lyra colored pencils
Skip itBrand-locked demand (top 5 brands take 96% of clicks) — this niche doesn't clear our bar today.
Avg price
Incredible$34.44avg listing price — sweet spot $15–$100
Returns
Great1.2%return rate — above 6% kills the launch gate
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Conversion
Good5.3%search→purchase rate — share of searches ending in a sale
Review moat
Good1,410.16avg incumbent reviews — the moat a new listing must climb
Market size
Okay$170K$170K/yr · 94K searches
Price range
Okay$6.75–$251.04cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-22.7%90-day search growth — must beat 0% to launch
Brand share
Bad96%top-5 brand share — brand-locked demand
Competition
The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.Brands
10 falling
Sellers
101
Top-5 brand share
96%
Open market
3%
- STOCKMAR49%
- Lyra39%
- Generic5%
- Honeysticks2%
- LYRA2%
- AXUS MARCO1%
- Open — no brand owns it (4 brands, 3%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 38 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Stockmar Beeswax Stick Crayons Set of 16 Artist-Grade Drawing Media Non-Toxic Beeswax Crayons for Art Projects Crafting Walforf Art Supplies Creative Drawing Includes Storage Tin
STOCKMAR$32.464.2★284 rev
Lyra Waldorf Selection Giant Triangular Colored Pencil Unlacquered 6.25 Millimeter Cores Assorted Colors 12-Pack (3711121)
Lyra$21.954.8★1,559 rev
Lyra Rembrandt Polycolor Art Pencils Set of 72 Pencils Assorted Colors (2001720)
Lyra$97.934.6★1,961 rev
STOCKMAR Wax Block Crayons 16 Assorted Colors in Tin Case Beeswax-Based Art Crayons with Lightfast Pigments Durable Blocks for Artistic Techniques Drawing Coloring Layering - Artist Supplies
STOCKMAR$32.074.6★2,195 rev
Lyra Rembrandt Polycolor Colored Pencils Set of 24 Assorted Colors (2001240)
Lyra$37.404.6★1,961 rev
Newest
by launch date
AXUS MARCO Oil-based Colored Pencils Set for Adult Professional Coloring 3.7mm Thick Core Unbreakable Great Color Rendering Iron Box Packed For Artists & Art Lovers (Renoir 3100 Series-120 Colors)
AXUS MARCO$83.5390 rev
AXUS MARCO Oil-based Colored Pencils 3.7mm Thick Core Unbreakable Great Color Rendering Iron Box Packed for Artists & Art Lovers (Renoir 3100 Series - 24 Colors)
AXUS MARCO$17.9290 rev
Wooden Crayon Holder for Stockmar 12 Blocks and 12 Sticks Fits 12 Stockmar Beeswax Crayons Rectangular Organizer Montessori Waldorf Art Supply Gift for Kids & Classroom Use CRAYONS NOT INCLUDED
Generic$29.871 rev
Waldorf crayon holder for Stockmar 16 blocks and 16 sticks personalized gift for kids desk organization CRAYONS NOT INCLUDED
Generic$35.917 rev
Honeysticks Jumbo Crayons (16 Pack) - Non Toxic Crayons - 100% Pure Beeswax and Food Grade Colors - 16 Bright Colors - Large Easy to Hold and Use - Preschool Art Supplies for Toddlers/Kids 3-5 4-8
Honeysticks$20.142,658 rev
Trending
90-day click momentumWaldorf crayon holder for Stockmar 16 blocks and 16 sticks personalized gift for kids desk organization CRAYONS NOT INCLUDED
Generic$35.914.5★
AXUS MARCO Oil-based Colored Pencils Set for Adult Professional Coloring 3.7mm Thick Core Unbreakable Great Color Rendering Iron Box Packed For Artists & Art Lovers (Renoir 3100 Series-120 Colors)
AXUS MARCO$83.534.5★
AXUS MARCO Oil-based Colored Pencils 3.7mm Thick Core Unbreakable Great Color Rendering Iron Box Packed for Artists & Art Lovers (Renoir 3100 Series - 24 Colors)
AXUS MARCO$17.924.5★
Stockmar Wax Crayons - Anniversary Rainbow Edition - 6 Sticks 2 Metallic Gold and Silver Blocks Beeswax Crayons in Tin Case Waldorf Art Supplies
STOCKMAR$17.695.0★
Honeysticks 100% Pure Beeswax Crayons (12 Pack) - Non Toxic Crayons for Toddlers 1-3 Safe for Baby from 1 Year Old Plus Handmade with Natural Beeswax and Food-Grade Colors Eco Friendly
Honeysticks$20.884.5★
Demand & seasonality
Weekly Amazon search volume, last 56 weeks — -22.7% search growth over the last 90 days.Peak months: Mar, Aug · busiest ÷ quietest = 2.4×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“the color is vibrant”
“They are your classic, high quality, feel-good childhood crayons”
“Durable and easy to use”
“So affordable”
“Perfect size”
“Easy to use”
“They're creamy, hold a point well and layer beautifully”
“Good quality pencils truly are easy to grip both for small and big hands”
“draw beautifully”
“Enjoy life”
What buyers complain about
“Not Great Color”
“These are too short”
“which is ridiculously expensive”
“Not What the Image Portrayed”
“Not as soft as I thought”
“These have broken apart quite easily”
“Junk”
“which was difficult for my 1 year old to do”
“Not suitable for kids”
“Dull and plastic feel”