lavender paint
Skip itPricing outside the sweet spot ($6.32 avg) — this niche doesn't clear our bar today.
Returns
Great1.2%return rate — above 6% kills the launch gate
Conversion
Great8.3%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+6.8%90-day search growth — must beat 0% to launch
Competition
Okay68%top-5 click share — leaders hold, buyers still browse
Price range
Okay$0.61–$19.89cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad91%top-5 brand share — brand-locked demand
Review moat
Bad12,216.35avg incumbent reviews — the moat a new listing must climb
Market size
Bad$81K$81K/yr · 154K searches
Avg price
Bad$6.32avg listing price — sweet spot $15–$100
Competition
The top 5 products take 68% of clicks — established leaders, but buyers still shop beyond them.Brands
9 falling
Sellers
28
Top-5 brand share
91%
Open market
6%
- Apple Barrel53%
- FolkArt18%
- GOTIDEAL10%
- Artecho5%
- TULIP4%
- BLUEBIRD3%
- Open — no brand owns it (3 brands, 6%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 20 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Apple Barrel Matte Acrylic Paint 8 fl oz Purple Iris (Pack of 1)
Apple Barrel$3.384.8★555 rev
Apple Barrel Acrylic Paint Light Lavender 2 fl oz Classic Easy To Apply DIY Arts And Crafts Art Supplies With A Matte Finish
Apple Barrel$0.614.7★45,301 rev
FolkArt Multi-Surface Paint in Assorted Colors (2 oz) 2930 Eggplant
FolkArt$1.684.7★7,161 rev
Apple Barrel Acrylic Paint 16 oz Purple Iris
Apple Barrel$4.524.7★24,404 rev
GOTIDEAL Metallic Acrylic Paint Pearl Purple Tubes(120ml 4.1 oz) Non Toxic Non Fading Rich Pigments for Painters Adults & Kids Ideal for Canvas Wood Clay Fabric Ceramic Craft Supplies
GOTIDEAL$7.874.7★8,795 rev
Newest
by launch date
Fabricoat Purple Fabric Paint For Arts Crafts & DIY Projects | 125ml / 4.2 FL OZ Fabric & Textile Paint Perfect for Clothing Canvas Shoes Denim T-Shirts | Washable Non-Toxic
Fabricoat$9.205,697 rev
BLUEBIRD Fabric Paint Victorian Purple 3.4 Fl Oz Permanent Fabric Paints for Clothes Furniture Upholstery
BLUEBIRD$7.491,545 rev
Artecho Purple Acrylic Paint 500ml / 17oz Large Bottle
Artecho$14.222,323 rev
Fabricoat Purple Fabric Upholstery Paint & Dye | 250ml / 8.5 fl oz | Purple - Restore or Change Color of Couches Chairs Upholstery Car Interiors Clothing - Soft Flexible Finish
Fabricoat$14.315,697 rev
Artecho Purple Acrylic Paint Light Purple Paint (120ml / 4.05oz) Tubes Art Craft Paints for Canvas Rock Stone Wood Fabric Art Supplies
Artecho$7.799,392 rev
Trending
90-day click momentumFabricoat Purple Fabric Paint For Arts Crafts & DIY Projects | 125ml / 4.2 FL OZ Fabric & Textile Paint Perfect for Clothing Canvas Shoes Denim T-Shirts | Washable Non-Toxic
Fabricoat$9.204.2★
Apple Barrel Acrylic Paint Blue Kazoo
Apple Barrel$0.614.7★
FolkArt Multi-Surface Paint in Assorted Colors (2 oz) 2930 Eggplant
FolkArt$1.684.7★
FolkArt Multi-Surface Paint in Assorted Colors (2 oz) 2928 Lavender
FolkArt$1.704.7★
Krylon Colormaxx Gloss Spray Paint & Primer Rich Plum - 1 Each
Krylon$5.494.6★
Demand & seasonality
Weekly Amazon search volume, last 91 weeks — +6.8% search growth over the last 90 days.Peak months: Oct · busiest ÷ quietest = 2.0×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Great color”
“great value for the size”
“Good quality paint”
“Great paint for Small Projects”
“Easy to use”
“No weird chipping or smells”
“smooth consistency”
“dries fairly quickly”
“Fun Project for Valentines”
“Nice shimmer”
What buyers complain about
“Paint does not cover”
“Mystery gift”
“Not quite the purple I wanted”
“poor coverage”
“Its not that it even suggested an ability to glow- It was the opposite- a virtual black hole of color under blacklight”
“Thin”
“Did I receive a full can or one someone returned after use”
“Cheap and watery”