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korean stickers

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Prices mostly outside the sweet spot ($5.14–$15.15) — this niche doesn't clear our bar today.

Market size 17Growth 14Conversion 25Competition 66Returns 97Price range 1Avg price 26Brand share 70Review moat 91Quality gap 24

Returns

Incredible0.6%

return rate — above 6% kills the launch gate

Review moat

Great181.11

avg incumbent reviews — the moat a new listing must climb

Brand share

Good63%

top-5 brand share — brands hold most of the demand

Competition

Good46%

top-5 click share — leaders hold, buyers still browse

Avg price

Okay$9.17

avg listing price — sweet spot $15–$100

Conversion

Bad2.0%

search→purchase rate — share of searches ending in a sale

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Market size

Bad$68K

$68K/yr · 376K searches

Growth

Bad-22.3%

90-day search growth — must beat 0% to launch

Price range

Bad$5.14–$15.15

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.

Brands

28 rising

Sellers

31

Top-5 brand share

63%

Open market

32%

  • Tmtains16%
  • ZJWZSLI14%
  • DAPUTOU14%
  • JIEADJIE11%
  • Bayurht9%
  • FGISAR5%

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%$3K8%$5K12%$8K16%$11K1101001K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 38 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -22.3% search growth over the last 90 days.
15K10KPrime Day '24Holiday '24Spike '25Prime Day '25SepDecMarJunAugNovMarMay

Peak months: Jan, Dec · busiest ÷ quietest = 2.3×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Adhesion/Stickiness14%

“they stick very well”

Quality-Overall13%

“Good quality”

Color12%

“Love the color”

Design-Overall12%

“I love that you get a bunch of each design”

Value For Money9%

“Worth it”

Size-Overall4%

“the size range is great”

Paper Quality3%

“The themed aesthetic pages make it easy to plan your projects”

Durability3%

“it's enough to last you a long time”

Advertised Vs Actual Product3%

“Some of the stickers are as advertised”

Brightness/Shine/Glow3%

“easy to use, super cute and shiny”

What buyers complain about

Adhesion/Stickiness20%

“the adhesive tends to rub off”

Advertised Vs Actual Product16%

“false advertising”

Size-Overall7%

“A bit big”

Quality-Overall7%

“look funny due to poor quality control on the cuts”

Compatibility-Overall3%

“Not compatible with Pokemon”

Measurement/Reading Accuracy3%

“Wish the cut out were more precise”

Print Quality3%

“One of the sheets printed awkwardly”

Display Colors3%

“Wish there was more color variation. more vibrant colors”

Paper Quality3%

“I should've just bought sticker paper”

Design-Overall2%

“the art is terrible”

Top return reasons

Size-Overall34%
Advertised Vs Actual Product18%
Quality-Overall11%
Adhesion/Stickiness9%
Value For Money6%
Design-Overall4%
Defective Material/Parts3%
Color3%
Thin2%
Print Quality2%