keys
Skip it35/100a small market ($45K/yr) — keys doesn't clear our bar today.
Market/yr
$45K
Growth (1y)
+125.2%
Products
10
Brands
8
was 16 a year ago
Sellers
21
Price range
$3.91–$22.83
Returns
1.3%
Rating
4.5★
Skip it
Scored 35/100 across market size, growth, competition, quality gap, and returns.
Demand
Weekly Amazon search volume, last 104 weeks — +125.2% year over year.Seasonality
Monthly demand index across the year — 1.00 is average.No pronounced peak months · busiest ÷ quietest = 1.3×
Competition
- ZoloAJay46%
- JIALEEY19%
- KEY SMART17%
- AYWFEY5%
- MINBERAND4%
- WAHLIN PARTS3%
- Other (2 brands)5%
The top 5 products capture 87% of clicks — a locked-up shelf that new listings rarely crack. 8 brands and 21 sellers compete here.
Brands
8 falling
was 16 a year ago
Sellers
21
Top 5 brand share
92%
Product shelf
All 10 tracked products in this niche.
ZoloAJay 20 Pack Key Ring Keychain 1 Inch 25mm Diameter Metal Flat Split Key Chains Rings for Home Car Dog Tag Office Lanyards Keys Attachment Black
ZoloAJay
$3.914.5★1,420 reviews
KeySmart Original Key Holder - Compact Key Organizer for Key Chain Minimalist Clutter-Free EDC Keychains Key Ring Black 8 Keys
KEY SMART
$14.164.3★24,716 reviews
125 PCS Vintage Skeleton Key Set Charms JIALEEY Mixed Antique Style Bronze Brass for Pendant DIY Jewelry Making Wedding Party Favors
JIALEEY
$6.974.6★8,648 reviews
MINBERAND Key Organizer Compact Key Holder Metal Key Chain Minimalist key case key holder for keychain Secures 1-5 Keys
MINBERAND
$22.544.2★646 reviews
JIALEEY 3 Type of 30 PCS Vintage Large Skeleton Key Set Charms Mixed Antique Style Bronze Brass Key Set Charms for Pendant DIY Jewelry Making Wedding Party Favors
JIALEEY
$6.894.8★747 reviews
50 Heavy Equipment Keys Master Set Construction Contractor Ignition Keys
WAHLIN PARTS
$22.834.6★961 reviews
40 Pcs Mixed Skeleton Keys in Antique Style Bronze Vintage Key Charms Small Skeleton Keys Charm for Birthday Party Wedding Favors Key Charms Set for Pendant Necklace DIY Jewelry Making Christmas Gift
yuntop
$5.934.6★478 reviews
AYWFEY KW1 Blank Key Blanks Pack of 15 High Quality Brass Uncut Blank Keys with 2 Key Rings Copper Structures Blank Keys for Residential & Commercial Locks
AYWFEY
$8.554.3★33 reviews
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“There is a good variety”
“As advertised”
“good product great price”
“These keys are sturdy enough for play, nice sizes, and attractive”
“They are the correct size”
“Keys are so cute”
“Easy to use”
“Loved all the various designs”
“Works great, durable, and easy to use”
“the color is realistic”
What buyers complain about
“They are small”
“Varying quality”
“They smell really bad”
“in the picture its deceiving because its it looks like much more than that so Im returning it because it serves no purpose really maybe for someone who has two keys ha ha”
“loosens the screw that should hold it together”
“Not with the money”
“The color immediately came off as I was adding keys to this ring”
“Cheap materials dont waste your money”
“Arrived rusted”
“wouldnt start it”
Top return reasons
- Size-Overall67%
- Advertised Vs Actual Product8%
- Wrong Dimensions4%
- Functionality-Overall3%
- Defective Material/Parts3%
- Color2%
- Quality-Overall2%
- Value For Money1%
- Material Quality1%
- Metal Authenticity1%