liquid plastic
Worth a lookShows a sweet-spot price point ($29.67 avg), but soft demand (+0.1% this quarter) keeps it on the watch list.
Avg price
Incredible$29.67avg listing price — sweet spot $15–$100
Returns
Great1.1%return rate — above 6% kills the launch gate
Price range
Great$6.41–$120.15cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Conversion
Good4.2%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Review moat
Okay3,201.29avg incumbent reviews — the moat a new listing must climb
Market size
Okay$108K$108K/yr · 86K searches
Growth
Okay+0.1%90-day search growth — must beat 0% to launch
Competition
The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.Brands
13 falling
Sellers
81
Top-5 brand share
84%
Open market
13%
- Smooth-On53%
- EUPHENG10%
- J-B Weld9%
- Smooth-On, Inc.8%
- LET'S RESIN4%
- FGCI3%
- Open — no brand owns it (7 brands, 13%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 31 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Smooth-Cast 300 - Bright White Ultra Low Viscosity Liquid Plastic - Pint Unit
Smooth-On$25.744.7★1,318 rev
Smooth-On Mold Star 16 Fast Platinum Silicone Rubber Silicone Mold Making Kit - Pint Unit
Smooth-On$35.944.6★778 rev
Smooth-On Mold Star 30 Silicone Mold Making Kit - Easy to Use & Long-Lasting Silicone Mold (2-Pound)
Smooth-On$36.174.6★743 rev
Smooth-On Smooth-Cast 305 Liquid Plastic Resin for Special Effects & More White - Pint Unit
Smooth-On$28.834.6★222 rev
J-B Weld 50139 Plastic Bonder Body Panel Adhesive and Gap Filler Syringe - Black - 25 ml
J-B Weld$7.634.6★18,716 rev
Newest
by launch date
GranPeak 8 Strand Braided Fishing Line Pro-Grade Performance PE Braided Line Zero Stretch Smooth Casting Abrasion Resistant High Density and High Visibility (Green 30 LB (300 Yards))
GranPeak$19.9925 rev
Eupheng PlastiCatch Series Plastisol Fishing Lure Making Plastic Rubber Crystal Clear Low Odor Non Yellowing Medium Formula for DIY Fishing Lures
EUPHENG$25.7526 rev
Eupheng PlastiCatch Series Plastisol Fishing Lure Making Plastic Rubber Crystal Clear Low Odor Non Yellowing Medium Formula for DIY Fishing Lures
EUPHENG$16.7626 rev
WANJAO Tool Dip Rubber Coating Liquid Rubber Dip Flexible Peelable Protective Coating Rubber Coating Sealant Waterproof Flexible Slip Resistance for DIY Craft 150g Black Bottle Open Size 1 Inch
WANJAO$13.44117 rev
BBDINO Silicone Mold Making Kit Liquid Silicone for Molds Making 30A Sapphire Blue High Strength Silicon Rubber 4.4 lbs 1:1 by Volume Ideal for Mold Casting of Resin/Jewelry/Candle/Concrete/Plaster
BBDINO$44.873,180 rev
Trending
90-day click momentum
FGCI Boatyard Polyester Laminating Resin 1 Quart Kit with MEKP Hardener Clear Fiberglass Resin for Boat Repair and Small Layup Projects Made in the USA
FGCI$19.554.0★
Eupheng PlastiCatch Series Plastisol Fishing Lure Making Plastic Rubber Crystal Clear Low Odor Non Yellowing Medium Formula for DIY Fishing Lures
EUPHENG$16.764.0★
Eupheng PlastiCatch Series Plastisol Fishing Lure Making Plastic Rubber Crystal Clear Low Odor Non Yellowing Medium Formula for DIY Fishing Lures
EUPHENG$25.754.0★
FGCI Clear Casting Polyester and UV Resin Kit 8 Pound Bulk Liquid Plastic for Realistic Fake Water Craft Casting and Decorative Projects
FGCI$87.884.4★
GranPeak 8 Strand Braided Fishing Line Pro-Grade Performance PE Braided Line Zero Stretch Smooth Casting Abrasion Resistant High Density and High Visibility (Green 30 LB (300 Yards))
GranPeak$19.994.5★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +0.1% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Reliable product that does exactly what it promises”
“Easy to work with”
“did work”
“As advertised”
“Good stick”
“Reasonably priced”
“Nice material”
“Having a reliable”
“The instructions are clear”
“It holds strongly on rigid surfaces”
What buyers complain about
“Not good adhesion”
“It is a little pricey”
“all with negative results”
“the durability is poor”
“Arrived leaking”
“Hard to use”
“But I didnt understand the sizing”
“Garbage”
“Weak hold”
“Horrible smell too”