linen paper
Worth a lookShows a sweet-spot price point ($20.43 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Avg price
Great$20.43avg listing price — sweet spot $15–$100
Review moat
Great447.88avg incumbent reviews — the moat a new listing must climb
Conversion
Great7.4%search→purchase rate — share of searches ending in a sale
Returns
Great1.9%return rate — above 6% kills the launch gate
Price range
Good$7.01–$34.78cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Growth
Okay+11.0%90-day search growth — must beat 0% to launch
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$160K$160K/yr · 106K searches
Competition
The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.Brands
14 rising
Sellers
91
Top-5 brand share
82%
Open market
15%
- Southworth52%
- Goefun16%
- COLOANDUS6%
- LUXPaper5%
- Varpotle4%
- KIVTFF3%
- Open — no brand owns it (8 brands, 15%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 34 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Southworth 25% Cotton Linen Business Paper White Letter (8.5 x 11) 100 Sheets Per Pack 24 Lb 94 Brightness
Southworth$12.454.7★1,283 rev
Southworth 564C 25% Cotton Linen Business Paper Ivory 24 lbs. 8-1/2 x 11 500/Box FSC
Southworth$27.304.8★563 rev
Southworth 404C 25% Cotton Business Paper White 24 lbs. Wove 8-1/2 x 11 500/Box FSC
Southworth$23.324.6★1,073 rev
Southworth 100% Cotton Rsum Paper 8 1/2 x 11 24 Lb 100% Recycled Ivory Pack Of 100
Southworth$12.424.7★2,427 rev
Linen Paper Textured Cardstock 8.5 x 11 White Goefun 80 lb Wedding Invitation Cardstock Linen Paper for Printing Invitations Arts & Crafts and Business Cards 100 Pack
Goefun$20.424.5★170 rev
Newest
by launch date
30 Sheets Ivory Linen Paper 8.5 x 11 230gsm/80lb Cream Luxury Resume Paper Textured Card Stock for Printing Resume Invitations Resume DIY Card Making (Cream)
Varpotle$9.344 rev
11x17 Ivory Linen Cardstock Goefun 80 lb Textured Cardstock Light Cream Linen Paper for PrintingInvitations Menus Posters Arts & Crafts and Business Cards 100 Sheets
Goefun$34.78170 rev
120 Sheets Linen Textured Cardstock Paper for Printing Premium Thick Ivory Cardstock Paper 8.5x11 - Thick but Printer-Friendly Card Stock for Wedding Baby Shower Invitations and Mixed Media Projects
Anscher$22.1713 rev
200 Sheet Linen Paper Textured Cardstock 5x7 Thick Printer Paper 92lb 250gsm Ivory Card Stock Heavyweight for Wedding Invitation Printing Postcards Greeting Cards Craft
Anboliwb$21.529 rev
8.5 x 11 Ivory Linen Paper Textured Cardstock Goefun 100lb Light Cream Thick Paper Linen Textured Cardstock 100 Pack for Printing Resume Invitations Artworks and Crafting
Goefun$29.14170 rev
Trending
90-day click momentum120 Sheets Linen Textured Cardstock Paper for Printing Premium Thick Ivory Cardstock Paper 8.5x11 - Thick but Printer-Friendly Card Stock for Wedding Baby Shower Invitations and Mixed Media Projects
Anscher$22.173.8★
30 Sheets Ivory Linen Paper 8.5 x 11 230gsm/80lb Cream Luxury Resume Paper Textured Card Stock for Printing Resume Invitations Resume DIY Card Making (Cream)
Varpotle$9.344.7★
11x17 Ivory Linen Cardstock Goefun 80 lb Textured Cardstock Light Cream Linen Paper for PrintingInvitations Menus Posters Arts & Crafts and Business Cards 100 Sheets
Goefun$34.784.5★
JAM PAPER Strathmore 24lb Paper - 90 gsm - 8.5 x 11 - Bright White Linen - 100 Sheets/Pack
JAM Paper$14.734.4★
200 Sheet Linen Paper Textured Cardstock 5x7 Thick Printer Paper 92lb 250gsm Ivory Card Stock Heavyweight for Wedding Invitation Printing Postcards Greeting Cards Craft
Anboliwb$21.524.2★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +11.0% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Awesome Paper”
“Much better than some other more expensive ones”
“Great prints”
“The 230gsm weight is thick”
“the color was as expected”
“As advertised”
“Great Value”
“the texture gives it elegance”
“this size fit what I was looking for”
“its quite smooth”
What buyers complain about
“Crease in paper makes it unusable”
“The paper is thick”
“Horrible eyesore of a watermark”
“with a different color tone”
“Not as advertised”
“Not brilliant white”
“not to give as a gift”
“thought they were larger size”
“the ink from our printer rubs right off of it”
“too lightweight for my purposes”