light blue tissue paper
Skip itPrices mostly outside the sweet spot ($4.89–$8.80) — this niche doesn't clear our bar today.
Conversion
Great11.8%search→purchase rate — share of searches ending in a sale
Review moat
Good823.5avg incumbent reviews — the moat a new listing must climb
Returns
Good2.5%return rate — above 6% kills the launch gate
Brand share
Good74%top-5 brand share — brands hold most of the demand
Growth
Okay+15.3%90-day search growth — must beat 0% to launch
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Avg price
Bad$6.71avg listing price — sweet spot $15–$100
Market size
Bad$49K$49K/yr · 62K searches
Price range
Bad$4.89–$8.80cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.Brands
12 falling
Sellers
27
Top-5 brand share
74%
Open market
19%
- Laidans24%
- BEISHIDA16%
- woric13%
- Koogel12%
- Hlonon9%
- Shindel7%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 16 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
120 Sheets 20X14 Baby Blue Tissue Paper for Gift Bags Wrapping Art Tissue Paper Bulk for Weddings Birthday Party Crafts Decoration
Laidans$6.984.8★1,034 rev
Koogel 120 Sheets Blue Tissue Paper 14x20 Inch Tissue Paper for Gift Bags Light Baby Blue Wrapping for DIY Crafts Party Holiday Decorations
Koogel$7.214.7★747 rev
BEISHIDA 100 Sheets Grey Blue Tissue Paper Bulk Wrapping Tissue Paper for Gift Bags 14 x 20 Inch Gift Wrap for Birthday Wedding Graduation DIY Crafts Holiday Flowers
BEISHIDA$8.504.8★1,236 rev
Light Blue Tissue Paper for Gift Bags - 30 Sheets of Light Blue Wrapping Tissue Paper Bulk Packaging Paper for Weddings Birthday DIY Project Christmas Gift Wrapping Crafts Decor (14 x 20 Inch)
Hlonon$5.224.6★1,419 rev
woric 80 Sheets Grey Blue Tissue Paper for Gift Bags 20 X 14 Inches Gift Tissue Paper Bulk for Weddings Graduation Fathers Day Birthdays Party Decorations
woric$6.894.6★97 rev
Newest
by launch date
BEISHIDA 60 Sheets Baby Blue Bow Tissue Paper for Gift Wrapping Gift Bags
BEISHIDA$8.807 rev
woric 80 Sheets Grey Blue Tissue Paper for Gift Bags 20 X 14 Inches Gift Tissue Paper Bulk for Weddings Graduation Fathers Day Birthdays Party Decorations
woric$6.8997 rev
Luckonway 40 Sheets 20x20 Inches Baby Blue Tissue Paper for Gift Bags Bulk Gift Wrapping Paper for Christmas Weddings Parties & Art Crafts (Baby Blue)
Luckonway$5.2372 rev
woric 160 Sheets Blue Tissue Paper for Gift Bags 20 X 14 Inches Baby Blue Tissue Paper Bulk for DIY Crafts Weddings Bridal Shower Baby Shower Boy Decorations
woric$8.201,074 rev
WRAPAHOLIC Polka Dots Wrapping Tissue Paper - 30 Sheets 14 x 20 Inch Light Blue Delicate Polka Dots Tissue Paper Bulk for Baby Shower Birthday Wedding Art Craft Party Favor
WRAPAHOLIC$6.990 rev
Trending
90-day click momentumBEISHIDA 60 Sheets Baby Blue Bow Tissue Paper for Gift Wrapping Gift Bags
BEISHIDA$8.804.8★
Luckonway 40 Sheets 20x20 Inches Baby Blue Tissue Paper for Gift Bags Bulk Gift Wrapping Paper for Christmas Weddings Parties & Art Crafts (Baby Blue)
Luckonway$5.234.6★
WRAPAHOLIC Polka Dots Wrapping Tissue Paper - 30 Sheets 14 x 20 Inch Light Blue Delicate Polka Dots Tissue Paper Bulk for Baby Shower Birthday Wedding Art Craft Party Favor
WRAPAHOLIC$6.990.0★
woric 80 Sheets Grey Blue Tissue Paper for Gift Bags 20 X 14 Inches Gift Tissue Paper Bulk for Weddings Graduation Fathers Day Birthdays Party Decorations
woric$6.894.6★
woric 160 Sheets Blue Tissue Paper for Gift Bags 20 X 14 Inches Baby Blue Tissue Paper Bulk for DIY Crafts Weddings Bridal Shower Baby Shower Boy Decorations
woric$8.204.7★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +15.3% search growth over the last 90 days.Peak months: May · busiest ÷ quietest = 1.7×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Perfect color”
“Does what it's supposed to”
“Good value”
“Nice quality and a true baby blue color”
“Thick enough and durable to be used on our Cookie Monster craft”
“Great for crafts and gifts”
“it held up very nicely”
“so bright in person”
What buyers complain about
“When I received it that was a shock ugly bright baby blue”
“It is much shorter”
“Wrinkled tissue”
“Its soooo thin”
“Darker than actual picture online”
“since is a cheap product so I let go”
“A little pricey”