linen cardstock
Skip itA small market ($56K/yr) — this niche doesn't clear our bar today.
Review moat
Great265.76avg incumbent reviews — the moat a new listing must climb
Avg price
Great$18.02avg listing price — sweet spot $15–$100
Price range
Great$6.89–$38.86cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.3%return rate — above 6% kills the launch gate
Conversion
Good5.4%search→purchase rate — share of searches ending in a sale
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Brand share
Good74%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-1.7%90-day search growth — must beat 0% to launch
Market size
Bad$56K$56K/yr · 57K searches
Competition
The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.Brands
19 rising
Sellers
44
Top-5 brand share
74%
Open market
20%
- Goefun33%
- COLOANDUS19%
- Hamilco8%
- KIVTFF7%
- Geosar6%
- Anscher6%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 29 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Linen Textured Cardstock White 100 Sheets 80 lb Cover 8.5 x 11 Inches for Printers Invitation Arts and Craft Scrapbook DIY Projects
COLOANDUS$20.764.8★279 rev
8.5 x 11 Ivory Textured Cardstock Linen Paper Goefun Light Cream Cardstock Wedding Invitation Cards 80 lb Linen Paper for Printing Invitations Arts & Crafts and Business Cards 100 Pack
Goefun$22.944.5★170 rev
8.5x11 Linen Cardstock Textured Paper White Goefun 100lb Heavy Duty Linen Letter Paper Thick Card Stock White Printable for Invitations Resume Letter Cardmaking 100 Pack
Goefun$26.574.5★170 rev
Hamilco Natural Linen Textured Cardstock Paper 8.5x11-80lb Cover Heavyweight Card Stock with Linen Finish for Inkjet Printers Resumes Invitations & Stationery (50 Sheets)
Hamilco$21.134.7★672 rev
20Sheets White Linen Textured Cardstock Paper 8.5x11 80Lb 230GSM Card Stock Paper for Cricut Card Making
KIVTFF$7.874.5★68 rev
Newest
by launch date
Reskid Premium Linen Textured Cardstock Thick Heavyweight White 130lb Cover (350 GSM) 100 Sheets World-Class Elegance for Invitations Menus and Professional DIY Projects (2x3.5 Inches)
Reskid$14.360 rev
50 Sheets Ivory Linen Paper Textured Cardstock 8.5 x 11 100 lb Card Stock Paper Letter Size Cardstock for Invitations Greeting Cards Card Making Crafting Die Cutting and DIY Projects
JUZARI$15.7112 rev
White Linen Textured Cardstock Paper 8.5 x 11 80lb Invitation Cardstock 100 Sheets Thick Textured Paper Ideal for Wedding Invitations Crafting Scrapbooking Cards and DIY Printing
Cimlaga$18.102 rev
120 Sheets Linen Textured Cardstock Paper for Printing Premium Thick White Cardstock Paper 8.5x11 - Thick but Printer-Friendly Card Stock for Wedding Baby Shower Invitations and Mixed Media Projects
Anscher$22.6913 rev
120 Sheets Linen Textured Cardstock Paper for Printing Premium Thick Ivory Cardstock Paper 8.5x11 - Thick but Printer-Friendly Card Stock for Wedding Baby Shower Invitations and Mixed Media Projects
Anscher$22.1713 rev
Trending
90-day click momentum120 Sheets Linen Textured Cardstock Paper for Printing Premium Thick Ivory Cardstock Paper 8.5x11 - Thick but Printer-Friendly Card Stock for Wedding Baby Shower Invitations and Mixed Media Projects
Anscher$22.173.8★
50 Sheets Ivory Linen Paper Textured Cardstock 8.5 x 11 100 lb Card Stock Paper Letter Size Cardstock for Invitations Greeting Cards Card Making Crafting Die Cutting and DIY Projects
JUZARI$15.714.8★
120 Sheets Linen Textured Cardstock Paper for Printing Premium Thick White Cardstock Paper 8.5x11 - Thick but Printer-Friendly Card Stock for Wedding Baby Shower Invitations and Mixed Media Projects
Anscher$22.693.8★
Reskid Premium Linen Textured Cardstock Thick Heavyweight White 130lb Cover (350 GSM) 100 Sheets World-Class Elegance for Invitations Menus and Professional DIY Projects (2x3.5 Inches)
Reskid$14.360.0★
White Linen Textured Cardstock Paper 8.5 x 11 80lb Invitation Cardstock 100 Sheets Thick Textured Paper Ideal for Wedding Invitations Crafting Scrapbooking Cards and DIY Printing
Cimlaga$18.103.0★
Demand
Weekly Amazon search volume, last 14 weeks — -1.7% search growth over the last 90 days.Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Beautiful paper,”
“Amazing quality”
“Great quality for printing”
“Did its job”
“perfect color”
“The cardstock is thick”
“and affordable”
“Satisfied with product good construction”
“Nice weight card stock to use for many projects”
“Worked perfect with laser printer”
What buyers complain about
“The paper is thick”
“Not true to color”
“I was very disappointed in this paper”
“Description says paper is white”
“It does not look anything like the pictures”
“Cant use it”
“not the best quality”
“too lightweight for my purposes”
“It was a little pricey for it although”
“the ink from our printer rubs right off of it”