Skip to content
53

kraft notebooks

Worth a look

Shows a sweet-spot price point ($19.96 avg), but a small market ($64K/yr) keeps it on the watch list.

Market size 16Growth 36Conversion 41Competition 83Returns 84Price range 76Avg price 87Brand share 73Review moat 60Quality gap 19

Avg price

Great$19.96

avg listing price — sweet spot $15–$100

Returns

Great1.6%

return rate — above 6% kills the launch gate

Competition

Great32%

top-5 click share — an open shelf

Price range

Great$4.88–$47.88

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Good61%

top-5 brand share — brands hold most of the demand

Review moat

Good1,110.77

avg incumbent reviews — the moat a new listing must climb

Conversion

Okay3.3%

search→purchase rate — share of searches ending in a sale

Growth

Okay+8.7%

90-day search growth — must beat 0% to launch

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Market size

Bad$64K

$64K/yr · 98K searches

Competition

Clicks spread well past the top 5 (32% combined) — an open shelf where new products get seen.

Brands

28 falling

Sellers

57

Top-5 brand share

61%

Open market

33%

  • ZCZN27%
  • feela11%
  • EOOUT10%
  • DSTELIN9%
  • LABUK6%
  • Dynta5%

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%$3K8%$5K12%$8K16%$10K1101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 47 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +8.7% search growth over the last 90 days.
2K2KBlack Friday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug · busiest ÷ quietest = 1.7×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Paper Quality14%

“Paper is nice and thick”

Value For Money13%

“Excellent Value”

Quality-Overall12%

“Amazing quality”

Size-Overall11%

“Convenient size”

Advertised Vs Actual Product5%

“Exactly as stated”

Ease Of Use5%

“Really quite convenient”

Drawing Experience5%

“Perfect for drawing”

Color4%

“Nice colors”

Portability3%

“Easy to carry around”

Writing Experience2%

“Great for writers”

What buyers complain about

Size-Overall20%

“Regular sized notebooks dont fit well”

Thickness18%

“Thin paper”

Paper Quality12%

“The sheets of paper are thin”

Ease Of Use3%

“at least not how I use them”

Color3%

“They're not all the good colors”

Quality-Overall3%

“Cheap”

Value For Money2%

“these feel even cheaper than expected”

Writing Experience1%

“I would not want to risk the nib on my finer pens by writing on this paper”

Durability1%

“They are not super durable”

Material Quality1%

“made of cheap material”

Top return reasons

Size-Overall64%
Advertised Vs Actual Product7%
Paper Quality7%
Quality-Overall5%
Value For Money4%
Thin3%
Strength2%
Thickness1%
Color1%
Defective Material/Parts1%