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52

mandala stencil

Worth a look

Shows no brand lock-in (top 5 brands take 44% of clicks), but a small market ($41K/yr) keeps it on the watch list.

Market size 10Growth 36Conversion 37Competition 79Returns 77Price range 79Avg price 57Brand share 91Review moat 71Quality gap 28

Brand share

Great44%

top-5 brand share — no brand owns this niche

Competition

Great36%

top-5 click share — an open shelf

Price range

Great$3.85–$60.73

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Great1.9%

return rate — above 6% kills the launch gate

Review moat

Good663.84

avg incumbent reviews — the moat a new listing must climb

Avg price

Good$12.86

avg listing price — sweet spot $15–$100

Conversion

Okay3.0%

search→purchase rate — share of searches ending in a sale

Growth

Okay+8.5%

90-day search growth — must beat 0% to launch

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Market size

Bad$41K

$41K/yr · 107K searches

Competition

Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen.

Brands

37 rising

Sellers

43

Top-5 brand share

44%

Open market

50%

  • Sunfeel11%
  • Augshy9%
  • YKW9%
  • clothmile7%
  • Felixcraft7%
  • Asrnten7%

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%$1K6%$2K9%$4K12%$5K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 50 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +8.5% search growth over the last 90 days.
3K2KSepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall18%

“the overall quality feels solid”

Ease Of Use10%

“Easy to use”

Fun/Entertainment Experience9%

“It was great fun”

Design-Overall8%

“Good variety of designs”

Advertised Vs Actual Product8%

“Exactly as shown”

Size-Overall6%

“This fit perfect”

Durability5%

“Very durable”

Paint Quality5%

“were able to paint with their favorite colors”

Value For Money4%

“Good value”

Ease Of Cleaning3%

“Easy clean”

What buyers complain about

Size-Overall20%

“Too small”

Paint Quality9%

“Missing paint colors”

Advertised Vs Actual Product9%

“Deceiving”

Ease Of Use8%

“The stencils are hard to use”

Value For Money7%

“Very disappointing for the cost of this kit”

Quality-Overall4%

“Cheap stencils”

Material Quality4%

“Not the right materials”

Product Condition4%

“May get a used piece - needs a suction cup”

Display Colors3%

“The colors on the box are not the colors sent with the kit”

Measurement/Reading Accuracy3%

“Not all the cut-outs are accurate”

Top return reasons

Size-Overall57%
Advertised Vs Actual Product9%
Value For Money5%
Defective Material/Parts4%
Functionality-Overall4%
Paint Quality3%
Quality-Overall2%
Thin2%
Strength2%
Shape/Style1%