menu paper
Skip itA small market ($24K/yr) — this niche doesn't clear our bar today.
Review moat
Great218.65avg incumbent reviews — the moat a new listing must climb
Avg price
Great$17.88avg listing price — sweet spot $15–$100
Returns
Great1.9%return rate — above 6% kills the launch gate
Price range
Good$5.09–$38.43cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay3.9%search→purchase rate — share of searches ending in a sale
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Growth
Okay+6.0%90-day search growth — must beat 0% to launch
Brand share
Bad91%top-5 brand share — brand-locked demand
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad$24K$24K/yr · 34K searches
Competition
The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.Brands
11 flat
Sellers
17
Top-5 brand share
91%
Open market
7%
- Desktop Publishing Supplies74%
- Humyoun6%
- ThunderBolt Paper5%
- Goefun3%
- Cotton Papers2%
- Home Advantage2%
- Open — no brand owns it (5 brands, 7%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 23 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Thick White Wedding Menu Cards 4 x 9 - 100 Printable Dessert Menu Cards 100lb(276 GSM) - Wedding Program Paper Restaurant Menu Card Rack Card Business Note Card 4x9 Cardstock for Wedding Reception
Desktop Publishing Supplies$16.064.7★47 rev
White Linen Wedding Menu Cards 4 x 9 - 100 Printable Dessert Menu Cards 80lb (218 GSM) - Wedding Program Paper Restaurant Menu Card Rack Card Business Note Card 4x9 Cardstock for Wedding Reception
Desktop Publishing Supplies$16.144.9★43 rev
Cream Linen Wedding Menu Cards 4 x 9 - 100 Printable Dessert Menu Cards 80lb (218 GSM) - Wedding Program Paper Restaurant Menu Card Rack Card Business Note Card 4x9 Cardstock for Wedding Reception
Desktop Publishing Supplies$16.104.7★21 rev
80lb White 4 x 9 Business Note Cards - 100 Blank Cards - For Thank You Menus Advertising Wedding Bars & Restaurants
Desktop Publishing Supplies$13.654.6★38 rev
White Business Note Cards 4 x 9 80lb Cover (218gsm) - 250 Cards
Desktop Publishing Supplies$22.504.7★242 rev
Newest
by launch date
100 Pack Ultra Thick White 4 x 9 Menu Cards for Wedding Bars & Restaurants - Extra Heayweight 110lb Cover White - Inkjet/Laser Printer Compatible
Desktop Publishing Supplies$17.511 rev
Humyoun 50 Sets 76lb Wedding Menu Cards 4 x 9 and Name Place Cards with Ribbon for Table Setting DIY White Blank Cardstock for Wedding Dinner Banquet Party Table Setting Supplies
Humyoun$13.702 rev
Humyoun 50 Sets 76lb Wedding Menu Cards 4x9 Name Place Cards with Teardrop Paper Clips for Table Setting DIY White Blank Cardstock for Wedding Dinner Banquet Table Setting Supplies
Humyoun$11.243 rev
100 Pack Ultra Thick White 4 x 9 Menu Cards for Wedding Bars & Restaurants - Extra Thick 120lb Cover White - Inkjet/Laser Printer Compatible
Desktop Publishing Supplies$16.121 rev
40 Sheets Cream Cardstock Paper 8.5 x 11 Ivory Cardstock Printer Paper 8.5x11 Off White Card Stock Paper 8.5 x 11 200 GSM Construction Paper for DIY Cards Greeting Cards Wedding Invitations
Aidunmis$6.89470 rev
Trending
90-day click momentum
100 Pack - 4 x 9 Menu Paper Rack Cards - 100lb Cover (270gsm) Matte Natural Cream Cardstock - Inkjet Laser Printer Compatible - Restaurant Menus Takeout Lists Drink Specials Event Programs
Desktop Publishing Supplies$16.325.0★
100 Pack Ultra Thick White 4 x 9 Menu Cards for Wedding Bars & Restaurants - Extra Heayweight 110lb Cover White - Inkjet/Laser Printer Compatible
Desktop Publishing Supplies$17.515.0★
Reskid White Cardstock Thick Paper - Blank Heavy Weight 125 lb Cover Card Stock - 50 Pack (5x7)
Reskid$14.164.6★
40 Sheets Cream Cardstock Paper 8.5 x 11 Ivory Cardstock Printer Paper 8.5x11 Off White Card Stock Paper 8.5 x 11 200 GSM Construction Paper for DIY Cards Greeting Cards Wedding Invitations
Aidunmis$6.894.6★
Astrobrights Specialty Parchment Cardstock 8.5 x 11 65 lb/176 gsm Natural (Ivory) 100 Sheets (27427-01)
Astrobrights$13.234.8★
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Nice paper really beautiful”
“Amazing quality”
“Product as advertised”
“Great looking - Easy to print on”
“Nice color”
“it was the perfect thickness”
“Beautiful paper”
“It's easy to ride on and everything”
“and affordable”
“Heavy and Beautiful”
What buyers complain about
“This paper is too thick for a standard printer”
“Not true to color”
“The paper isn't quite as thick as I thought it would be”
“The photos provided by the seller are also deceptive because the placement of the hold at the top of the cards inclines the tie vertically to the card, not horizontally as shown”
“I bought this item and it came opened, used and the bag was full of dog kibble just thrown in there”
“is a bit hard to see regular print on”
“Cant use it”
“another HP printer will not”
“I've bought several packs since I discovered it and it never lasts, haha”
“the paper itself is white”