letter charms
Worth a look54/100letter charms shows demand growing +239.2%, but a small market ($148K/yr) keeps it on the watch list.
Market/yr
$148K
Growth (1y)
+239.2%
Products
48
Brands
31
was 52 a year ago
Sellers
36
Price range
$3.96–$29.40
Returns
2.5%
Rating
4.5★
Worth a look
Scored 54/100 across market size, growth, competition, quality gap, and returns.
Demand
Weekly Amazon search volume, last 104 weeks — +239.2% year over year.Seasonality
Monthly demand index across the year — 1.00 is average.Peak months: Dec · busiest ÷ quietest = 1.6×
Competition
- SANNIX34%
- AUEAR13%
- LAXPICOL10%
- NSBELL4%
- Miraclekoo3%
- Flasoo3%
- Other (25 brands)32%
Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen. 31 brands and 36 sellers compete here.
Brands
31 falling
was 52 a year ago
Sellers
36
Top 5 brand share
65%
Product shelf
All 48 tracked products in this niche.
SANNIX 156Pcs/6 Sets Letter Charms - ABC Alphabet Charms DIY Bracelets & Necklaces with 200Pcs Jump Rings for Jewelry Making KC Gold
SANNIX
$8.524.4★3,245 reviews
AUEAR 52 Pack Silver A-Z 8mm Full Rhinestone Slide Charms Crystal Alphabet Letter Charm Alloy for Bracelets Necklace Wristbands DIY Jewelry Making
AUEAR
$9.504.6★1,755 reviews
LAXPICOL Gold Keychain Letter K Keychains for Women Men Bag Charms Purse Charms For Handbags Metal Alphabet Initial Letter Key Ring Keychain
LAXPICOL
$7.114.7★1,985 reviews
SANNIX Letter Charms 156Pcs/6 Sets Alphabet ABC Letter Charms 3 Styles Capital A-Z Charms DIY Bracelet Necklace Pendants with 200Pcs Open Jump Rings for Jewelry Making KC Gold
SANNIX
$8.804.5★576 reviews
SANNIX 26Pcs Letter Charms Initial Letter Charm for Jewelry Making Gold A-Z Alphabet Letter Charm Pendants for Bracelet Necklace Earrings Crafts Making
SANNIX
$9.754.4★166 reviews
SANNIX 156Pcs/6 Sets Alphabet ABC Letter Charms 3 Styles Capital A-Z Charms DIY Bracelet Necklace Pendants with 200Pcs Open Jump Rings for Jewelry Making (KC Gold & Antique Silver)
SANNIX
$8.834.5★576 reviews
NSBELL 104PCS Letter Charms for Jewelry Making - Double Sided Alphabet Charms for Necklace & Bracelet
NSBELL
$9.874.7★490 reviews
Miraclekoo 104 Pcs/4 Sets Gold Letter Jewelery Charms Metal Alphabet Charms Capital A-Z Letter Charms Bracelet Necklace Pendant
Miraclekoo
$6.944.5★278 reviews
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Amazing quality”
“Nice size”
“As Described”
“Beautiful colors”
“its worth it”
“easy to use”
“cute gift”
“the bubble letters are fun”
“All pieces were beautiful and gorgeous”
“Perfect charms”
What buyers complain about
“Bigger than what I was looking for”
“Cheap”
“Poor color”
“False advertising”
“Note: this product is NOT tarnish resistant”
“Im afraid if I try to do it myself itll fall completely apart”
“Expensive”
“Also the letter print is not clear”
“And they smell horrible”
“Sharp bits of plastic”
Top return reasons
- Size-Overall58%
- Value For Money8%
- Color8%
- Advertised Vs Actual Product7%
- Quality-Overall5%
- Defective Material/Parts3%
- Functionality-Overall2%
- Display Colors1%
- Shape/Style1%
- Print Quality1%