large googly eyes
Skip itPrices mostly outside the sweet spot ($4.79–$10.01) — this niche doesn't clear our bar today.
Conversion
Great8.9%search→purchase rate — share of searches ending in a sale
Returns
Good2.3%return rate — above 6% kills the launch gate
Review moat
Good1,198.53avg incumbent reviews — the moat a new listing must climb
Market size
Okay$171K$171K/yr · 263K searches
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-5.5%90-day search growth — must beat 0% to launch
Avg price
Bad$7.30avg listing price — sweet spot $15–$100
Price range
Bad$4.79–$10.01cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.Brands
11 rising
Sellers
13
Top-5 brand share
87%
Open market
8%
- TrlaFy39%
- FEBSNOW28%
- Phinus10%
- Ywmimn6%
- UPINS5%
- DECORA4%
- Open — no brand owns it (5 brands, 8%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 17 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
FEBSNOW 200 Pieces Wiggle Eyes Self Adhesive Black White Googly Eyes for DIY Crafts Decoration (20mm)
FEBSNOW$7.724.7★3,196 rev
Giant Wiggle Googly Eyes with Self Adhesive Large Black Plastic Eyes for Crafts 2 Inch 3 Inch 4 Inch Set of 8
TrlaFy$7.564.6★2,200 rev
Phinus 10PCS Large Googly Eyes 3 Different Size Self-Adhesive Giant Googly Eyes for Crafts 5cm 8cm 10cm Black Wiggle Sticky Big Googly Eyes with Storage Box
Phinus$5.814.7★71 rev
100 Pieces Wiggle Eyes 1.2 inch Googly Eyes with self Adhesive Round Plastic for Crafts Making and Party Decorations
TrlaFy$7.654.6★2,200 rev
7 Inches Giant Wiggle Eyes with Self Adhesive Black White Googly Eyes for DIY Crafts Christmas Tree Decoration (7in/180mm-2pcs)
TrlaFy$8.994.6★1,301 rev
Newest
by launch datePhinus 10PCS Large Googly Eyes 3 Different Size Self-Adhesive Giant Googly Eyes for Crafts 5cm 8cm 10cm Black Wiggle Sticky Big Googly Eyes with Storage Box
Phinus$5.8171 rev
Ywmimn 100pcs 20mm Large Wiggle Googly Eyes Self Adhesive Big Black Googly Eyes for Crafts
Ywmimn$4.7929 rev
7 Inches Googly Eyes Self Adhesive 2 PCS Black White Large Big Giant Wiggle Eyes for Crafts DIY Supplies Pranks Doll Decor Accessories Contacts Eyeballs Plastic Wiggly Fake Eye Wall Decorations
UnslQonds$6.3021 rev
LOMIMOS 2inch Black Wiggle Googly Eyes with Self-Adhesive Large Black Round Plastic Googly Eyes for DIY Craft Decoration(50PCS)
LOMIMOS$9.3846 rev
5.9 Inches Giant Wiggle Eyes with Self Adhesive Black White Googly Eyes for DIY Crafts Halloween Christmas Tree Decoration
TrlaFy$6.961,301 rev
Trending
90-day click momentumPhinus 10PCS Large Googly Eyes 3 Different Size Self-Adhesive Giant Googly Eyes for Crafts 5cm 8cm 10cm Black Wiggle Sticky Big Googly Eyes with Storage Box
Phinus$5.814.7★
7 Inches Googly Eyes Self Adhesive 2 PCS Black White Large Big Giant Wiggle Eyes for Crafts DIY Supplies Pranks Doll Decor Accessories Contacts Eyeballs Plastic Wiggly Fake Eye Wall Decorations
UnslQonds$6.304.6★
LOMIMOS 2inch Black Wiggle Googly Eyes with Self-Adhesive Large Black Round Plastic Googly Eyes for DIY Craft Decoration(50PCS)
LOMIMOS$9.384.7★
2PCS 5 Inch Extra Large Googly Eyes with Self Adhesive Black Large Gaint Googly Plastic Eyes Wiggle Eyes for DIY Crafts Door Fridge Wall Halloween Home Decoration(5.12in/130mm-2pcs)
TrlaFy$6.924.6★
Ywmimn 100pcs 20mm Large Wiggle Googly Eyes Self Adhesive Big Black Googly Eyes for Crafts
Ywmimn$4.794.7★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -5.5% search growth over the last 90 days.Peak months: Oct, Nov · busiest ÷ quietest = 5.4×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Fun for the kids”
“Liked this size”
“The adhesive is very strong”
“Good quality”
“Good price”
“the durability is quite good”
“As advertised”
“perfect for craft projects”
“easy to use”
“Very sturdy and the materials are strong and will gold up very well”
What buyers complain about
“Not sticky enough”
“30 pcs short”
“hard to get the backing off”
“Not as described”
“loosely put together”
“some of the adhesive on the backs didn't stick very well”
“If I had one wish, it would be that the backing was waterproof, not cardboard, so it could be weatherproof for sticking on outdoor stuff like vehicles, lawnmowers, kayaks, or other stuff that may get wet”
“They are a little pricey for what I would normally want to spend on googly eyes”