kneaded eraser

Worth a look

Shows low returns (0.5%), but brand-locked demand (top 5 brands take 99% of clicks) keeps it on the watch list.

Returns

Incredible0.5%

return rate — above 6% kills the launch gate

Market size

Incredible$2.4M

$2.4M/yr · 1.0M searches

Avg price

Incredible$25.61

avg listing price — sweet spot $15–$100

Conversion

Great8.9%

search→purchase rate — share of searches ending in a sale

Price range

Good$3.33–$163.90

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Okay62%

top-5 click share — leaders hold, buyers still browse

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Review moat

Bad6,880.71

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-13.8%

90-day search growth — must beat 0% to launch

Brand share

Bad99%

top-5 brand share — brand-locked demand

Competition

The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.

Brands

6 falling

Sellers

Top-5 brand share

99%

Open market

Faber-Castell70%
June Gold12%
Mr. Pen8%
Aenir5%
Phinus3%
Prismacolor1%
Open — no brand owns it (0%)

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 17 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Faber-Castell Kneadable Eraser for Artists in Storage Case - Absorbent Kneaded Erasers Art Eraser 1 Pack Grey

Faber-Castell$3.334.7★20,667 rev

Faber-Castell Erasers - Drawing Art kneaded Erasers Large Size Grey - 4 Pack

Faber-Castell$6.394.8★12,682 rev

June Gold 6 Gray Kneaded Erasers Blend Shade Smooth Correct and Brighten Your Sketches and Drawings

June Gold$5.674.6★6,178 rev

Mr. Pen- Kneaded Erasers 1.44 x 1.36 6 Pack Gray

Mr. Pen$4.984.7★348 rev

Faber-Castell Polychromos Artists Color Pencils - Tin of 120 Colors - Premium Quality Artist Pencils

Faber-Castell$163.904.8★9,831 rev

Newest

by launch date

Kneaded Eraser for Artists Soft Kneadable Eraser for Drawing Moldable Rubber for Sketching Art Erasers with Storage Case 2 Pack Artist Erasers for Drawing

Aenir$5.56106 rev

8mo ago

Phinus Kneaded Erasers for Artists Drawing Eraser Grey Kneadable Eraser Absorbent Kneaded Eraser for Art Supplies Charcoal Pencils Sketching Supplies (8 Pack)

Phinus$6.94116 rev

9mo ago

Mr. Pen- Kneaded Erasers 1.44 x 1.36 6 Pack Gray

Mr. Pen$4.98348 rev

2y ago