le sserafim

Skip it

Weak search conversion (0.3%) — this niche doesn't clear our bar today.

Review moat

Incredible47.32

avg incumbent reviews — the moat a new listing must climb

Avg price

Great$20.20

avg listing price — sweet spot $15–$100

Price range

Great$8.14–$62.50

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Great32%

top-5 click share — an open shelf

Returns

Good2.9%

return rate — above 6% kills the launch gate

Brand share

Okay86%

top-5 brand share — brands hold most of the demand

Growth

Bad-3.5%

90-day search growth — must beat 0% to launch

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Market size

Bad$18K

$18K/yr · 289K searches

Conversion

Bad0.3%

search→purchase rate — share of searches ending in a sale

Competition

Clicks spread well past the top 5 (32% combined) — an open shelf where new products get seen.

Brands

17 falling

Sellers

Top-5 brand share

86%

Open market

12%

Generic51%
DREAMUS14%
NEWJEANS9%
일반8%
efoot4%
Leresas2%
Open — no brand owns it (11 brands, 12%)

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)6 products missing review or click data not plotted

All 56 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

dreamus NewJeans - 1st EP New Jeans album [Weverse Albums ver.]

NEWJEANS$20.084.6★109 rev

K-pop Merchandise - Light Stick - LE SSERAFIM Official Light Stick

일반$62.504.6★60 rev

LE SSERAFIM - 1st Single Album [SPAGHETTI] Compact Digipack Version (Salsa Pink SAKURA)

Generic$19.804.3★19 rev

Dreamus [WEVERSE ALBUM] LE SSERAFIM - 2nd Mini Album ANTIFRAGILE

DREAMUS$13.134.4★112 rev

LE SSERAFIM 1st Single Album Spaghetti Stress Ball Version

Generic$31.445.0★7 rev

Newest

by launch date

LE SSERAFIM 2nd Studio Album [PUREFLOW] pt.1 BoomPala Compact Version (Chaewon CLEAR SILVER)

Generic$22.550 rev

1mo ago

LE SSERAFIM 2nd Studio Photobook Album [PUREFLOW] pt.1 BoomPala (Vol.3 PEONY ROOM)

Generic$26.631 rev

1mo ago

KPOP HEAVEN LE SSERAFIM Official Lightstick Keyring

KPOP HEAVEN$29.990 rev

2mo ago

KPOP NewJeans Transparent Photo Cards 25pcs

Generic$16.940 rev

3mo ago

55 Pcs Photocards 1ST SINGLE ALBUM NOT CUTE ANYMORE Merch LOMO Cards

blcchidsuit$9.955 rev

3mo ago

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -3.5% search growth over the last 90 days.

Peak months: Sep, Dec · busiest ÷ quietest = 4.3×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall43%

“Good quality sling bag”

Value For Money17%

“Classy look at a great price”

Pockets/Compartments11%

“Very roomy and just the right amount of compartments”

Collectibles7%

“Amazing album”

Portability4%

“Perfect for traveling”

Gifting Purpose2%

“Great gift”

Advertised Vs Actual Product2%

“As advertised”

Image/Picture Clarity1%

“And the photos are perfect”

Size-Overall1%

“Fits perfect”

Color1%

“Color beautiful”

What buyers complain about

Size-Overall33%

“Small”

Zipper Quality14%

“8 hours into my vacation this zipper broke”

Value For Money14%

“only one photocard honestly not worth the price especially for such a small album”

Storage Capacity7%

“Thought maybe it wouldn't hold all my stuff”

Flexibility5%

“which makes it nearly impossible to stay at a given position”

Durability5%

“Look Elsewhere for any durability”

Thickness5%

“Not as thick as I thought it would be”

Top return reasons

Size-Overall55%

Advertised Vs Actual Product13%

Material Quality5%

Color4%

Quality-Overall4%

Value For Money3%

Shape/Style3%

Functionality-Overall2%

Width2%

Wrong Dimensions2%

le sserafim

Competition

Product shelf

Top sellers

Newest

Trending

Demand & seasonality

Reviews

What buyers love

What buyers complain about

Top return reasons