matte medium
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible13.4%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.8%return rate — above 6% kills the launch gate
Avg price
Great$19.12avg listing price — sweet spot $15–$100
Price range
Good$7.99–$33.93cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$121K$121K/yr · 47K searches
Review moat
Bad6,013.78avg incumbent reviews — the moat a new listing must climb
Growth
Bad-9.3%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Competition
Bad87%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Competition
The top 5 products capture 87% of clicks — a locked-up shelf that new listings rarely crack.Brands
4 falling
Sellers
23
Top-5 brand share
100%
Open market
0%
- Liquitex71%
- GOLDEN15%
- Mont Marte11%
- Handy Art3%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 9 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Liquitex Professional Matte Medium 237ml (8-oz)
Liquitex$15.134.8★2,091 rev
GOLDEN Matte Medium 8 fl. oz. Jar Professional Acrylic Medium Semi-Transparent
GOLDEN$15.554.8★409 rev
Mont Marte Acrylic Medium - Matt 250ml
Mont Marte$7.994.5★191 rev
Liquitex Professional Matte Medium 473ml (16-oz)
Liquitex$24.284.7★15,149 rev
Liquitex Professional Matte Medium 946ml (32-oz)
Liquitex$33.934.7★15,149 rev
Newest
by launch dateMont Marte Acrylic Medium - Matt 250ml
Mont Marte$7.99191 rev
Liquitex BASICS Matte Gel Medium 250ml (8.4oz) Tube
Liquitex$11.8410,346 rev
Liquitex BASICS Matte Fluid Medium 250ml (8.4oz) Bottle
Liquitex$13.8810,346 rev
Handy Art Acrylic Matte Medium 32 oz Transparent Matte Clear Coat
Handy Art$16.69215 rev
GOLDEN Matte Medium 8 fl. oz. Jar Professional Acrylic Medium Semi-Transparent
GOLDEN$15.55409 rev
Trending
90-day click momentumLiquitex Professional Matte Medium 473ml (16-oz)
Liquitex$24.284.7★
Liquitex BASICS Matte Gel Medium 250ml (8.4oz) Tube
Liquitex$11.844.7★
Mont Marte Acrylic Medium - Matt 250ml
Mont Marte$7.994.5★
Liquitex Professional Matte Medium 237ml (8-oz)
Liquitex$15.134.8★
Matte Medium by GOLDEN 32 fl. oz. Jar Professional Acrylic Medium Semi-Transparent
GOLDEN$32.794.9★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -9.3% search growth over the last 90 days.Peak months: Jan, Feb · busiest ÷ quietest = 1.8×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“High Quality”
“It works well”
“its def worth it for the money and the quality”
“easy to use”
“Very nice for my acrylic paints”
“dries clear”
“It dries up fairly fast”
“The 2 stars is because it did glue well”
What buyers complain about
“Getting harder and harder to find in the tube though”
“it obscures the colors beneath it”
“this stuff smells horrible”
“Very difficult to get it not to show brush marks”