kraft paper roll 24 inch wide
Skip itA small market ($35K/yr) — this niche doesn't clear our bar today.
Avg price
Incredible$26.95avg listing price — sweet spot $15–$100
Price range
Great$7.30–$68.30cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Great8.1%search→purchase rate — share of searches ending in a sale
Returns
Good2.1%return rate — above 6% kills the launch gate
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad5,305.89avg incumbent reviews — the moat a new listing must climb
Growth
Bad-4.3%90-day search growth — must beat 0% to launch
Market size
Bad$35K$35K/yr · 16K searches
Competition
The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.Brands
10 falling
Sellers
22
Top-5 brand share
77%
Open market
16%
- PH PERKHOMY31%
- PONGHEI16%
- IDL Packaging12%
- Bryco Goods9%
- Vanhench9%
- SMART&CASUAL8%
- Open — no brand owns it (4 brands, 16%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 18 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
PerkHomy 24 x 2 400 (200) Brown Kraft Paper Roll for Craft Bulletin Board Paper Art Table Covering Crafting Gift Wrapping Bouquet Packing Parcel 70GSM 50LB (Brown 24 x 200)
PH PERKHOMY$29.614.7★1,424 rev
Brown Wrapping Paper Roll 24x 1200 Craft Packing Paper for Moving Shipping Gift Wrapping Paper Bulletin Board Kraft Paper for Table Covering Poster Paper Christmas
PONGHEI$21.324.5★548 rev
Vanhench Brown Wrapping Paper Roll Craft Kraft Packing Paper 17.5x 1200(100) for Birthday Gift Bulletin Board Arts Bouquet Flower Table Covering Poster Moving Supplies 70GSM 50LB
Vanhench$7.634.7★5,921 rev
Paclord 24 x 1200 (100 ft) Natural Kraft Paper Roll USA Made Non-Toxic Odorless 100% Recyclable Brown Wrapping Paper for Shipping Packaging Crafting & Gift Wrapping
Paclord$24.984.7★332 rev
IDL Packaging 24 x 2160 (180 feet) - Brown Kraft Paper Roll - 30lb Thickness - Quality Paper for Packing Moving Shipping Crafts - 100% Recyclable Natural Kraft Wrapping Paper
IDL Packaging$25.164.5★2,169 rev
Newest
by launch date
Bryco Goods Brown Kraft Paper Roll - 24 x 1200 (100 ft) - Made in USA - Ideal for Gift Wrapping Packing Moving Shipping Parcel Wall Art Crafts Bulletin Boards Floor Cover Table Runner
Bryco Goods$22.3833,466 rev
SMART&CASUAL Brown Kraft Paper Roll 24 x 2 160 (180) for Gift Wrapping Bouquet Flower Art Painting Craft Writing Packaging Shipping 70GSM 50LB (Brown 24 x 180)
SMART&CASUAL$23.9839 rev
SMART&CASUAL 24 x 1 500 (125) Brown Kraft Craft Paper Roll for Gift Wrapping Bulletin Board Bouquet Flower Kids Art Packing Parcel Table Covering 70GSM 50LB (Brown 24 x 125)
SMART&CASUAL$22.131,614 rev
Brown Paper Roll 24 x 1200 (100 feet) - USA-Made Thick Kraft Paper Roll 50lb Thickness for Packing Moving Shipping & Crafts/Arts - 100% Recycled Natural Craft Wrapping Material by IDL Packaging
IDL Packaging$23.562,169 rev
Brown Wrapping Paper Roll 24x 1200 Craft Packing Paper for Moving Shipping Gift Wrapping Paper Bulletin Board Kraft Paper for Table Covering Poster Paper Christmas
PONGHEI$21.32548 rev
Trending
90-day click momentumSMART&CASUAL Brown Kraft Paper Roll 24 x 2 160 (180) for Gift Wrapping Bouquet Flower Art Painting Craft Writing Packaging Shipping 70GSM 50LB (Brown 24 x 180)
SMART&CASUAL$23.984.4★
SMART&CASUAL 24 x 1 500 (125) Brown Kraft Craft Paper Roll for Gift Wrapping Bulletin Board Bouquet Flower Kids Art Packing Parcel Table Covering 70GSM 50LB (Brown 24 x 125)
SMART&CASUAL$22.134.6★
Bryco Goods Brown Kraft Paper Roll - 24 x 1200 (100 ft) - Made in USA - Ideal for Gift Wrapping Packing Moving Shipping Parcel Wall Art Crafts Bulletin Boards Floor Cover Table Runner
Bryco Goods$22.384.7★
The Boxery 24 inch x 900 feet Brown Kraft Paper Roll 40 lb Thickness Packing Paper for Shipping Moving Void Fill Gift Wrapping Arts & Crafts & Bulletin Boards Made in the USA
The Boxery$35.934.5★
IDL Packaging 24 x 14400 (1200 feet) - USA-Made Large Brown Kraft Paper Roll - 30lb Thickness - Natural Kraft Wrapping Paper for Packing Void Filling - Craft Material for Kids Art Projects
IDL Packaging$68.304.6★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -4.3% search growth over the last 90 days.Peak months: Sep, Nov · busiest ÷ quietest = 2.4×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality”
“Great deal”
“Convenient”
“More durable than expected”
“As described”
“Is the perfect thickness for folding corners”
“Great for gift wrapping”
“Is nice I like the color is was I look for”
“still flexible and easy to fold neatly around books of different sizes”
“It is sturdy”
What buyers complain about
“fairly thin material”
“Incorrect size”
“But my first customer that got the there item packed with this complained of a moldy smell”
“Deceiving picture makes it appear that its larger than it actually is”
“Thin”
“Not heavy duty”
“So thin, tore super easy”
“re-wrap for rest because it all fell apart”
“Not heavy duty”
“Not Banner Material”