns
Market size
3
×0.30
Growth
87
×0.30
Competition
86
×0.20
Quality gap
47
×0.10
Returns
80
×0.10

Demand

Weekly Amazon search volume, last 104 weeks — +324.0% year over year.
22K11KPrime Day '24Spike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26Jul '24Nov '24Mar '25Jul '25Nov '25Mar '26

Seasonality

Monthly demand index across the year — 1.00 is average.

Peak months: Jan, Feb, Oct, Nov, Dec · busiest ÷ quietest = 6.5×

Competition

30%Gisimo
  • Gisimo30%
  • Lion Brand Yarn11%
  • WoolWeave9%
  • YarnArt8%
  • Caron6%
  • Yarnique5%
  • Other (21 brands)32%

Clicks spread well past the top 5 (29% combined) — an open shelf where new products get seen. 27 brands and 47 sellers compete here.

Brands

27 rising

was 26 a year ago

Sellers

47

Top 5 brand share

64%

#ProductBrandPriceRatingReviewsClick shareTrend
1
Superwash Merino Wool Yarn for Knitting & Crocheting - Premium Hand Dyed Yarns 100gr 240 Yards Dk Weight - Luxurious Soft & Durable Blue Variegated YarnSuperwash Merino Wool Yarn for Knitting & Crocheting - Premium Hand Dyed Yarns 100gr 240 Yards Dk Weight - Luxurious Soft & Durable Blue Variegated Yarn
WoolWeave$23.364.4★3247%rising
2
Gisimo 100% Merino Wool Yarn 3-Ply Luxurious and Soft Yarn for Hand Knitting & Crocheting (Evergreen 1Ball)Gisimo 100% Merino Wool Yarn 3-Ply Luxurious and Soft Yarn for Hand Knitting & Crocheting (Evergreen 1Ball)
Gisimo$7.814.5★5497%falling
3
Gisimo 100% Merino Wool Yarn 3-Ply Luxurious and Soft Yarn for Hand Knitting & Crocheting (Beige 1Ball)Gisimo 100% Merino Wool Yarn 3-Ply Luxurious and Soft Yarn for Hand Knitting & Crocheting (Beige 1Ball)
Gisimo$7.794.5★5497%rising
4
GISIMO 100% Merino Wool Yarn 6-Ply Luxurious and Soft Yarn for Hand Knitting & Crocheting 1.76 OZ/50g 127 yds/116 Meters (Green 1 Ball)GISIMO 100% Merino Wool Yarn 6-Ply Luxurious and Soft Yarn for Hand Knitting & Crocheting 1.76 OZ/50g 127 yds/116 Meters (Green 1 Ball)
Gisimo$9.864.5★7126%falling
5
Lion Brand Yarn Wool-Ease Roving Origins 100% Wool Yarn for Knitting and Crochet Latte 1 PackLion Brand Yarn Wool-Ease Roving Origins 100% Wool Yarn for Knitting and Crochet Latte 1 Pack
Lion Brand Yarn$11.924.5★543%rising
6
YarnArt Unique Imperial Merino Yarn - 100% Extra Fine Merino Wool Luxurious Soft Yarn for Knitting Crocheting Baby Clothes Scarves Sweaters 1.76 oz/50g 109 yds (3315)YarnArt Unique Imperial Merino Yarn - 100% Extra Fine Merino Wool Luxurious Soft Yarn for Knitting Crocheting Baby Clothes Scarves Sweaters 1.76 oz/50g 109 yds (3315)
YarnArt$7.854.5★953%falling
7
Gisimo 100% Merino Wool Yarn 3-Ply Luxurious and Soft Yarn for Hand Knitting & Crocheting (Navy Blue 1Ball)Gisimo 100% Merino Wool Yarn 3-Ply Luxurious and Soft Yarn for Hand Knitting & Crocheting (Navy Blue 1Ball)
Gisimo$7.744.5★5493%rising
8
