light blue cardstock
Worth a lookShows low returns (1.1%), but a small market ($41K/yr) keeps it on the watch list.
Returns
Great1.1%return rate — above 6% kills the launch gate
Conversion
Great7.3%search→purchase rate — share of searches ending in a sale
Competition
Great39%top-5 click share — an open shelf
Review moat
Good559.77avg incumbent reviews — the moat a new listing must climb
Brand share
Good61%top-5 brand share — brands hold most of the demand
Avg price
Good$13.86avg listing price — sweet spot $15–$100
Price range
Good$5.07–$28.62cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+11.1%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad$41K$41K/yr · 41K searches
Competition
Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen.Brands
24 rising
Sellers
95
Top-5 brand share
61%
Open market
33%
- Goefun26%
- Bonmiy11%
- FLIPPED10%
- Topeen9%
- Astrobrights6%
- LUXPaper6%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 39 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
25Sheets Light Blue Cardstock Paper 8.5 x 11 Card stock for Cricut Thick Construction Paper for Card Making Scrapbooking Craft 90 lb / 250 gsm(Light Blue)
Bonmiy$8.044.7★621 rev
50 Sheets Blank Cardstock Paper 250 GSM Light Blue 3x5 inches
Topeen$5.074.7★386 rev
24 Sheets Light Blue Cardstock 8.5 x 11 Pastel Paper Goefun 80lb Card Stock Printer Paper for Invitations Menus Crafts DIY Cards
Goefun$8.734.7★1,072 rev
100 Sheets Light Blue Cardstock 8.5 x 11 Pastel Paper Goefun Blue Card Stock Printer Paper for Wedding Invitations Menus Crafts DIY Cards
Goefun$22.424.8★1,089 rev
50 Sheets Light Blue Cardstock Paper 8.5 x 11 Goefun 80lb Card Stock Printer Paper for Arts & Crafts Presentations Stationary Printing
Goefun$13.674.7★292 rev
Newest
by launch date
Blue Cardstock 12x12 24 Sheets Light Blue Cardstock Paper Goefun 80lb Card Stock Paper for Card Making Crafting Scrapbook Photo Albums
Goefun$13.21300 rev
Cardstock 8.5 X 11 40 Sheets Light Blue Card Stock 65lb/ 180gsm Copy Paper Cardstock Printer Paper for Art Drawing Invitations DIY Cards Craft Construction School & Office Supplie
Ciphyfee$7.3071 rev
Amazon Basics 30% Recycled Color Copy Paper 8.5 x 11 20lb Pastel Blue 500 Sheets
Amazon Basics$10.39299 rev
Light Blue Cardstock 8.5 x 11 Cardstock Paper Colored Paper 40 Sheets Blue Card Stock for Party Invitations Art Drawing Menus DIY Cards Tags Crafts Certificates School Office Printing
Vishoitty$7.78339 rev
40 Sheets Blue Cardstock Paper 8.5 x 11 Thick Card Stock Paper Light Blue Cardstock Printer Paper 8.5 x 11 200 GSM Construction Paper 8 1/2 x 11 for DIY Cards Invitations Greeting Cards
Aidunmis$8.01470 rev
Trending
90-day click momentumBlue Cardstock 12x12 24 Sheets Light Blue Cardstock Paper Goefun 80lb Card Stock Paper for Card Making Crafting Scrapbook Photo Albums
Goefun$13.214.7★
LUXPaper 8.5 x 14 Paper | Legal Size | Baby Blue | 80lb. Text | 50 Qty
LUXPaper$12.434.5★
Amazon Basics 30% Recycled Color Copy Paper 8.5 x 11 20lb Pastel Blue 500 Sheets
Amazon Basics$10.394.7★
Cardstock 8.5 X 11 40 Sheets Light Blue Card Stock 65lb/ 180gsm Copy Paper Cardstock Printer Paper for Art Drawing Invitations DIY Cards Craft Construction School & Office Supplie
Ciphyfee$7.304.5★
Cardstock 8.5 x 11 216gsm Cover Cardstock Blue 80Lb Card Stock Paper Heavy Copy Card Stock for Printer Scrapbook Christmas (Light Blue Cardstock 30 Sheets)
AMZWUS$5.874.8★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +11.1% search growth over the last 90 days.Peak months: May · busiest ÷ quietest = 1.7×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Great paper”
“Nice quality and beautiful blue color”
“The color is very bright”
“As described”
“Nice color, heavy weight”
“This is nice a vibrant and heavy duty paper”
“sturdy cardstock”
“Lovely color,”
“Great price great color”
“Sturdy, thick cardstock”
What buyers complain about
“Very poor quality several papers damaged paper came out of package”
“This is a thick construction paper”
“it is not baby blue”
“Not good for laser printing”
“False advertising”
“Poor quality overall”
“The paper isn't realy blue”
“Not worth the money”