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lilac essential oils

Skip it41/100

a small market ($87K/yr) — lilac essential oils doesn't clear our bar today.

Market/yr

$87K

Growth (1y)

+111.4%

Products

13

Brands

12

was 10 a year ago

Sellers

15

Price range

$7.45–$22.02

Returns

0.8%

Rating

4.3★

41/100

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Scored 41/100 across market size, growth, competition, quality gap, and returns.

Market sizeGrowthCompetitionQuality gapReturns
Market size
4
×0.30
Growth
66
×0.30
Competition
24
×0.20
Quality gap
62
×0.10
Returns
93
×0.10

Demand

Weekly Amazon search volume, last 104 weeks — +111.4% year over year.
3K2KSpike '25Holiday '25Spike '26Jul '24Nov '24Mar '25Jun '25Oct '25Feb '26

Seasonality

Monthly demand index across the year — 1.00 is average.

Peak months: Apr, May · busiest ÷ quietest = 2.7×

Competition

36%MUMAZYL
  • MUMAZYL36%
  • P&J Trading21%
  • Essential Delights8%
  • FRAOIL8%
  • Horbäach8%
  • EUQEE3%
  • Other (6 brands)16%

The top 5 products capture 74% of clicks — a locked-up shelf that new listings rarely crack. 12 brands and 15 sellers compete here.

Brands

12 rising

was 10 a year ago

Sellers

15

Top 5 brand share

80%

#ProductBrandPriceRatingReviewsClick shareTrend

Product shelf

All 13 tracked products in this niche.

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Smell63%

“Great fragrance”

Quality-Overall11%

“Great Quality for Price”

Value For Money6%

“Good price”

Advertised Vs Actual Product4%

“Exactly what I wanted”

Size-Overall1%

“perfect size”

Oily/Greasy1%

“Very nice oil”

Ease Of Use1%

“Very easy to use”

Allergies1%

“Great for minor skin irritations too”

Durability1%

“has so many uses”

Ingredients-Overall1%

“Great essential oil”

What buyers complain about

Smell62%

“Bad smell”

Dilute/Watery4%

“Seems diluted”

Quality-Overall4%

“Based on other poor reviews”

Strength3%

“Its a little too strong”

Value For Money3%

“It disappointing to buy expensive products”

Oily/Greasy2%

“It is greasy”

Advertised Vs Actual Product2%

“False advertising”

Durability2%

“doesnt last”

Residue1%

“leaves a residue”

Size-Overall1%

“Cap on too tight”

Top return reasons

  • Smell61%
  • Leak-Proof11%
  • Advertised Vs Actual Product8%
  • Oily/Greasy3%
  • Size-Overall2%
  • Defective Material/Parts2%
  • Product Condition2%
  • Value For Money2%
  • Functionality-Overall2%
  • Quality-Overall2%

Data scraped July 6, 2026 · Marketplace baseline: 4.4★ avg rating · $22.66 median price · 2.2% median returns across 14,418 tracked niches.