Gisimo 100% Merino Wool Yarn 3-Ply Luxurious and Soft Yarn for Hand Knitting & Crocheting (Black 1Ball)Gisimo 100% Merino Wool Yarn 3-Ply Luxurious and Soft Yarn for Hand Knitting & Crocheting (Black 1Ball)
Gisimo$7.864.5★5493%falling
9
YarnArt Unique Imperial Merino Yarn - 100% Extra Fine Merino Wool Luxurious Soft Yarn for Knitting Crocheting Baby Clothes Scarves Sweaters 1.76 oz/50g 109 yds (3302)YarnArt Unique Imperial Merino Yarn - 100% Extra Fine Merino Wool Luxurious Soft Yarn for Knitting Crocheting Baby Clothes Scarves Sweaters 1.76 oz/50g 109 yds (3302)
YarnArt$7.914.5★953%falling
10
Yarnique 1oo% Australian Merino Wool Yarn Sport Weight 4 Balls 656 YdsYarnique 1oo% Australian Merino Wool Yarn Sport Weight 4 Balls 656 Yds
Yarnique$19.874.6★432%rising
11
Revolution Fibers | Premium Super Bulky Wool Yarn | 100-Grams of 100% Wool Yarn Chunky Weight Thick Wool for Knitting Crochet Baby Blanket Dyed Felting Weaving (Natural Gray)Revolution Fibers | Premium Super Bulky Wool Yarn | 100-Grams of 100% Wool Yarn Chunky Weight Thick Wool for Knitting Crochet Baby Blanket Dyed Felting Weaving (Natural Gray)
Revolution Fibers$17.124.3★1912%rising
12
Caron Simply Me Merino Basil Heather Yarn - 3 Pack of 100g/3.5oz - 50% Acrylic 50% Merino Wool - #3 DK (Light) - 215 Yards - Knitting/CrochetCaron Simply Me Merino Basil Heather Yarn - 3 Pack of 100g/3.5oz - 50% Acrylic 50% Merino Wool - #3 DK (Light) - 215 Yards - Knitting/Crochet
Caron$22.974.5★1052%falling
13
Pure Wool Single Stranded Super Bulky Weight Knitting Yarn Drops Eskimo 1.8 oz 55 Yards per Ball (29 Green Yellow)Pure Wool Single Stranded Super Bulky Weight Knitting Yarn Drops Eskimo 1.8 oz 55 Yards per Ball (29 Green Yellow)
Drops$5.584.6★1052%rising
14
Caron All Day Wool Aran Yarn - 3 Pack of 170g/6oz - 80% Acrylic 20% Wool - # 6 Super Bulky - 108 Yards - Knitting/CrochetCaron All Day Wool Aran Yarn - 3 Pack of 170g/6oz - 80% Acrylic 20% Wool - # 6 Super Bulky - 108 Yards - Knitting/Crochet
Caron$19.734.6★1382%rising
15
Coopay Merino Wool Yarn for Crocheting 12 Pack Wool Yarn for Knitting- 60% Wool 40% Polyester - 50g/1.76oz - #3 DK (Light) -164 Yds Crochet Wool Blend Yarn for Clothes Scarves Blankets (Multicolor)Coopay Merino Wool Yarn for Crocheting 12 Pack Wool Yarn for Knitting- 60% Wool 40% Polyester - 50g/1.76oz - #3 DK (Light) -164 Yds Crochet Wool Blend Yarn for Clothes Scarves Blankets (Multicolor)
Coopay$27.324.2★842%flat

Product shelf

All 86 tracked products in this niche.

Superwash Merino Wool Yarn for Knitting & Crocheting - Premium Hand Dyed Yarns 100gr 240 Yards Dk Weight - Luxurious Soft & Durable Blue Variegated Yarn

Superwash Merino Wool Yarn for Knitting & Crocheting - Premium Hand Dyed Yarns 100gr 240 Yards Dk Weight - Luxurious Soft & Durable Blue Variegated Yarn

WoolWeave

$23.364.4★324 reviews

Gisimo 100% Merino Wool Yarn 3-Ply Luxurious and Soft Yarn for Hand Knitting & Crocheting (Evergreen 1Ball)

