mdf board
Skip itSoft demand (-7.0% this quarter) — this niche doesn't clear our bar today.
Avg price
Great$18.40avg listing price — sweet spot $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Good$7.19–$27.02cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Okay3.1%return rate — above 6% kills the launch gate
Competition
Okay66%top-5 click share — leaders hold, buyers still browse
Review moat
Okay3,384avg incumbent reviews — the moat a new listing must climb
Market size
Okay$111K$111K/yr · 311K searches
Conversion
Bad1.9%search→purchase rate — share of searches ending in a sale
Brand share
Bad91%top-5 brand share — brand-locked demand
Growth
Bad-7.0%90-day search growth — must beat 0% to launch
Competition
The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.Brands
9 falling
Sellers
20
Top-5 brand share
91%
Open market
7%
- CALPALMY60%
- Ampersand Art Supply15%
- FOBSME6%
- Officemate6%
- DEAYOU4%
- Artlicious3%
- Open — no brand owns it (3 brands, 7%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 16 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
(8-Pack) CalPalmy 11 x 14 MDF Boards - 1/4 Thick Boards for Carpentry Interior Design Hobby Crafts and More - with Smooth Unfinished Sides and Sanded Edges
CALPALMY$18.724.3★1,228 rev
(8-Pack) CalPalmy 8 x 10 MDF Boards - 2mm Thick Boards for Carpentry Interior Design Hobby Crafts and More - with Smooth Unfinished Sides and Sanded Edges
CALPALMY$11.914.3★1,228 rev
CALPALMY 24-Pack MDF Board 1/8 Inch Thick 12 x 12 Unfinished Wood Panels 3mm Thick Medium Density Fiberboard Wood Boards for Crafts Painting Carpentry Engraving Interior Design and More
CALPALMY$27.024.3★1,228 rev
Ampersand Museum Series Hardbord for Painting and Mounting 1/8 Inch Depth 12X16 Inch (AMHB12)
Ampersand Art Supply$12.214.7★1,564 rev
Officemate 5x9 MDF Board for Crafts Medium Density Fiberboard Board 1/8 Inch Thick Hardwood Board 20PK (83154) Brown
Officemate$11.724.5★167 rev
Newest
by launch date
24 Pack MDF Wood Board for Crafts 12x12x1/8 Inch-3 mm Thick Medium Density Fiberboard Unfinished Wood Art Boards Blank Wooden Blocks Chipboard Panels for DIY Crafts (12x12x1/8 Inch-3 mm-24Pack MDF)
Mtalluste$25.2414 rev
DEAYOU 10 Pack 11 x 14 MDF Wood Boards for Crafts 1/4 Thick Medium Density Fiberboard Unfinished Art Chipboard Sheets Blank Wooden Hardboard Panels for DIY Engraving Painting Carpentry
DEAYOU$20.4021 rev
CALPALMY 24-Pack MDF Board 1/8 Inch Thick 12 x 12 Unfinished Wood Panels 3mm Thick Medium Density Fiberboard Wood Boards for Crafts Painting Carpentry Engraving Interior Design and More
CALPALMY$27.021,228 rev
CALPALMY 12-Pack MDF Board 1/4 Inch Thick 12 x 12 Unfinished Wood Panels 6mm Thick Medium Density Fiberboard Wood Boards for Crafts Painting Carpentry Engraving Interior Design and More
CALPALMY$24.611,228 rev
ACXFOND 24 Pack 12 x12 MDF Boards - 1/8 Thick Boards for Crafts Medium Density Fiberboard Unfinished Wood Art Boards Blank Wooden Blocks Chipboard Panels for DIY Crafts Painting Engraving
ACXFOND$24.8727 rev
Trending
90-day click momentum24 Pack MDF Wood Board for Crafts 12x12x1/8 Inch-3 mm Thick Medium Density Fiberboard Unfinished Wood Art Boards Blank Wooden Blocks Chipboard Panels for DIY Crafts (12x12x1/8 Inch-3 mm-24Pack MDF)
Mtalluste$25.244.1★
Ampersand Museum Series Hardbord for Painting and Mounting 1/8 Inch Depth 8X10 Inch (AMHB08)
Ampersand Art Supply$7.194.7★
CALPALMY 12-Pack MDF Board 1/4 Inch Thick 12 x 12 Unfinished Wood Panels 6mm Thick Medium Density Fiberboard Wood Boards for Crafts Painting Carpentry Engraving Interior Design and More
CALPALMY$24.614.3★
DEAYOU 10 Pack 11 x 14 MDF Wood Boards for Crafts 1/4 Thick Medium Density Fiberboard Unfinished Art Chipboard Sheets Blank Wooden Hardboard Panels for DIY Engraving Painting Carpentry
DEAYOU$20.404.5★
Ampersand Museum Series Hardbord for Painting and Mounting 1/8 Inch Depth 11X14 Inch (AMHB11)
Ampersand Art Supply$9.774.7★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -7.0% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.2×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Great deal”
“it's well made”
“As advertised”
“The lightweight build is great for comfort”
“Fit great”
“Easy to use”
“Been using for months, no issues and light”
“Good for watercolor painting”
“thick enough to hang a 12 drafter's T-square on”
“Comfortable, and lightweight”
What buyers complain about
“False advertising”
“Very expensive for the quality”
“Not exactly the size it says”
“It does not pick up sound upon auscultation”
“You can barely hear a heart beat”
“Very expensive”
“Appears to be a returned item”
“Really Dark brown”
“Very thin”
“The durability was complete DOG”