letter stencils
Worth a lookShows no brand lock-in (top 5 brands take 56% of clicks), but soft demand (+6.9% this quarter) keeps it on the watch list.
Brand share
Great56%top-5 brand share — no brand owns this niche
Competition
Good40%top-5 click share — leaders hold, buyers still browse
Review moat
Good942.76avg incumbent reviews — the moat a new listing must climb
Market size
Good$385K$385K/yr · 853K searches
Returns
Good2.9%return rate — above 6% kills the launch gate
Conversion
Good4.2%search→purchase rate — share of searches ending in a sale
Price range
Good$5.05–$25.51cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Okay$10.80avg listing price — sweet spot $15–$100
Growth
Okay+6.9%90-day search growth — must beat 0% to launch
Competition
The top 5 products take 40% of clicks — established leaders, but buyers still shop beyond them.Brands
23 falling
Sellers
31
Top-5 brand share
56%
Open market
40%
- Duozea23%
- YEAJON13%
- BAMIDELE9%
- Tenare7%
- TKYZMS4%
- Mr. Pen4%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 33 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
1/3 1/2 3/4 1 2 Inch Letter Stencils for Painting 28 Pack Reusable Plastic Alphabet and Number Stencils for Crafts Art Projects
Duozea$12.974.6★262 rev
30 Pieces Letter Stencils for Painting 4 x 7 Inch Alphabet Reusable Plastic Numbers Font Templates for Journal Notebook Diary Scrapbook Decor Supplies
Tenare$9.264.6★1,302 rev
4 Inch Letter Stencils and Numbers 36 Pcs Alphabet Art Craft Stencil Reusable Plastic Templates for Wood Wall Fabric Rock Signage (4 Inch)
YEAJON$9.874.5★2,372 rev
BAMIDELE 1 Inch Alphabet Letter Stencils for Painting 66 Pcs Reusable Plastic Calligraphy Letter Stencils and Numbers Template Kit for Painting on Wood Chalkboard Fabric Door Porch Wall Art
BAMIDELE$9.874.4★238 rev
YEAJON 2 Inch Letter Stencils Symbol Numbers Craft Stencils 42 Pcs Reusable Alphabet Templates Interlocking Stencil Kit for Painting on Wood Wall Fabric Rock Chalkboard Sign DIY Art Projects
YEAJON$9.904.4★3,427 rev
Newest
by launch date
Midenco 22 Fonts 13 Sizes (0.25-2) Small Letter Stencils for Painting 38Pcs Reusable Alphabet & Number Stencils in Script & Cursive for Wood Crafts
Midenco$16.1421 rev
72 Pcs True 3 Inch Letter & Number Stencils - 2 Full Craft Stencil Sets (A-Z & 0-9) Reusable Alphabet Templates Interlocking Stencils for Painting on Wood Wall Fabric Rock Sign Craft Projects
SARDVISA$5.3114 rev
41Pcs Letter Stencils Reusable 1/2 3/4 1 5/4 2Inch Small Plastic Templates for Scrapbook 5 Font Alphabet Number Shape Stencils for Painting Art Crafts Drawing Journal Notebook Fabric Home Decor
Neasyth$9.8716 rev
36Pcs Letter Stencils for Painting 1/2 3/4 1 5/4 2Inch Small Reusable Plastic Letter Geometric Alphabet and Number Templates for Scrapbooking Walls Art Projects Notebook Journal Home Decor Custom Sign
Neasyth$9.456 rev
1/3 1/2 3/4 1 3/2 2 Inch Letter Stencils for Painting 45 Pack Alphabet and Number Stencils for Crafts Reusable for Art Projects Scrapbook Home Decor
WSICSE$11.9833 rev
Trending
90-day click momentum41Pcs Letter Stencils Reusable 1/2 3/4 1 5/4 2Inch Small Plastic Templates for Scrapbook 5 Font Alphabet Number Shape Stencils for Painting Art Crafts Drawing Journal Notebook Fabric Home Decor
Neasyth$9.874.5★
Midenco 22 Fonts 13 Sizes (0.25-2) Small Letter Stencils for Painting 38Pcs Reusable Alphabet & Number Stencils in Script & Cursive for Wood Crafts
Midenco$16.144.8★
36Pcs Letter Stencils for Painting 1/2 3/4 1 5/4 2Inch Small Reusable Plastic Letter Geometric Alphabet and Number Templates for Scrapbooking Walls Art Projects Notebook Journal Home Decor Custom Sign
Neasyth$9.453.9★
72 Pcs True 3 Inch Letter & Number Stencils - 2 Full Craft Stencil Sets (A-Z & 0-9) Reusable Alphabet Templates Interlocking Stencils for Painting on Wood Wall Fabric Rock Sign Craft Projects
SARDVISA$5.314.8★
1/3 1/2 3/4 1 3/2 2 Inch Letter Stencils for Painting 45 Pack Alphabet and Number Stencils for Crafts Reusable for Art Projects Scrapbook Home Decor
WSICSE$11.984.1★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +6.9% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“The variety is excellent”
“Great to have a variety of sizes”
“Ease of use”
“Best value”
“As described”
“Easy to clean”
“Not too flimsy”
“They made from good quality material that seems to be pretty durable, and I like that there is multiple sizes and multiple fonts”
“GREAT CONCEPT AND DESIGN”
“They appear to be durable”
What buyers complain about
“so the sizing is pretty inconsistent”
“Plastic could be a little thicker but”
“Were not easy to use”
“Too flimsy”
“They don't acknowledge this on their ad”
“it doesn't work”
“Cheap”
“My only complaint is that the material isnt clear”
“doing so creates too large of a space between the letters for a natural look”
“They would be better if they didnt smell like coconut”