key rings
Skip it44/100a concentrated shelf (top 5 take 88% of clicks) — key rings doesn't clear our bar today.
Market/yr
$589K
Growth (1y)
+199.1%
Products
8
Brands
8
was 57 a year ago
Sellers
23
Price range
$3.91–$12.12
Returns
0.8%
Rating
4.6★
Skip it
Scored 44/100 across market size, growth, competition, quality gap, and returns.
Demand
Weekly Amazon search volume, last 104 weeks — +199.1% year over year.Seasonality
Monthly demand index across the year — 1.00 is average.Peak months: Jun · busiest ÷ quietest = 1.5×
Competition
- ZoloAJay62%
- CREST Products8%
- GardEasy7%
- Nite Ize6%
- KANSPHY5%
- Lucky Line5%
- Other (2 brands)7%
The top 5 products capture 88% of clicks — a locked-up shelf that new listings rarely crack. 8 brands and 23 sellers compete here.
Brands
8 falling
was 57 a year ago
Sellers
23
Top 5 brand share
88%
Product shelf
All 8 tracked products in this niche.
ZoloAJay 20 Pack Key Ring Keychain 1 Inch 25mm Diameter Metal Flat Split Key Chains Rings for Home Car Dog Tag Office Lanyards Keys Attachment Black
ZoloAJay
$3.914.5★1,420 reviews
CREST 5 pcs Surgical and Marine Grade Stainless Steel Split Ring for Keychains 1 inch 25mm SS316L Key Rings for Car Keys
CREST Products
$8.064.6★3,652 reviews
100PCS Key Rings Bulk Split Key Rings Keychain Rings and Crafts 1 inch (25mm)
GardEasy
$4.644.8★863 reviews
Nite IZE O-Series Gated Key Ring Stainless Steel Split Ring Alternative 2 Pack
Nite Ize
$6.434.4★614 reviews
KANSPHY 100 Pack Key Ring with Chain and Open Jump 1 inch Split Round Keychain Rings Bulk for Craft Making Jewelry
KANSPHY
$7.044.8★2,811 reviews
Lucky Line 8 Threaded Locking Key Rings 1 Key Ring (7981) Silver
Lucky Line
$12.124.4★814 reviews
Paxcoo 100 Pack Keyrings Split Key Rings Bulk for Keychain and Crafts (1 Inch)
PAXCOO
$6.804.8★4,994 reviews
325PCS FIVEIZERO Keychain Making Kit - Keychain Clip with Key Ring Lobster Claw Clasp Swivel Snap Hook Jumprings & Extender Chain for Crafts DIY Projects & Purse Making Supplies
FIVEIZERO
$9.484.7★1,345 reviews
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“the rings are very good quality”
“As advertised”
“Great Deal”
“These are heavy duty rings”
“Easy to use”
“Good fit”
“Pretty durable and that easy to break”
“Crafty”
“The size and fit are great color is what I wanted”
“Heavy duty”
What buyers complain about
“Wrong size”
“Poor quality”
“The FOB is much thicker than other keys”
“They smell really bad”
“These are a little flimsy”
“found them to be a bit difficult to bend and shape”
“Didnt hold up”
“The color immediately came off as I was adding keys to this ring”
“Item broken”
“The latch is so small that it doesnt allow for anything”
Top return reasons
- Size-Overall63%
- Advertised Vs Actual Product6%
- Value For Money5%
- Quality-Overall4%
- Functionality-Overall3%
- Defective Material/Parts3%
- Strength3%
- Thin2%
- Thickness2%
- Locking Mechanism1%