mandala
Skip itA small market ($26K/yr) — this niche doesn't clear our bar today.
Returns
Great1.1%return rate — above 6% kills the launch gate
Avg price
Great$22.07avg listing price — sweet spot $15–$100
Price range
Great$8.65–$34.98cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good4.0%search→purchase rate — share of searches ending in a sale
Review moat
Bad9,591.93avg incumbent reviews — the moat a new listing must climb
Growth
Bad-11.8%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Competition
Bad81%top-5 click share — a locked-up shelf
Brand share
Bad96%top-5 brand share — brand-locked demand
Market size
Bad$26K$26K/yr · 30K searches
Competition
The top 5 products capture 81% of clicks — a locked-up shelf that new listings rarely crack.Brands
7 flat
Sellers
16
Top-5 brand share
96%
Open market
2%
- Soucolor48%
- ColorIt32%
- Aen Art9%
- TANMIT3%
- Shuttle Art3%
- U Brands2%
- Open — no brand owns it (1 brand, 2%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 14 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Soucolor Glitter Gel Pens for Adult Coloring Books School Art Class Supplies 120 Pack-60 Glitter Pens 60 Refills and Travel Case 40% More Ink Markers Set for Drawing Doodle Journaling Planner Craft
Soucolor$20.304.8★12,568 rev
ColorIt Gel Pens for Adult Coloring 96 Pack with 48 Premium Gel Pens & 48 Refills with 1 Travel Case - Vibrant Colors for Journaling Writing Coloring Books for Adults and Creative Projects
ColorIt$24.274.8★8,610 rev
Soucolor Gel Pens for Adult Coloring Books Deluxe 120 Pack-60 Colored Gel Pens 60 Refills with 40% More Ink Art Markers Set Black Case for Drawing Journaling Scrapbooking Art Kit Supplies
Soucolor$19.174.8★11,092 rev
ColorIt Gel Pens Set for Coloring 192 Pack with 12 Metallic 12 Neon 72 Glitter Gel Pens - 96 Refills & 2 Travel Cases - Vibrant Colors for Journaling Writing Coloring Books & Creative Projects
ColorIt$34.984.8★8,610 rev
Aen Art Gel Pens for Adult Coloring Books 160 Pack Artist Colored Gel Pen with 40% More Ink Black Case. Perfect for Drawing Doodle Crafts Journaling Planner
Aen Art$22.794.8★1,616 rev
Newest
by launch date
Aen Art Glitter Gel Pens with Case for Adult Coloring Books 100 Color Glitter Pen Set 30% More Ink Neon Glitter Gel Marker for Journaling Crafting Doodling Drawing
Aen Art$19.1521,716 rev
Aen Art Gel Pens for Adult Coloring Books 160 Pack Artist Colored Gel Pen with 40% More Ink Black Case. Perfect for Drawing Doodle Crafts Journaling Planner
Aen Art$22.791,616 rev
Soucolor Glitter Gel Pens for Adult Coloring Books 120 Pack-60 Glitter Pens 60 Refills and Travel Case Nurse Aesthetic Cute Pens School Office Home Supplies Gifts for Women and Men
Soucolor$24.4212,568 rev
Soucolor 120 Pack Aesthetic Pastel Gel Pens Japanese Stationery Cute Art Supplies for Kids Teens & Beginner Artists Gift Set for Girls Women Birthday & School Sketching Supplies
Soucolor$20.8811,092 rev
202 Pack Gel Pen For Adults Coloring Books 104 Artist Pens Include 100 Colored Pens 4 Metallic Sparkle Pens With 98 Refills Fine Tip Metallic Gel Pen for Drawing Journaling Craft Art Supplies
ZSCM QUALITY DECIDES THE FUTURE$29.231,977 rev
Trending
90-day click momentumSoucolor 120 Pack Aesthetic Pastel Gel Pens Japanese Stationery Cute Art Supplies for Kids Teens & Beginner Artists Gift Set for Girls Women Birthday & School Sketching Supplies
Soucolor$20.884.8★
ColorIt Gel Pens for Adult Coloring 96 Pack with 48 Premium Gel Pens & 48 Refills with 1 Travel Case - Vibrant Colors for Journaling Writing Coloring Books for Adults and Creative Projects
ColorIt$24.274.8★
Soucolor Glitter Gel Pens for Adult Coloring Books 120 Pack-60 Glitter Pens 60 Refills and Travel Case Nurse Aesthetic Cute Pens School Office Home Supplies Gifts for Women and Men
Soucolor$24.424.8★
202 Pack Gel Pen For Adults Coloring Books 104 Artist Pens Include 100 Colored Pens 4 Metallic Sparkle Pens With 98 Refills Fine Tip Metallic Gel Pen for Drawing Journaling Craft Art Supplies
ZSCM QUALITY DECIDES THE FUTURE$29.234.7★
U Brands Metallic Gel Pens Set of 30 Assorted Point Sizes Glitter Pastel Neon and Classic Assorted Colors
U Brands$13.494.4★
Demand & seasonality
Weekly Amazon search volume, last 96 weeks — -11.8% search growth over the last 90 days.Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 6.3×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“colors is amazing”
“Great deal”
“Very good quality, long lasting, and I love the fact that they come with a complete set of replacements”
“Excellent pens”
“it also comes with refills for the pens”
“the write smoothly”
“Smooth”
“Its fun using gel pens”
“Easy to grasp and use”
“is as advertised”
What buyers complain about
“They are definitely not for coloring of any kind”
“Garbage”
“Dry ink”
“A couple of them never worked”
“Does not write smooth”
“Ink flow is not very good”
“it is upsetting that some of the colors dont even work”
“Durability not so great”
“so you end up with indentations in your paper - rather scratchy”
“Bad advertising”