make your own book
Skip itSoft demand (-13.9% this quarter) — this niche doesn't clear our bar today.
Avg price
Great$19.22avg listing price — sweet spot $15–$100
Returns
Great1.5%return rate — above 6% kills the launch gate
Price range
Good$5.50–$30.49cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,469.53avg incumbent reviews — the moat a new listing must climb
Conversion
Okay3.5%search→purchase rate — share of searches ending in a sale
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Market size
Okay$118K$118K/yr · 177K searches
Competition
Okay69%top-5 click share — leaders hold, buyers still browse
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-13.9%90-day search growth — must beat 0% to launch
Competition
The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.Brands
11 rising
Sellers
43
Top-5 brand share
85%
Open market
11%
- Lulu Jr.27%
- Skillmatics26%
- ASHLEY PRODUCTIONS12%
- Hygloss12%
- miikoul8%
- D-FantiX4%
- Open — no brand owns it (5 brands, 11%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 17 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Lulu Jr. Illustory Book Making Kit Multicolor
Lulu Jr.$27.274.7★3,931 rev
Skillmatics Storybook Art Kit - Create Fairytale Stories DIY Craft & Writing Kit with 300+ Stickers Scrapbooking & Journal Activity Screen-Free Fun Gifts for Kids Ages 5 6 7 8 9 10
Skillmatics$24.374.7★2,102 rev
Skillmatics Storybook Art Kit - Create Adventure Stories DIY Craft & Writing Kit with 300+ Stickers Scrapbooking & Journal Activity Screen-Free Fun Gifts for Kids Ages 5 6 7 8 9 10
Skillmatics$24.324.7★2,102 rev
Ashley Hardcover Blank Book
ASHLEY PRODUCTIONS$5.534.7★6,119 rev
Hygloss Half Blank Books for Kids to Write Stories & Illustrate Bulk 6 Pack 5.5 x 8.5 A5 Primary Journal for Grades K-2 Preschool/Kindergarten Notebook with Picture Space 24 Pages White
Hygloss$12.584.6★608 rev
Newest
by launch date
Storybook Art Kit Make Your Own Story Book DIY Writing Journal with 400+ Stickers 24 Pens 2 Scrapbooking & Journal Supplies Hardcover Book Making Kit for Kids Easter Gifts for Girls Ages 5-10
TFHESIRUUTFH$25.7632 rev
FOGWOWO 145Pcs Book Binding Kits for Beginners Complete Bookbinding Kit Tools Materials with Instructions and Video Tutorials Bookbinding Supplies Book Making Kit with A5 Paper Awl for DIY Crafts
FOGWOWO$30.4967 rev
Fantasy Storybook Art Kit Creative Writing & Drawing Activity Kit Write Your Own Book Art Kit for 6-9 DIY Craft Scrapbooking & Journal Supplies Hardcover Comic Book Making Kit with Spirograph
JoyCat$19.9173 rev
Hygloss Half Blank Books for Kids to Write Stories & Illustrate Bulk 6 Pack 5.5 x 8.5 A5 Primary Journal for Grades K-2 Preschool/Kindergarten Notebook with Picture Space 24 Pages White
Hygloss$12.58608 rev
D-FantiX My Storybook Art Kit Creative Writing & Drawing Activity Set for Boys & Girls Hardcover Comic Book Making Kit with Stickers DIY Arts and Crafts Supplies Gifts for Kids Ages 5 6 7 8-12
D-FantiX$24.17239 rev
Trending
90-day click momentum
Hygloss Blank Books - Bulk 10 Pack 4.25 x 5.5 A6 White Paperback Blank Books for Kids to Write Stories Doodle Arts & Crafts Plain Drawing Sketchbook Unlined Journal Notebook Without Lines
Hygloss$8.064.5★
FOGWOWO 145Pcs Book Binding Kits for Beginners Complete Bookbinding Kit Tools Materials with Instructions and Video Tutorials Bookbinding Supplies Book Making Kit with A5 Paper Awl for DIY Crafts
FOGWOWO$30.494.4★
ASHLEY PRODUCTIONS Blank Chunky Thick Pages Book White
ASHLEY PRODUCTIONS$5.504.5★
miikoul 12 Pack Hardcover Blank Book 100GSM White Blank Books for Kids to Write Stories 40 Pages 6x8 Inch Blank Page Journal Make Your Own Book Ideal for Teens Reading Writing Drawing Guestbook
miikoul$24.624.7★
Storybook Art Kit Make Your Own Story Book DIY Writing Journal with 400+ Stickers 24 Pens 2 Scrapbooking & Journal Supplies Hardcover Book Making Kit for Kids Easter Gifts for Girls Ages 5-10
TFHESIRUUTFH$25.764.9★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -13.9% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 8.1×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Good gift”
“A+ quality”
“it kept her engaged for hours”
“Great price”
“Easy to use”
“Cute size”
“So great that my little ones can draw with just water”
“Theyre sturdy and cute”
“The paper pages are a great size for a smaller book”
“The materials are easy to use”
What buyers complain about
“Too small”
“quality of the actual books is terrible”
“Not worth the money”
“I thought the book covers would be cheap cardstock”
“our book was printed incorrectly the first time”
“Theyre cheap material”
“I would not buy again as a gift”
“Both books included fell apart”
“The don't ever full adhere to the book making the entire project moot”
“Looks like it was a return that was re-sold”