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57

large flower stencils

Worth a look

Shows no brand lock-in (top 5 brands take 37% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 11Growth 49Conversion 29Competition 89Returns 83Price range 60Avg price 55Brand share 95Review moat 92Quality gap 32

Brand share

Incredible37%

top-5 brand share — no brand owns this niche

Review moat

Great150.96

avg incumbent reviews — the moat a new listing must climb

Competition

Great26%

top-5 click share — an open shelf

Returns

Great1.6%

return rate — above 6% kills the launch gate

Price range

Good$4.99–$30.19

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Good$12.57

avg listing price — sweet spot $15–$100

Growth

Okay+19.1%

90-day search growth — must beat 0% to launch

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Conversion

Okay2.3%

search→purchase rate — share of searches ending in a sale

Market size

Bad$43K

$43K/yr · 147K searches

Competition

Clicks spread well past the top 5 (26% combined) — an open shelf where new products get seen.

Brands

47 falling

Sellers

50

Top-5 brand share

37%

Open market

57%

  • G GSS Designs10%
  • XIAOSHAN10%
  • SUNVERSE6%
  • zosylley6%
  • Jeffdad5%
  • MYJMN5%

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%2%$8644%$2K6%$3K8%$3K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 78 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 58 weeks — +19.1% search growth over the last 90 days.
5K3KSpike '26JunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Mar · busiest ÷ quietest = 2.3×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall15%

“Excellent quality”

Ease Of Use11%

“Easy to use”

Design-Overall9%

“realistic design”

Size-Overall8%

“True to size”

Value For Money8%

“Good value for the money”

Advertised Vs Actual Product5%

“Worked just as advertised”

Strength5%

“no flimsy”

Ease Of Cleaning5%

“clean surface”

Durability3%

“easy to use and durable”

Color3%

“Lots of variety - bright colors”

What buyers complain about

Size-Overall23%

“Too small”

Thickness6%

“not very thick”

Ease Of Cleaning4%

“its time consuming to rinse after a few uses”

Strength4%

“Very flimsy”

Paint Quality4%

“paint or trace away”

Instructions/User Manual/Troubleshooting4%

“needs a little instruction”

Ease Of Use3%

“Little difficult to use”

Smell3%

“they smelled sickly”

Advertised Vs Actual Product2%

“Not as pictured”

Quality-Overall2%

“Did not like the quality of these stencils”

Top return reasons

Size-Overall66%
Advertised Vs Actual Product6%
Functionality-Overall5%
Value For Money5%
Material Quality3%
Strength2%
Thin2%
Design-Overall2%
Quality-Overall1%
Product Condition1%