linseed oil for painting
Skip itSoft demand (-16.6% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 6% kills the launch gate
Conversion
Incredible14.5%search→purchase rate — share of searches ending in a sale
Avg price
Good$14.64avg listing price — sweet spot $15–$100
Review moat
Good799.92avg incumbent reviews — the moat a new listing must climb
Price range
Good$6.98–$25.61cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$151K$151K/yr · 71K searches
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Competition
Bad76%top-5 click share — a locked-up shelf
Growth
Bad-16.6%90-day search growth — must beat 0% to launch
Competition
The top 5 products capture 76% of clicks — a locked-up shelf that new listings rarely crack.Brands
8 rising
Sellers
20
Top-5 brand share
86%
Open market
7%
- Winsor & Newton52%
- Gamblin9%
- LIIZOUSUDA9%
- PHOENIX8%
- U.S. Art Supply7%
- JOFOOK7%
- Open — no brand owns it (2 brands, 7%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 12 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Winsor & Newton Refined Linseed Oil 75ml (2.5oz) Bottle
Winsor & Newton$6.984.7★2,559 rev
LIIZOUSUDA Linseed Oil for Painting Refined Linseed Oil for Thinning Oils Artists Painting Thinner Professionals - 3.5oz
LIIZOUSUDA$9.864.7★96 rev
PHOENIX Refined Linseed Oil 250ml - 8.5 Fl Oz. Oil Medium for Painting Paint Thinner for Oil Based Paints
PHOENIX$12.234.5★104 rev
Winsor & Newton Refined Linseed Oil 250ml (8.4-oz) Bottle
Winsor & Newton$15.254.7★2,559 rev
JOFOOK Refined Linseed Oil Medium for Oil Paintings 550ml/18.6oz Linseed Oil for Oil Based Paint Artists Paint Thinner with a Painting Knife and Paintbrush Enhance Flow & Translucency Thinning Oil
JOFOOK$20.864.7★44 rev
Newest
by launch date
Nicpro Refined Linseed Oil for Painting 33.8oz/1000ml with Pump Oil Painting Medium for Thinning Oil Paints & Glazing Improves Flow Transparency & Gloss Linseed Oil for Wood Finish
Nicpro$25.6175 rev
Nicpro Linseed Oil for Painting 120ml (4oz) Refined Linseed Oil Medium for Thinning Oils Artists Painting Thinner Professionals to Enhance Flow Translucency & Gloss
Nicpro$9.4475 rev
JOFOOK Refined Linseed Oil Medium for Oil Paintings 550ml/18.6oz Linseed Oil for Oil Based Paint Artists Paint Thinner with a Painting Knife and Paintbrush Enhance Flow & Translucency Thinning Oil
JOFOOK$20.8644 rev
Falling in Art Refined Linseed Oil for Oil Painting Paint Thinner for Artists and Professionals 2.5 Oz Bottle
Falling in Art$7.806 rev
PHOENIX Refined Linseed Oil 250ml - 8.5 Fl Oz. Oil Medium for Painting Paint Thinner for Oil Based Paints
PHOENIX$12.23104 rev
Trending
90-day click momentumFalling in Art Refined Linseed Oil for Oil Painting Paint Thinner for Artists and Professionals 2.5 Oz Bottle
Falling in Art$7.804.7★
Nicpro Refined Linseed Oil for Painting 33.8oz/1000ml with Pump Oil Painting Medium for Thinning Oil Paints & Glazing Improves Flow Transparency & Gloss Linseed Oil for Wood Finish
Nicpro$25.614.4★
PHOENIX Refined Linseed Oil 250ml - 8.5 Fl Oz. Oil Medium for Painting Paint Thinner for Oil Based Paints
PHOENIX$12.234.5★
Winsor & Newton Refined Linseed Oil 75ml (2.5oz) Bottle
Winsor & Newton$6.984.7★
Winsor & Newton Refined Linseed Oil 250ml (8.4-oz) Bottle
Winsor & Newton$15.254.7★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -16.6% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.3×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Great Quality and Easy to Work With”
“It mixes smoothly with paint”
“Decent product for the price”
“Goes on smooth”
“As advertised”
“I like how easy it is to use”
“It doesn't have any odor”
“So far so good with simple woodworking”
“I think thinner is the best for oil color again not too much”
“Love the pump feature”
What buyers complain about
“Smaller than it looks”
“It was spilling”
“Hard to open”
“I learned about wiping linseed oil across the canvas before painting with a rag, and my painting for the first time doesnt look all canvas textured and uneven”
“It takes for ever for ur painting to get dry”
“its too expensive on here”
“i noticed its slightly thinner than the usual oil i use”