lacis cord maker
Skip itSoft demand (-14.1% this quarter) — this niche doesn't clear our bar today.
Quality gap
Incredible3.3★avg incumbent rating — lower means beatable quality
Avg price
Incredible$40.45avg listing price — sweet spot $15–$100
Review moat
Great195.81avg incumbent reviews — the moat a new listing must climb
Price range
Okay$12.67–$202.28cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay3.4%search→purchase rate — share of searches ending in a sale
Returns
Okay3.9%return rate — above 6% kills the launch gate
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Market size
Okay$135K$135K/yr · 97K searches
Competition
Bad71%top-5 click share — a locked-up shelf
Growth
Bad-14.1%90-day search growth — must beat 0% to launch
Competition
The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.Brands
11 rising
Sellers
28
Top-5 brand share
84%
Open market
11%
- Enhon30%
- Kreinik23%
- Gulfmew12%
- VIBERAY11%
- Caydo9%
- SHZYJBRY5%
- Open — no brand owns it (5 brands, 11%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 16 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Enhon Cord Maker Portable Fringe Twister Handheld Cord Maker for Craft Yarn Making Twister for Beginners (Patent Pending)(Pink)
Enhon$21.042.9★47 rev
Kreinik 16726 Custom Corder
Kreinik$27.474.6★391 rev
VIBERAY Cord Maker Fringe Twister Tool Needlepoint Cording Handheld Tassel Maker Tool for Fast DIY Crafts & Home Decor Craft Yarn Making Twister for Beginners and Knitting Enthusiast (Green)
VIBERAY$13.272.2★4 rev
Gulfmew Portable Cord Maker & Fringe Twister Handheld Yarn Crafting Tool for DIY Macrame & Knotting Lightweight & Beginner-Friendly Twisting Tassels in Seconds for Scarves(Pink)
Gulfmew$15.772.9★10 rev
Enhon Cord Maker Portable Fringe Twister Handheld Cord Maker for Craft Yarn Making Twister for Beginners (Patent Pending) (Green)
Enhon$22.112.8★35 rev
Newest
by launch date
Caydo Cord Maker & Fringe Twister Machine T1 Rechargeable &2-Speed Control
Caydo$54.393 rev
Endless Rope Trainer for Home Gym Portable Infinity Ropes Machine with 14 FT Closed-Loop Nylon Rope 66LB Max Resistance Full Body Workout for Beginners Fitness Enthusiasts Seniors
SHZYJBRY$202.2819 rev
YHJDC Portable Cord Maker & Fringe Twister Tool | Handheld Device to Quickly Create Twisted Tassels & Cords | Easy DIY Craft for Macrame Scarves BlanketsPink
YHJDC$13.495 rev
ZMJY Cord Maker Machine Handheld Portable Weaving Tool for Craft Yarn Making 5X Faster Than Hand Weaving Easy DIY Fringe Twister with Ergonomic Handle for Beginners & Adults (Pink)
ZMJY$12.675 rev
Gulfmew Portable Cord Maker & Fringe Twister Handheld Yarn Crafting Tool for DIY Macrame & Knotting Lightweight & Beginner-Friendly Twisting Tassels in Seconds for Scarves(Pink)
Gulfmew$15.7710 rev
Trending
90-day click momentumEndless Rope Trainer for Home Gym Portable Infinity Ropes Machine with 14 FT Closed-Loop Nylon Rope 66LB Max Resistance Full Body Workout for Beginners Fitness Enthusiasts Seniors
SHZYJBRY$202.284.3★
Caydo Cord Maker & Fringe Twister Machine T1 Rechargeable &2-Speed Control
Caydo$54.394.2★
VIBERAY Cord Maker Fringe Twister Tool Needlepoint Cording Handheld Tassel Maker Tool for Fast DIY Crafts & Home Decor Craft Yarn Making Twister for Beginners and Knitting Enthusiast (Pink)
VIBERAY$13.321.0★
Gulfmew Portable Cord Maker & Fringe Twister Handheld Yarn Crafting Tool for DIY Macrame & Knotting Lightweight & Beginner-Friendly Twisting Tassels in Seconds for Scarves(Pink)
Gulfmew$15.772.9★
VIBERAY Cord Maker Fringe Twister Tool Needlepoint Cording Handheld Tassel Maker Tool for Fast DIY Crafts & Home Decor Craft Yarn Making Twister for Beginners and Knitting Enthusiast (Green)
VIBERAY$13.272.2★
Demand
Weekly Amazon search volume, last 36 weeks — -14.1% search growth over the last 90 days.Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Easy to use”
“I cord looks very nice”
“It works as it should”
“It works flawlessly”
“Worth it”
“The instructions were clear”
“This machine is not hard to set up”
“This is so much fun to use and so satisfying”
“It works very well”
“This machine makes it fast”
What buyers complain about
“Extremely Poor Quality”
“it is slow”
“Easily breaks”
“Awkward to use”
“Of course the price dropped a week after I got mine”
“it drained the batteries SO FAST”
“Getting started was a little difficult”
“The instructions aren't the greatest”
“Do not buy new they will send you a returned broke item”
“It is a bit noisy”