masking fluid pen
Worth a lookShows low returns (0.7%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.7%return rate — above 6% kills the launch gate
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Conversion
Good6.6%search→purchase rate — share of searches ending in a sale
Review moat
Good723.96avg incumbent reviews — the moat a new listing must climb
Brand share
Good67%top-5 brand share — brands hold most of the demand
Price range
Good$6.44–$29.03cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Avg price
Good$13.21avg listing price — sweet spot $15–$100
Growth
Okay+1.5%90-day search growth — must beat 0% to launch
Market size
Bad$47K$47K/yr · 54K searches
Competition
The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.Brands
16 falling
Sellers
55
Top-5 brand share
67%
Open market
26%
- Feifeiya30%
- Generic12%
- MOLOTOW9%
- DANIEL SMITH8%
- Sinbana8%
- LOONENG7%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 23 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Feifeiya 3 Pcs 2 Blue Masking Fluid Pen for Watercolor Painting with 1 Cleaning Eraser 0.7mm and 3.0mm Masking Fluid Marker Applicator Tip for Watercolor Ink Various Art Projects Gouache Painting
Feifeiya$13.633.5★32 rev
2 Pack Masking Fluid Pens for Watercolor Painting 3mm 10ml Capacity & 0.7mm 3ml Applicator Tip with 2 Erasers - Blue Liquid Masking for Various Art Projects Watercolor Ink
Generic$14.533.9★80 rev
DANIEL SMITH 1oz Bottle with 5 Applicator Tips Artist Masking Fluid 284075001 White
DANIEL SMITH$12.484.2★1,834 rev
Sinbana 2pcs Masking Fluid Pen for Watercolor Painting Masking Fluid Pens with 14cm/3mm & 13.5cm/0.7mm Applicator Tip with 2 Erasers Blue Liquid Marker for Various Art Projects Watercolor Ink
Sinbana$10.074.0★12 rev
Molotow GRAFX Masking Fluid Pump Marker 2mm 1 Each (728.001)
MOLOTOW$8.983.3★1,697 rev
Newest
by launch date
VHOUHOU 3 PCS Masking Fluid Pen for Watercolor Painting with 2 Erasers 1 Blue and 2 Green Watercolor Masking Fluid Pen with 0.7mm Applicator Tip for Various Art Projects
VHOUHOU$14.930 rev
2 Pcs Green Masking Fluid Pens for Watercolor Painting 0.7mm 3.0mm Applicator Tip Markers Set with 2 Cleaning Erasers Art Masking Fluid Pen Watercolor Medium Art Supplies for Artists (Green 3mm)
FOCIRCLEA$14.598 rev
Sinbana 2pcs Masking Fluid Pen for Watercolor Painting Masking Fluid Pens with 14cm/3mm & 13.5cm/0.7mm Applicator Tip with 2 Erasers Blue Liquid Marker for Various Art Projects Watercolor Ink
Sinbana$10.0712 rev
Jinxuhaus Masking Fluid Marker Set for Watercolor Dual Size Pack (0.7mm Fine & 3.0mm Broad Tips) Liquid Frisket Pen with Residue Eraser Preserve White Highlights for Ink & Gouache
Jinxuhaus$16.1518 rev
Feifeiya 3 Pcs 2 Blue Masking Fluid Pen for Watercolor Painting with 1 Cleaning Eraser 0.7mm and 3.0mm Masking Fluid Marker Applicator Tip for Watercolor Ink Various Art Projects Gouache Painting
Feifeiya$13.6332 rev
Trending
90-day click momentumVHOUHOU 3 PCS Masking Fluid Pen for Watercolor Painting with 2 Erasers 1 Blue and 2 Green Watercolor Masking Fluid Pen with 0.7mm Applicator Tip for Various Art Projects
VHOUHOU$14.930.0★
2 Pcs Green Masking Fluid Pens for Watercolor Painting 0.7mm 3.0mm Applicator Tip Markers Set with 2 Cleaning Erasers Art Masking Fluid Pen Watercolor Medium Art Supplies for Artists (Green 3mm)
FOCIRCLEA$14.593.8★
Sinbana 2pcs Masking Fluid Pen for Watercolor Painting Masking Fluid Pens with 14cm/3mm & 13.5cm/0.7mm Applicator Tip with 2 Erasers Blue Liquid Marker for Various Art Projects Watercolor Ink
Sinbana$10.074.0★
Jinxuhaus Masking Fluid Marker Set for Watercolor Dual Size Pack (0.7mm Fine & 3.0mm Broad Tips) Liquid Frisket Pen with Residue Eraser Preserve White Highlights for Ink & Gouache
Jinxuhaus$16.154.1★
Watercolor Masking Fluid Liquid Masking for Painting Watercolor Accessories with Silicone Pen Cleaning Brush Retouching and Covering for Painting and Various Art Projects Supplies White (30ml)
CAMUTKRY$13.014.4★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +1.5% search growth over the last 90 days.Peak months: Oct, Nov, Dec · busiest ÷ quietest = 3.0×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Easy to use”
“Good quality and Easy to use”
“Masking Fluid works great”
“Blue color is good”
“As advertised”
“Great for masking off parts of painting”
“Perfect size”
“clean up afterwards”
“The price is fair”
“This has absolutely added a new layer to my art”
What buyers complain about
“Dried out”
“Hard to remove”
“Didnt work well”
“being cheap is NEVER the right answer”
“Poor flow to apply”
“turns it yellow”
“Waste of money”
“Arrived thick and unusable”
“second bottle leaked”
“ruining both paintings”