masking fluid
Worth a lookShows low returns (0.6%), but soft demand (-7.9% this quarter) keeps it on the watch list.
Returns
Incredible0.6%return rate — above 6% kills the launch gate
Conversion
Great11.7%search→purchase rate — share of searches ending in a sale
Review moat
Good880.07avg incumbent reviews — the moat a new listing must climb
Avg price
Good$13.63avg listing price — sweet spot $15–$100
Market size
Good$373K$373K/yr · 234K searches
Brand share
Okay76%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay$8.85–$19.55cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay69%top-5 click share — leaders hold, buyers still browse
Growth
Bad-7.9%90-day search growth — must beat 0% to launch
Competition
The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.Brands
13 falling
Sellers
44
Top-5 brand share
76%
Open market
20%
- Winsor & Newton40%
- Liquitex11%
- DANIEL SMITH10%
- LANGXINST10%
- 1DFAUL5%
- Moshify4%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 15 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Winsor & Newton Watercolor Medium Art Masking Fluid 75ml (2.5-oz) bottle
Winsor & Newton$15.524.6★3,669 rev
Winsor & Newton Watercolor Medium Art Masking Fluid Colourless 75ml (2.5-oz) bottle
Winsor & Newton$15.204.7★1,374 rev
Liquitex Professional Effects Medium 118ml (4-oz) Masking Fluid
Liquitex$13.694.7★463 rev
DANIEL SMITH 1oz Bottle with 5 Applicator Tips Artist Masking Fluid 284075001 White
DANIEL SMITH$12.484.2★1,834 rev
30ml White Masking Fluid for Watercolor Painting Resistant Ink and Pouring Paint Watercolor Masking Fluid Keeps Areas Colorless and Edges Sharp Art Supplies for Artists
LANGXINST$8.854.3★58 rev
Newest
by launch date
OverZyn 2 Oz Watercolor Masking Fluid Liquid Masking for Painting Includes Silicone Pen and Eraser Suitable for Artists and Beginners to Work on Art Projects
OverZyn$10.825 rev
30ml White Masking Fluid for Watercolor Painting Resistant Ink and Pouring Paint Watercolor Masking Fluid Keeps Areas Colorless and Edges Sharp Art Supplies for Artists
LANGXINST$8.8558 rev
1DFAUL 60ml Masking Fluid for Watercolor Painting Art Watercolor Masking Fluid Precise White Space Easy Peel-Off Water Based Latex for Artists Beginners DIY Canvas Protection (White)
1DFAUL$15.4165 rev
INNOVAYOU Blue Masking Fluid for Watercolor Painting 30ml Fast-Drying Easy Peel Prevent Staining Reserve Paper Highlights
INNOVAYOU$9.6344 rev
2 Pack Masking Fluid Pens for Watercolor Painting 3mm 10ml Capacity & 0.7mm 3ml Applicator Tip with 2 Erasers - Blue Liquid Masking for Various Art Projects Watercolor Ink
Generic$14.5380 rev
Trending
90-day click momentumOverZyn 2 Oz Watercolor Masking Fluid Liquid Masking for Painting Includes Silicone Pen and Eraser Suitable for Artists and Beginners to Work on Art Projects
OverZyn$10.824.6★
30ml White Masking Fluid for Watercolor Painting Resistant Ink and Pouring Paint Watercolor Masking Fluid Keeps Areas Colorless and Edges Sharp Art Supplies for Artists
LANGXINST$8.854.3★
Schmincke - Liquid frisket coloured 20 ml 50 303032 colourless masking liquid for opaque areas of paintings on watercolour paper smooth drawing cardboard ammonia-free
Schmincke$11.484.7★
2 Pack Masking Fluid Pens for Watercolor Painting 3mm 10ml Capacity & 0.7mm 3ml Applicator Tip with 2 Erasers - Blue Liquid Masking for Various Art Projects Watercolor Ink
Generic$14.533.9★
Pebeo Easy Peel Liquid Latex Masking Fluid - Drawing Gum - Dries Quickly - For Ink - Watercolor - Gouache Painting & Illustration - Fine Arts & Crafts Supplies - 250ml Bottle
PEBEO$19.554.7★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -7.9% search growth over the last 90 days.Peak months: Jan, Nov, Dec · busiest ÷ quietest = 1.7×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Easy to use”
“Excellent product”
“As advertised”
“Great for masking off parts of painting”
“Masking Fluid works great”
“Great Value”
“Perfect for watercolors 10/10”
“getting the surface perfectly clean during removal”
“it didn't take forever to dry”
“No tears and no staining on white Watercolor paper”
What buyers complain about
“VERY hard to remove”
“Dried up completely”
“Didnt work well”
“The glue does not come out in an even flow”
“I wish it has some color tint to it”
“Arrived thick and unusable”
“Not worth your time and money”
“covered everything up BUT pulled A TON of color from the painting”
“It's not indicative of high quality or health compliance”
“it doesn't come with instructions”