Gisimo 100% Merino Wool Yarn 3-Ply Luxurious and Soft Yarn for Hand Knitting & Crocheting (Evergreen 1Ball)

Gisimo

$7.814.5★549 reviews

Gisimo 100% Merino Wool Yarn 3-Ply Luxurious and Soft Yarn for Hand Knitting & Crocheting (Beige 1Ball)

Gisimo 100% Merino Wool Yarn 3-Ply Luxurious and Soft Yarn for Hand Knitting & Crocheting (Beige 1Ball)

Gisimo

$7.794.5★549 reviews

GISIMO 100% Merino Wool Yarn 6-Ply Luxurious and Soft Yarn for Hand Knitting & Crocheting 1.76 OZ/50g 127 yds/116 Meters (Green 1 Ball)

GISIMO 100% Merino Wool Yarn 6-Ply Luxurious and Soft Yarn for Hand Knitting & Crocheting 1.76 OZ/50g 127 yds/116 Meters (Green 1 Ball)

Gisimo

$9.864.5★712 reviews

Lion Brand Yarn Wool-Ease Roving Origins 100% Wool Yarn for Knitting and Crochet Latte 1 Pack

Lion Brand Yarn Wool-Ease Roving Origins 100% Wool Yarn for Knitting and Crochet Latte 1 Pack

Lion Brand Yarn

$11.924.5★54 reviews

YarnArt Unique Imperial Merino Yarn - 100% Extra Fine Merino Wool Luxurious Soft Yarn for Knitting Crocheting Baby Clothes Scarves Sweaters 1.76 oz/50g 109 yds (3315)

YarnArt Unique Imperial Merino Yarn - 100% Extra Fine Merino Wool Luxurious Soft Yarn for Knitting Crocheting Baby Clothes Scarves Sweaters 1.76 oz/50g 109 yds (3315)

YarnArt

$7.854.5★95 reviews

Gisimo 100% Merino Wool Yarn 3-Ply Luxurious and Soft Yarn for Hand Knitting & Crocheting (Navy Blue 1Ball)

Gisimo 100% Merino Wool Yarn 3-Ply Luxurious and Soft Yarn for Hand Knitting & Crocheting (Navy Blue 1Ball)

Gisimo

$7.744.5★549 reviews

Gisimo 100% Merino Wool Yarn 3-Ply Luxurious and Soft Yarn for Hand Knitting & Crocheting (Black 1Ball)

Gisimo 100% Merino Wool Yarn 3-Ply Luxurious and Soft Yarn for Hand Knitting & Crocheting (Black 1Ball)

Gisimo

$7.864.5★549 reviews

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Soft Feel24%

“soft to touch”

Color18%

“Colors are vibrant”

Quality-Overall11%

“Good quality and fast delivery”

Upholstery/Fabric Quality7%

“Very nice quality of yarn”

Material Quality6%

“Great for cotton items”

Ease Of Use4%

“Easy to use”

Value For Money4%

“Worth the money”

Advertised Vs Actual Product2%

“As described”

Embellishment/Embroidery Quality2%

“This yarn is great for crocheting”

Durability2%

“durable and pretty”

What buyers complain about

Color14%

“it is clearly not the same color”

Size-Overall12%

“The cakes are really small”

Thickness8%

“It was a little thinner than I expected”

Advertised Vs Actual Product7%

“Not as pictured”

Quality-Overall6%

“Quality control seems to be a major issue”

Hard Feel6%

“Not as soft as I expected”

Value For Money4%

“Expensive for what it is”

Ease Of Use3%

“Its quite inconvenient”

Allergies2%

“itchy”

Material Quality2%

“I can tell you that the wool is either cheap or non existent”

Top return reasons

  • Color24%
  • Size-Overall15%
  • Thin13%
  • Advertised Vs Actual Product12%
  • Material Quality10%
  • Thickness5%
  • Value For Money4%
  • Display Colors3%
  • Hard Feel2%
  • Functionality-Overall1%

Data scraped July 9, 2026 · Marketplace baseline: 4.4★ avg rating · $22.71 median price · 2.2% median returns across 13,812 tracked niches.