markers for journaling
Skip itSoft demand (-40.3% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible1.0%return rate — above 6% kills the launch gate
Brand share
Great45%top-5 brand share — no brand owns this niche
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Price range
Good$5.37–$33.35cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$11.68avg listing price — sweet spot $15–$100
Conversion
Okay3.6%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad16,853.84avg incumbent reviews — the moat a new listing must climb
Market size
Bad$65K$65K/yr · 154K searches
Growth
Bad-40.3%90-day search growth — must beat 0% to launch
Competition
The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.Brands
25 falling
Sellers
122
Top-5 brand share
45%
Open market
48%
- Zebra Pen16%
- TANMIT8%
- iBayam7%
- Sharpie7%
- Paper Mate7%
- Amazon Basics6%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 32 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Zebra Pen Mildliner Dual-Tip Highlighter Marker Set Broad and Fine Point Tips No Bleed Ideal for Bible Highlighting Journaling School and Office Supplies Assorted Ink Colors 15-Pack (78115)
Zebra Pen$15.344.8★56,354 rev
36 Dual-Tip Brush Pens for Adult Coloring Books Tanmit Art Markers With Brush + Fine Precision Tips for Calligraphy Planners Journaling Note Taking & More
TANMIT$7.694.6★13,115 rev
iBayam 18 Colors Journal Planner Pens Office School Supplies Fine Point Fineliner Drawing Art Markers for Bullet Journaling Scrapbook Notebook Writing Note Taking Calendar Stationary Adult Coloring
iBayam$8.544.6★118,437 rev
Paper Mate Flair Felt Tip Pens Medium Point (0.7mm) 12 Count - For Arts & Crafts Note-Taking Journaling School Supplies for Teachers & Students
Paper Mate$10.024.8★57,641 rev
Ohuhu Markers for Adult Coloring Books No Bleeding 60 Colors Coloring Markers Water-based Dual Tips Fineliner & Brush Drawing Pens Art Pens for Kids Adults Sketch Journal - Maui - White
Ohuhu$20.024.6★15,964 rev
Newest
by launch date
BQUKKIMAG 24 Colored Dual Tip Markers Fine & Brush Pens - No Bleeding Coloring Markers for Adult Sketching Drawing Journaling Art Marker Set
BQUKKIMAG$9.6860 rev
WELLOKB Alcohol Markers 80 Colors Dual Art Colored Markers for Coloring Book Painting Drawing Alcohol Based with Carrying Case (80 Broad&Fine)
WELLOKB$23.65981 rev
Mr. Pen- Felt Tip Markers Assorted Colors 24 Pack 2.5 mm
Mr. Pen$5.64253 rev
BLIEVE Bible Highlighters No Bleed Through Pastel Colors Dual Tip 8 Pack
BLIEVE$8.312,587 rev
Mr. Pen- Colored Fineliner Pens 24 Pack 0.4mm Tip
Mr. Pen$6.42792 rev
Trending
90-day click momentumBQUKKIMAG 24 Colored Dual Tip Markers Fine & Brush Pens - No Bleeding Coloring Markers for Adult Sketching Drawing Journaling Art Marker Set
BQUKKIMAG$9.684.4★
Mr. Pen- Colored Fineliner Pens 24 Pack 0.4mm Tip
Mr. Pen$6.424.5★
Mr. Pen- Felt Tip Markers Assorted Colors 24 Pack 2.5 mm
Mr. Pen$5.644.4★
WELLOKB Alcohol Markers 80 Colors Dual Art Colored Markers for Coloring Book Painting Drawing Alcohol Based with Carrying Case (80 Broad&Fine)
WELLOKB$23.654.3★
BLIEVE Bible Highlighters And Pens No Bleed Chisel Tip & Rollerball Pens Multicolor Ink Comfort Grip & Fast Dry Cute Bible Journaling (PASTEL)
BLIEVE$8.654.6★
Demand & seasonality
Weekly Amazon search volume, last 97 weeks — -40.3% search growth over the last 90 days.Peak months: Jan, Dec · busiest ÷ quietest = 3.3×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Colors are pretty”
“The case is good quality”
“Great Value”
“Great pens”
“writes well”
“Exactly as described”
“the fine point tip is amazing”
“Ease of use”
“Smooth and easy”
“which has good-quality paper”
What buyers complain about
“Darker than it looks”
“Some of these pens were dry”
“Dried Out”
“not good for thin paper”
“Bad quality”
“But they dry rather quickly”
“do NOT last”
“After putting everything back together the brush tip was dry”
“ink thing fell out”
“not true to color”