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57

macrame kit

Worth a look

Shows no brand lock-in (top 5 brands take 43% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 42Growth 16Conversion 27Competition 85Returns 84Price range 70Avg price 83Brand share 92Review moat 61Quality gap 50

Brand share

Great43%

top-5 brand share — no brand owns this niche

Competition

Great30%

top-5 click share — an open shelf

Returns

Great1.6%

return rate — above 6% kills the launch gate

Avg price

Great$18.38

avg listing price — sweet spot $15–$100

Price range

Good$5.43–$37.70

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good1,050.2

avg incumbent reviews — the moat a new listing must climb

Quality gap

Good4.5★

avg incumbent rating — lower means beatable quality

Market size

Okay$217K

$217K/yr · 541K searches

Conversion

Okay2.2%

search→purchase rate — share of searches ending in a sale

Growth

Bad-18.4%

90-day search growth — must beat 0% to launch

Competition

Clicks spread well past the top 5 (30% combined) — an open shelf where new products get seen.

Brands

40 falling

Sellers

48

Top-5 brand share

43%

Open market

51%

  • Ewparts13%
  • MIGO Creates12%
  • CULETCRAFT7%
  • FREEBLOSS6%
  • MAOQIAN6%
  • NOANTA5%

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%$7K6%$13K9%$20K12%$26K1101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 50 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -18.4% search growth over the last 90 days.
20K15KHoliday '24Prime Day '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.0×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall21%

“Good quality”

Advertised Vs Actual Product11%

“Exactly as pictured”

Value For Money8%

“Worth the money”

Ease Of Use7%

“Easy”

Strength6%

“Sturdy and easy to use dispenser”

Color5%

“Beautiful in colors”

Fun/Entertainment Experience5%

“Lots of fun”

Instructions/User Manual/Troubleshooting5%

“Instructions were clear”

Gifting Purpose5%

“A gift for my mother”

Size-Overall4%

“they were perfect size”

What buyers complain about

Instructions/User Manual/Troubleshooting19%

“Terrible instructions”

Size-Overall14%

“Big”

Thickness7%

“theyre also thicker than I anticipated”

Quality-Overall7%

“Poor QUALITY product”

Value For Money7%

“Even at half the price it is not worth it”

Strength6%

“Not very strong at all”

Durability5%

“Breaks easy”

Smell4%

“I did notice a mild natural fiber smell at first”

Wood Quality4%

“A few were broken or had defects in the wood. knot holes, etc”

Advertised Vs Actual Product3%

“Product is misleading”

Top return reasons

Size-Overall33%
Thin21%
Value For Money11%
Thickness6%
Advertised Vs Actual Product6%
Color5%
Quality-Overall3%
Defective Material/Parts2%
Material Quality2%
Functionality-Overall2%