matte red wrapping paper
Skip itSoft demand (-57.4% this quarter) — this niche doesn't clear our bar today.
Review moat
Good1,106.38avg incumbent reviews — the moat a new listing must climb
Returns
Okay4.3%return rate — above 6% kills the launch gate
Avg price
Okay$10.25avg listing price — sweet spot $15–$100
Conversion
Okay2.3%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Competition
Bad83%top-5 click share — a locked-up shelf
Brand share
Bad94%top-5 brand share — brand-locked demand
Market size
Bad$8K$8K/yr · 33K searches
Growth
Bad-57.4%90-day search growth — must beat 0% to launch
Price range
Bad$7.61–$12.93cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
The top 5 products capture 83% of clicks — a locked-up shelf that new listings rarely crack.Brands
6 rising
Sellers
7
Top-5 brand share
94%
Open market
0%
- Iioscre32%
- NESCCI28%
- Ribbli14%
- Aimyoo12%
- RUSPEPA8%
- SMART&CASUAL6%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 8 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Iioscre Gift Wrapping Paper Red Wrapping Paper Roll Matte Metal Solid Color Wrapping Paper for Birthday Christmas Wedding Baby Shower Fathers Day Valentines Day 17.3 Inch X 32.8 Feet
Iioscre$9.164.5★535 rev
NESCCI Red Matte Wrapping Paper Solid Color Pearly-Lustre Paper Gift Wrapping Paper Perfect for Wedding Valentines Day Birthday Christmas Baby Shower DIY Bouquet (17 Inches X 32.8 Feet)
NESCCI$11.474.4★2,032 rev
Ribbli Valentines Day Wrapping Paper Red Solid Pearly-Lustre Gift Wrapping Paper Perfect for Birthday Christmas Baby Shower Wedding Bouquet-17 Inches X 33 Feet
Ribbli$12.934.8★30 rev
RUSPEPA Red Kraft Wrapping Paper Roll 17.5x 393(32.8) Recyclable Red Gift Wrap Paper for Christmas Gift Wrapping Table Covering Art & Craft Supplies Mothers Day Bouquet Flower 80GSM
RUSPEPA$10.424.5★3,927 rev
Aimyoo Red Metallic Wrapping Paper Roll - 17 Inches X 32.8 Feet Matte Solid Red Color Paper for Birthday Christmas Wedding Baby Shower Holiday Bridal Shower
Aimyoo$9.084.8★65 rev
Newest
by launch dateRibbli Valentines Day Wrapping Paper Red Solid Pearly-Lustre Gift Wrapping Paper Perfect for Birthday Christmas Baby Shower Wedding Bouquet-17 Inches X 33 Feet
Ribbli$12.9330 rev
Aimyoo Red Matte Wrapping Paper 17 Inches X 27.2 Feet (38.5 sq.ft.) Solid Color Pearly-Lustre Paper Roll for Christmas Birthday Baby Shower Wedding Gift Wrap
Aimyoo$7.6197 rev
Aimyoo Red Metallic Wrapping Paper Roll - 17 Inches X 32.8 Feet Matte Solid Red Color Paper for Birthday Christmas Wedding Baby Shower Holiday Bridal Shower
Aimyoo$9.0865 rev
SMART&CASUAL 17.8 x 760 (63) Red Kraft Craft Paper Roll for Gift Wrapping Bulletin Board Bouquet Flower Kids Art Packing Parcel Table Covering 80GSM 55LB (Red 17.8 x 63)
SMART&CASUAL$9.511,614 rev
Iioscre Gift Wrapping Paper Red Wrapping Paper Roll Matte Metal Solid Color Wrapping Paper for Birthday Christmas Wedding Baby Shower Fathers Day Valentines Day 17.3 Inch X 32.8 Feet
Iioscre$9.16535 rev
Trending
90-day click momentumAimyoo Red Matte Wrapping Paper 17 Inches X 27.2 Feet (38.5 sq.ft.) Solid Color Pearly-Lustre Paper Roll for Christmas Birthday Baby Shower Wedding Gift Wrap
Aimyoo$7.614.6★
Ribbli Valentines Day Wrapping Paper Red Solid Pearly-Lustre Gift Wrapping Paper Perfect for Birthday Christmas Baby Shower Wedding Bouquet-17 Inches X 33 Feet
Ribbli$12.934.8★
SMART&CASUAL 17.8 x 760 (63) Red Kraft Craft Paper Roll for Gift Wrapping Bulletin Board Bouquet Flower Kids Art Packing Parcel Table Covering 80GSM 55LB (Red 17.8 x 63)
SMART&CASUAL$9.514.6★
NESCCI Red Matte Wrapping Paper Solid Color Pearly-Lustre Paper Gift Wrapping Paper Perfect for Wedding Valentines Day Birthday Christmas Baby Shower DIY Bouquet (17 Inches X 32.8 Feet)
NESCCI$11.474.4★
Iioscre Gift Wrapping Paper Red Wrapping Paper Roll Matte Metal Solid Color Wrapping Paper for Birthday Christmas Wedding Baby Shower Fathers Day Valentines Day 17.3 Inch X 32.8 Feet
Iioscre$9.164.5★
Demand & seasonality
Weekly Amazon search volume, last 75 weeks — -57.4% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 91.8×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Nice color”
“Great quality”
“didn't tear at all which was impressive - i even tried to tear it a few times. without going too crazy”
“Nice thickness”
“easy to work with”
“It makes for a stunning gift wrap”
What buyers complain about
“not for wrapping gifts”
“not really as bright as their picture shows - a little darker”