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macrame board

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A small market ($46K/yr) — this niche doesn't clear our bar today.

Market size 11Growth 24Conversion 42Competition 58Returns 87Price range 65Avg price 88Brand share 66Review moat 73Quality gap 47

Avg price

Great$20.28

avg listing price — sweet spot $15–$100

Returns

Great1.4%

return rate — above 6% kills the launch gate

Review moat

Good593.67

avg incumbent reviews — the moat a new listing must climb

Brand share

Good66%

top-5 brand share — brands hold most of the demand

Price range

Good$5.48–$32.32

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good50%

top-5 click share — leaders hold, buyers still browse

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Conversion

Okay3.3%

search→purchase rate — share of searches ending in a sale

Growth

Bad-1.9%

90-day search growth — must beat 0% to launch

Market size

Bad$46K

$46K/yr · 68K searches

Competition

The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.

Brands

20 rising

Sellers

58

Top-5 brand share

66%

Open market

29%

  • The Beadsmith27%
  • FixlyFido14%
  • Tandefio11%
  • Tosnail8%
  • MinnowXY6%
  • Lxmxgk5%

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%$2K8%$4K12%$6K16%$7K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 27 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -1.9% search growth over the last 90 days.
2K1KSpike '24Black Friday '24Prime Day '25Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall26%

“Fair product overall”

Ease Of Use12%

“Ease of use”

Advertised Vs Actual Product11%

“Exactly as pictured”

Size-Overall8%

“- Size is great”

Value For Money8%

“Great purchase for the value”

Fun/Entertainment Experience5%

“Makes the craft more enjoyable”

Strength5%

“It is so stable”

Design-Overall5%

“Brilliant design”

Compatibility-Overall3%

“Works very well for macrame”

Upholstery/Fabric Quality3%

“My fav 😍 Quilty is a great for me”

What buyers complain about

Strength27%

“Very flimsy”

Smell15%

“Bad smell”

Quality-Overall12%

“Kinda cheap in my opinion”

Size-Overall11%

“The screw is too short”

Value For Money8%

“Even at half the price it is not worth it”

Thickness5%

“so not as thick as i want it to be”

Functionality-Overall4%

“wouldnt work well for a printed pattern”

Mounting2%

“no way to hang rods”

Wood Quality1%

“The wood that is used has no weight so it keeps moving and falling over”

Ease Of Use1%

“it's impossible to pick them all off”

Top return reasons

Size-Overall34%
Quality-Overall10%
Functionality-Overall8%
Strength8%
Smell7%
Advertised Vs Actual Product7%
Defective Material/Parts6%
Thin4%
Instructions/User Manual/Troubleshooting2%
Value For Money2%