letter stickers
Worth a lookShows no brand lock-in (top 5 brands take 36% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Incredible36%top-5 brand share — no brand owns this niche
Competition
Great26%top-5 click share — an open shelf
Returns
Good2.1%return rate — above 6% kills the launch gate
Market size
Good$782K$782K/yr · 3.1M searches
Review moat
Good988.56avg incumbent reviews — the moat a new listing must climb
Price range
Good$3.30–$34.65cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay3.0%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Okay+1.0%90-day search growth — must beat 0% to launch
Avg price
Bad$8.60avg listing price — sweet spot $15–$100
Competition
Clicks spread well past the top 5 (26% combined) — an open shelf where new products get seen.Brands
60 rising
Sellers
68
Top-5 brand share
36%
Open market
60%
- Auteard8%
- Llewyn8%
- Metsyth7%
- Kattykitty7%
- AUEAR6%
- ZHIJIANHZ5%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 79 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
1512 Letter Stickers 12 Sheets Alphabet Sticker Vinyl Letters Mailbox Numbers Self Adhesive Sticks for Scrapbook Graduation Cap Water Bottle Windows 1 inch Multicolor Stick on Letters
Kattykitty$5.304.6★296 rev
AUEAR 52 Pack Silver A-Z 8mm Full Rhinestone Slide Charms Crystal Alphabet Letter Charm Alloy for Bracelets Necklace Wristbands DIY Jewelry Making
AUEAR$9.494.6★1,760 rev
Letter Stickers 30 Sheets 1500 PCS Large Alphabet Stickers 2 Inch Vinyl Self Adhesive Stick on Sticker for Water Bottles Cup Mailbox Number Address Craft Scrapbooking Bulletin Board Decor Multicolor
Metsyth$9.884.7★510 rev
Dmopipp 347PCS Vintage Stickers 6 Sheet Scrapbook Stickers Graffiti Cute Vintage Letters Numbers Self Adhesive Decals Scrapbooking Supplies for Diary DIY Art Album Paper Crafts (347PCS)
Dmopipp$5.534.6★155 rev
ZHIJIANHZ 2600Pcs Magazine Letter Stickers Book for Scrapbook Album Vintage Ransom Alphabet Stickers for Journaling Scrapbook Supplies and Book Decor with 40 Sheets Pre-Cut Viny
ZHIJIANHZ$12.844.5★49 rev
Newest
by launch date
30 Sheets Letter Stickers 2940 Pcs 1 Inch Alphabet and Number Stickers Vinyl Self Adhesive Waterproof Letters Stickers for Water Bottles Scrapbooking Notebook Sign DIY Crafts Art Decor (Multicolored)
cometin$9.6412 rev
372PCS Vintage Letter Stickers 1 Inch Magazine Alphabet and Number Stickers Retro Vinyl Self-Adhesive Sticker Letters for Scrapbook Journaling DIY Crafts Water Bottles Laptop Junk Journal(5 Sheets)
Sinekong$6.0313 rev
4000 Pcs+ Letter Stickers 52 Sheets Alphabet Stickers Self-Adhesive Colorful Number Sticker Letters for Scrapbooking DIY Crafts Journaling School Projects Notebook Junk Journal Laptop Classroom Decor
Sinekong$9.2513 rev
3000+ Pcs Alphabet Sticker for Journaling Fun & Colorful Craft Letter Stickers for Junk Journal Scrapbooking Supplies Ideal DIY Decorative Gift for Women Teen Girls
PAGEMORE$9.51245 rev
1920pcs Scrapbook Letter Stickers Ransom Vintage Junk Journal Stickers Numbers Alphabet Stickers for Scrapbooking Supplies 20 Sheets
Cranado$8.7052 rev
Trending
90-day click momentum4000 Pcs+ Letter Stickers 52 Sheets Alphabet Stickers Self-Adhesive Colorful Number Sticker Letters for Scrapbooking DIY Crafts Journaling School Projects Notebook Junk Journal Laptop Classroom Decor
Sinekong$9.254.6★
372PCS Vintage Letter Stickers 1 Inch Magazine Alphabet and Number Stickers Retro Vinyl Self-Adhesive Sticker Letters for Scrapbook Journaling DIY Crafts Water Bottles Laptop Junk Journal(5 Sheets)
Sinekong$6.034.9★
1500 Pcs Letter Stickers For Scrapbooking Vintage Small Ransom Alphabet Stickers And Vinyl Stickers Perfect For Scrapbook Supplies Junk Journals DIY Crafts Water Bottles And Laptop Decorations.
slapaflife$5.264.7★
3000+ Pcs Alphabet Sticker for Journaling Fun & Colorful Craft Letter Stickers for Junk Journal Scrapbooking Supplies Ideal DIY Decorative Gift for Women Teen Girls
PAGEMORE$9.514.5★
30 Sheets Letter Stickers 2940 Pcs 1 Inch Alphabet and Number Stickers Vinyl Self Adhesive Waterproof Letters Stickers for Water Bottles Scrapbooking Notebook Sign DIY Crafts Art Decor (Multicolored)
cometin$9.644.7★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +1.0% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.5×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“BEST QUALITY”
“Sticks great”
“Vivid colors”
“Good deal”
“Easy to handle”
“As advertised”
“Perfect size”
“Love the design”
“All super colorful and fun”
“still looks brand new”
What buyers complain about
“Bad fit”
“Not sticky enough”
“Difficult to use”
“Bad quality”
“Not worth the money at that point”
“The bubbled letters are relatively thick”
“Colors are lighter than pictured”
“then fall off”
“Didn't work”
“I could only mark one side because I only had one 'U' in that color”